Now there is a main way for the elderly sales will be called, as the name suggests, is to convene meetings, lectures and other names of the elderly together, in fact, to promote health care products. These health care products, the price is not cheap, hundreds of thousands of yuan, but wait until the old people found the products is not what special effects, but no complaints, finally can only eat yabakui. So health care products will be selling a step by step into the trap of the elderly, the reporter recently conducted an investigation and found that some health care products companies will sell the secret of madness.

In a commercial street in Guangzhou's Whampoa　 District, the reporter noted that two young people are being handed out leaflets to passers-by, but they seem only to those older people.

It seems that this is an environmental activity, but the reporter noted that the organizers of the Guangzhou Rui Yi pharmaceutical company, requiring participants to enter the old age card.

This health culture festival is a health care products will sell it? Reporter in accordance with the notice on the notice of the time and place, came to the hotel, think of ways to enter the activities of the scene.

This is a medium-sized conference room, there is no window, relatively closed, allowed to come in is really white haired elderly.

Reporters saw, every one of the elderly around the presence of a young salesman, asking about the physical condition of the elderly and personal information, and do a careful record. The layout of the conference room around the theme of cancer prevention.

The speaker has a lot of titles and sounds very authoritative. The speaker has been talking about the efficacy of yew extract against cancer, how rare and expensive, and they are developing such products.

Reporters noted that the information so that we began to have an uneasy mood, the video content of the malignant tumor is further exacerbated by the unrest.

The lecture lasted more than an hour, and at the end of the lecture, the instructor began selling a cancer detection program, which they called "the first test.".

To make money for the elderly, each received a urine container, second days here, and then continue to participate in activities. And like reporters did not pay, then the staff cleared the scene.

After the investigation, the so-called urine with a cup of cancer cells, there is no basis for the statement, the speaker's title is also self proclaimed. According to insiders, the content is only for the next sale of health care products preheat.

Line advance design will have a fixed routine

The core players in the marketing activities are what they call lecturers, who are skilled in controlling the atmosphere on the stage. In fact, they have a script that can be seen, all the lines are designed well in advance, that is to say, the whole process will pin is a fixed routine.

According to this routine, the activities are divided into four days, the first three days did not arrange sales.

"We are in a movie," said the instructor in a note on staff training. "We are all actors, for a common goal."

For to link, require employees with this: "don't cry, be not, if no one to pull me, looking for someone to pull me up, the general election aunt, achieve visual impact"

In addition to this birthday scene, but also played a bitter drama lecturer, conjure up a miserable life, this is what they call it.

According to their routines, how to solve the problem of moving people, the next step is how to retain people?

They wrote in the employee training records: the first three days without money, the last day of shameless.

Prior to the establishment of the relationship and trust to do the foundation, will be sold for third days, they will come up with health care products to promote.

In order to make the old people believe that the magic of health care products, they designed the routine is to do the experiment on the spot.

In their WeChat group, introduces the "drink pesticide experiment" design details, in fact, had called in advance by pesticide substitution, replaced by ice Black Tea. They said the purpose of the experiment is to make the customer feel that the sale of oral liquid can break down pesticides.

By exaggerating the effect, false experiment, then the false promises and so on many Words alone are no proof. means the last day to the marketing activities, all become a matter of course.

Victims spend all the savings of health care products

Many of the victims of fraud will come up with a lifetime savings, bought these so-called health products. However, these blown miraculous health care products, get home, eat and do nothing.

71 year old pan aunt has high blood pressure, had severe cerebral hemorrhage, to participate in this event, she spent all their savings to buy health care products.

Pan aunt is living alone, eating subsistence allowances. It can be seen that there is no valuables in the home, these waste is usually picked up from her outside, ready to sell subsidized home. Now her children all family property to buy these health products.

Chen aunt suffering from severe arthritis, perennial pain in the back and legs, she was also invited to participate in the activities of the hotel to spend 5000 to buy back a box of biotin three.

Luo aunt, secretly buy these health products, is to give his wife to treat hypertension and gout.

According to the survey, the elderly will be sold in the sale of health care products, the price compared with the manufacturers pricing, generally higher than a few times