[direct reporting network Beijing October 20th] (Information Times) this year, the number of direct selling licenses issued a blowout, a large number of companies into the direct sales market. At the same time, the direct selling industry vicious competition is also becoming more obvious. "The boss is eating Amway Nutrilite products die", "MaryKay products containing fluorescent agent"...... All kinds of rumors to the direct selling enterprises has brought great trouble.

In order to build a good environment of direct selling, 11 months late, Guangdong province direct selling enterprises association, "information times" will be held in Guangdong Province in 2016 the first direct selling industry healthy development forum, direct selling enterprises how to deal with the network public opinion crisis, domestic direct enterprises how to open up overseas markets, as well as the whole category, full channel strategy and other topics discussed. The reporter will focus on "how to avoid the network rumors and vicious competition" topic, two chaos of the direct selling industry survey.

1: Internet rumors is a dilemma of responsibility, enterprises helpless

It is reported that the network rumor is one of the direct competition in the industry, "Amway boss is eating dead Amway products, MaryKay products containing fluorescent agent and other rumors had spread in the major sites and from the media, has brought great distress to the direct selling enterprises. A relevant person in charge said that these rumors are very direct impact on the image of the consumer in the heart, to the enterprise caused a bad influence.

"Most of the rumor spread is just the beginning of small businesses under the dealer's behavior, or some of the existence of competing products." Amway relevant responsible person in an interview with reporters rather reluctantly said, generally see this rumor and the false news from the media, our company will go to the public and the number of communication. If you do not want to delete, it will be through WeChat platform complaints." However, the person in charge said that due to the low cost of illegal, so there are too many online similar rumors, hard to find, it is difficult to find who is responsible. "A lot of people are holding Ning credible attitude, so the network rumors on the image of the enterprise and sales of great influence."

MaryKay relevant responsible person also told reporters that since last year, we have no public communication and remove the false information on 10000 malignant tendency, 1 months removed thousands of false folk evaluation results." The person in charge said, such as using a fluorescent reaction to say that the product has a fluorescent agent, cosmetics with metal decorations over the security check was checked, it will immediately be passed to the cosmetics containing heavy metals, etc.. The same with other direct enterprises, the person in charge, since the media spread, illegal and low cost is an important reason for rumors events, we also sent a lawyer's letter, sued in court, but the false rumors, too much, it is difficult to clean up."