CNDSN12 month 23 days (Chinese consumers reported) in 2014, is the result of the APOLLO "de" company culture construction of a productive year. "Help the micro force -- the week for a good" activities to continue in-depth; hand in hand with mango V fund donated 1000000 yuan set up a "civilian heroic public welfare fund"; to mobilize more dealers to join the charity activities in...... In the practice of corporate social responsibility on the road, the APOLLO company high spirited, more walk more spirit.

APOLLO companies together micro power of ideas from where? The direct selling industry agglomeration positive energy will bring positive influence? Chinese consumer newspaper reporters interviewed the deputy general manager, Guangdong APOLLO Group marketing headquarters President Mr. Zhu Houcheng.

Convergence of micro power

China consumers reported: "help micro power -- a good week" activities, is a charity APOLLO quite innovative, social effects are also very good. To carry out charity activities, the APOLLO, why should we choose to start small?

Zhu Houcheng: we pay attention to important points, small start. Large, is to write a carry forward traditional culture China "de" big article; small, is to start from the bit by bit good, start from the most ordinary good, from one day to one day start. "Help the micro power" project is the God of the sun and the Hunan mango V Sina micro public welfare fund, introduction of a common. The new media based on the expansion project way, actively respond to the social public temporary, emergency help call. "Help the micro force" weekly in a case of public welfare funding, funding 10000 yuan per case. Later you think 10000 yuan less, some emergency is not enough, then take the initiative to adjust to 20000 yuan per case. I remember the "object help micro force" the first week of the donor is a boy named Li Shangge. In January 30, 2013, because in the family the furnace fire, ignited the blanket and let just over the age of 2 Li Shangge burns up to 40%, for the severe burn. Two year old jean has experienced five times operation, still struggle in life on the line. Facing amputation and skin grafting, which is beyond a poor families. In that situation, the APOLLO, combined with mango V fund act quickly, as "the first aid object help micro power" project, sun nerve salesman he Tao through project platform has donated 10000 yuan, help small sung temporarily overcome difficulties.

After this, there is help the blind artist, has funded schools in remote areas to improve the kitchen, have donated mountain school public library, with assistance of leukemia children, has the sympathy of public security flood hero of the Han Peiqing family....... We hand in hand with mango V funds this year donated 1000000 yuan set up the "civilian heroic public welfare fund", continue to expand our micro power.

In fact, the APOLLO of the "micro public welfare", and small, is a series of great public interest consists of a small public welfare, the intensive degree, employees, distributors generally participation, in the direct selling industry is very unique. "As good as water, water all things without struggle." In the charity, the APOLLO, not seek fame and wealth, but through tens of thousands of dealers in this platform, the culture and the concept of public welfare of the APOLLO penetration in the society, through the practical action, influence and lead more people to voluntarily participate in the public interest in philanthropy.

Carry forward the moral culture

Chinese consumer: the God of the sun over the years the company has always been to "De not lonely, there will be a neighbor" as the enterprise culture, to "the letter", "perseverance", "Tao" as the core business philosophy. This idea, to what kind of influence on the development of the APOLLO?

Zhu Houcheng: since the APOLLO company to enter the direct sales industry, development has been relatively stable, has been widely recognized by all sectors of the community. The APOLLO of success, by not only the excellent product quality, and the enterprise was founded at the beginning of adhering to the philosophy and culture, especially on the Chinese and respected traditional "moral" cultural heritage.

I saw a group of data: China registered enterprises, small and medium-sized enterprises occupy nine, has more than 1000, but the average life of these enterprises only 2.5 years, the average life expectancy of enterprise group is only 7 to 8 years, compared with the average life span of 40 years of European and American enterprises far apart. The large number of enterprises Chinese, short life cycle, following the "one year fortune fortune, two years, three years collapse" of the road, bigger and stronger enterprises is scanty. Why is there such a situation? In the final analysis, the enterprise in addition to the lack of core competitiveness, single-minded pursuit of self-interest, the lack of "de" foundation, can not be said to be one of the most important reasons.

The core content of morality, is the Chinese nation's fine traditional culture. External form of it, is the social responsibility of the enterprise. The God of Sun company many years ago proposed the "well-off," direct selling "happy," direct "harmonious direct" gradual development of direct selling trilogy. The highest realm of "harmonious direct", actually is the process of corporate social responsibility. This is not only the only way which must be passed of enterprise development, is also an inexhaustible motive force.

Write a big article

China consumer: now direct selling enterprises are active in charity activities. You can take the practice of the APOLLO as an example, to talk about how to make the charity activities play a greater social effect?

Zhu Houcheng: a All flowers bloom together. open not spring, spring garden. In the process of developing the charity activities, has a capacity of enterprises is limited, the mobilization of distributors and business stakeholders, together to participate in the charity activities in the past, this is more conducive to the direct selling industry spread positive energy, thus the positive effect of the charity activities, play to the largest extent.

The APOLLO as an example. The APOLLO has tens of thousands of dealers, every one is independent of the propagation source, through their actions, words and the new media, communication ability can't be ignored. Therefore, the APOLLO hopes to guide enterprises through the dealer, dealer group communication of the APOLLO de Culture and the concept of public welfare, driving influence more people participate in public welfare charity, spread positive energy to the society.

For example, the APOLLO, last year's "love Mu mountain - for the most beautiful village teacher's love" large series of charitable activities. In a month of activities, the APOLLO lead dealers into 24 provinces and cities nationwide poverty-stricken areas, to struggle in the first country teacher donated more than 5 box with protection of the throat, throat disease prevention products, worth a total of more than 250 yuan. In some events, the "APOLLO" community effect particularly evident. Wenchuan earthquake, Yushu earthquake, Ya'an earthquake, Ludian earthquake...... Facing the great disaster, the APOLLO, not vague, the company leadership to take the lead, employees, distributors have loosen one's purse strings generously.

In the growing prosperity of the charity field, we based on the enterprise, through dealers, bring more social love people involved, charity as a lifetime thing. I believe, in the future, in the direct selling industry, there will be more and more enterprises, distributors action, selfless dedication, we work together, be able to write a good article to promote the prosperity and development of the direct selling industry big article. ▲

(original title: APOLLO convergence of micro power writing articles)

Editor: Blue