CNDSN January 13th news (reporter Shen Jie) in January 7, 2015, the management information system of the Ministry of Commerce direct selling industry announced Vorwerk household appliance manufacturing (Shanghai) Co., Ltd won the card information, in the direct selling enterprises list column, Vorwerk became forty-ninth licensed enterprise, this is also the first direct selling license in 2015 by the Ministry of commerce.

1883年福维克集团在德国乌伯塔尔创办，专业生产吸尘器，食品加工烹饪设备，熨烫设备，净水器等家用电器，并通过在最终用户家里亲身演示产品进行销售，拥有近80年的销售经验，全年销售额约30亿欧元，业务遍布68个国家和地区。同时，福维克偏爱中国的直销市场，2015年福维克本着“为中国家庭带来可靠的产品和先进的生活理念”，成功获得2015年第一张直销牌照。

In 1883 Vorwerk group founded in Germany UB Tulsa, specializing in the production of vacuum cleaners, food processing and cooking equipment, ironing equipment, household appliances, water purifier, and by end users of the house to demonstrate products for sale, with nearly 80 years experience in sales, annual sales of about 3000000000 euros, with operations in 68 countries and regions. At the same time, Vorwerk preference China direct selling market, in 2015 Vorwerk "bring reliable products and advanced concepts of life" for the Chinese family, successfully won the first direct selling license in 2015.

福维克发展至今已经有130多年的历史了，从创办之初的一家地毯工厂一直发展到今天成为一个涵盖诸多业务领域，并且在全球各地拥有分支机构的大型跨国集团，福维克依旧保留着上个世纪纯粹的家族企业风格。这是全球为数不多的以家族支撑到现在的百年企业，其家族背后的团结与凝聚力的确让人羡慕不已。在全球，福维克有566,000员工，其中有28,000名销售人员为客户提供福维克家电产品的示范销售服务。在2007年福维克年营业额高达23亿欧元，并且在全球61个国家和地区拥有分支机构。同时，福维克对于中国市场并不陌生，早在1994年，福维克在中国就有办事处，并在1996年福维克家电有限公司正式成立，并以稳健快速的步伐不断发展。经过在中国二十年的探索与发展，福维克家电有限公司已发展成为一个拥有近两千名员工，业务遍布全国近70个城市的大企业，并且福维克在中国已经赢得了逾40万户家庭的信赖。福维克正以波动的市场数字来显示其发展的规模，也在向中国直销市场彰显其不俗的实力。

Vorwerk development has 130 years of history, from a carpet factory was founded at the beginning of the development of today has been to become a covering many areas of business, large multinational corporations and has branches in all over the world, Vorwerk still retain a pure family business style of the last century. This is one of the few to family support to the present business 100 years of global solidarity and cohesion of the family behind, indeed enviable. In the world, Vorwerk has 566000 employees, of which 28000 sales staff to provide Vorwerk electrical appliances product demonstration sales customer service. In 2007 Vorwerk annual turnover of EUR 2300000000, and has offices in 61 countries and regions worldwide. At the same time, Vorwerk is no stranger to China market, as early as in 1994, the office Vorwerk has Chinese, and was formally established in 1996 Vorwerk Appliance Co. Ltd., and with the steady and rapid pace of development. After twenty years of exploration and development of China, Vorwerk Appliance Co. Ltd. has developed into a has nearly two thousand employees, business across the country nearly 70 city of large enterprises, and Vorwerk in China has won more than 400000 households trust. Vorwerk with fluctuations in the market of digital to display its development scale, also to China direct selling market shows its great strength.

Vorwerk group has five production bases in the world, which is the biggest production of total factory of German UB tal Larkin and motor factory, there is China Shanghai home appliance production base, covering nearly the entire Asia Europe market. Secondly, the product R & D center has Chinese Shanghai Qingpu. Vorwerk very optimistic about China market, more believe that manufacturing technology and capacity Chinese powerful. For China factory employees, quality is always not on vacation, the production of each product behind a set of strict quality control system. Vorwerk ensure that every Vorwerk sales demonstration products can achieve zero fault in the harsh working environment, at the same time every customer can have a quality of a high technical content Vorwerk products, such as: a Vorwerk Kobold 135 host used in the average home conditions can be successfully used for 15 years without failure.

作为全球家电发展最有实力的企业，陪伴福维克走来的不仅仅是产品，还有完美的企业价值观，福维克非常注重分公司以及所有员工的动力，同时为企业对外的形象起到了规范的作用，在此基础上制定了一套完成的企业准则，如以顾客需求及工作绩效为导向、成功端赖于人——我们成功来自我们的员工、以质量及创新能力突显杰出——福维克重视并支持创新、理念与行动皆重视长远利益、因应改变追求进步——没有改变就不会有进步等。并且推出“以家庭、企业、环境和谐共同发展”作为企业文化。福维克的核心是家庭，但不仅仅是今天的家庭，更包括了未来的家庭。福维克的确做到了，如在德国福维克工厂生产必须完全符合ISO14001环境管理体系认证，并在全球其它福维克生产基地，也已经开始实施对环境友善的生产流程，降低对环境有害物质的排放，并且在每一个细节上严格考虑环保要求。特别是在中国，福维克深知中国环境的脆弱，在Kobold系列产品的包装全部采用对环境友善的材料，无论是印刷油墨还是内包装材料都不会对环境产生负担。福维克的“三维”企业文化具有前瞻性，深受中国政府的认同。

As the global home appliances development the most powerful enterprises, with Vorwerk came not only products, and perfect the enterprise values, Vorwerk attaches great importance to the branch and power for all staff, and to standardize the role for the enterprise external image, on the basis of the development of a complete enterprise standards, such as customer the demand and job performance oriented, success depends on the people -- our success comes from our staff, to the quality and innovation ability to highlight outstanding -- Vorwerk attention and support innovation, idea and action all pay attention to long-term interests, because should change the pursuit of progress there can be no progress -- no change. And the introduction of "family, enterprise, environment harmony and common development" as the enterprise culture. Vorwerk is the core of the family, but the family is not only today, but include the future family. Vorwerk did, as in Germany Vorwerk factory production must be in full compliance with the ISO14001 environmental management system certification, and in the other world Vorwerk production base, has also started the implementation of environmentally friendly production process, reduce the emissions of substances harmful to the environment, and strictly to consider the requirements of environmental protection in every detail. Especially in the Chinese, Vorwerk know Chinese environment fragile, in the Kobold series product packaging all of the use of environmentally friendly materials, whether the printing ink or packaging material will not produce the burden on the environment. Vorwerk "three-dimensional" enterprise culture with prospective, by Chinese government identity.

福维克以家电的身份进入中国直销市场，凭借的不仅仅是企业百年发展的积累，更沉淀的更是一个家族文化不朽的传奇。我们有理由相信，福维克会在中国直销市场发挥其更重要的作用。▲

Vorwerk entered the direct selling market in China appliance identity, by virtue of the enterprise not just one hundred years of development and accumulation, the more precipitation is more a family culture immortal legend. We have reason to believe, Vorwerk will play the more important role in the China direct selling market. *

责任编辑：宝蓝

Editor: Blue