2015-11-30 15:40

 

Inventory: ＂go to bed＂ direct selling licenses have a few?

 

2015 China has 71 with brand of direct selling enterprises and in many take brand of direct selling enterprises, there is no shortage of bright stars veteran of the direct selling enterprises, more proactive poised to take off the new direct selling enterprises. Can say so, we look forward to the prospect of unlimited development of direct selling enterprises, but also worried about those who get direct selling license has been out of the team's business.
"Direct thing" (micro channel ID:cndsn-zxbdw) to give you a look at the number of direct selling license is still sleeping.
Harbin: lingering "Achilles heel"
In August 2006, Harbin Pharmaceutical Group in the Ministry of Commerce of the direct selling industry management information system: the Shen card statement; in November 2008, Harbin Pharmaceutical Group formally approved by the Ministry of Commerce, get the medicine Jieshou a direct selling license, which is the first domestic A-share listed companies enter the field of direct marketing. "Straight thing" (micro channel ID:cndsn-zxbdw) found this remarkable moment of glory did not last long, February 17, 2012, Harbin pharmaceutical sales people and full of bitter. This day, Harbin Pharmaceutical Group issued a formal announcement: since November 2011, Hayao had already stopped existing direct sales business operation, change for the implementation of shop business model. This announcement means, direct test only less than three years to the Harbin Pharmaceutical Group officially announced the departure. But why would the end of his Harbin direct career?
Layman command: "straight thing (micro channel ID:cndsn-zxbdw) learned that Harbin Pharmaceutical Group in the direct management of the careless, to Harbin Pharmaceutical direct buried the scourge. The most obvious point is that no attention to professional managers. In the direct selling industry, professional managers and marketing system is two pillars, but Harbin Pharmaceutical Marketing in the group of low status, salary is not high also, it is difficult to attract to the excellent professional managers. At the same time, Harbin Pharmaceutical and missed the tide of industry consolidation, in Harbin direct start, has the strength of dealers basically has "flowers." It can be said, Harbin direct too lack of talent, lack of professional. A more serious problem is that real direct sales personnel in Harbin in direct selling also unpopular, the lack of the right to speak, but can not affect the group decision. The only one that can do is to suggest, but these proposals have been adopted. The so-called managers, consultants, almost just a decoration.
System chaos: layman command will inevitably lead to the result is unable to avoid many of the original can be prevented in advance, when the real problem is, also not to be solved. "Straight thing" (micro channel ID:cndsn-zxbdw) found at the end of 2009, with Hayao strong brand appeal, well-known direct people to join and claimed higher market investment, Harbin pharmaceutical marketing has caused a shock in the industry in the beginning, also attracted the influx of many practitioners. Many of them lack the gray area of small companies, even from different regions of the pyramid schemes. Before the official launch, the name of the banner of the system have been up to 6, these systems in order to compete for resources, attacking each other and privately issued various propaganda materials, spread to a variety of rhetoric. Such a chaotic situation lets Hayao headaches for that company executives immediately announced, criticized the two direct sales system, after the rectification, the system re merged into three. But in the process of integration, infighting and "propaganda" is still not to stop, but intensified.
Harbin direct hastily, bring to the industry in addition to regret, more thinking. Compared with other same test the water direct sales companies, Harbin Pharmaceutical Group is not short of money, no shortage of products, lack of government support, only lacking, is to "pay attention to" 2 words. And in such an industry, the most important is the human heart, the people scattered, also not far from the curtain falls, so far Harbin Pharmaceutical Group failed to from Hayao model free, direct mentions without knowing where to begin.
Emily: into China to mired in "The climate does not suit one." Criticism
Now, amore has been completed 70 year journey of enterprise, "straight thing" (micro channel ID:cndsn-zxbdw) found amore in China did not imagine so smoothly, although amore betting on China's direct selling market, but in the form of the development of China is stretched, straight thing found following crisis restricts amore in the speed of development of direct selling in China:
Crisis mode: "straight thing (micro channel ID:cndsn-zxbdw found amore known thanks to traditional channel, the localization of the brand and model is the cornerstone of our success. Although the license in hand, but if you want to be the direct model of localization, amore seems to still tangle. But, the original intention is good. But amore through exclusive access to the direct marketing can not only for customers to provide convenient, professional beauty services, but also for sales staff to provide better career opportunities, train more professional beauty experts. But the actual situation is this?
"Straight thing" (micro channel ID:cndsn-zxbdw) noted that in South Korea, the set in China is not applicable. In fact, it's hard to make a visit to China. The Chinese people 's defense is very strong, for the residential area for direct access, most people are not recognized and there is resistance to psychology. Amore although in emphasizes the localization, but in fact their management processes and practices are South Korea and consistent, is a fact, they on China's direct sales approach does not trust. Amore companies, on the one hand, to promote "access to direct" is not ideal, on the one hand and don't want to use and other companies the same direct way. In addition, the direct thing to understand, amore direct bonus system in contrast is also very conservative. Direct access to the team is relatively tired, and leaders get the following commission is not much. Usually more than 100 dealers, well done only four or five people, the performance of the maximum a month also twenty thousand or thirty thousand yuan.
Brand crisis: lack of brand strength is amore Pacific is currently the biggest constraints, compared to L'Oreal and other big names in Europe and America, although amore Pacific is the flagship high-end market, the channel has been at counters in department stores mainly, but amore Pacific in the marketing of the conservative cannot win more consumers of all ages, visibility is not enough. Compared to "L'Oreal" and other international major suit, amore Pacific's brand in the Chinese market awareness is not high. And "L'Oreal" and other international big investment large amount of advertising costs to do marketing and closer with different distance from consumers, amore Pacific in marketing is quite cautious. "
"Straight thing" (micro channel ID:cndsn-zxbdw) learned that currently amore Pacific Development of new sales channels in China can be divided to strengthen tax and e-commerce channels two, these two channels in 2010 to 2014 years compound annual growth rate of up to 43%, far higher than the growth rate of other channels. Among them, the compound annual growth rate from the duty-free shop channel is as high as 60%. And sales channels mainly rely on electricity suppliers and duty-free shops on the one hand will restrict access to consumers, is not conducive to the further expansion of the market scale; on the other hand, the electricity suppliers may make the product image discount, is not conducive to high-end brands.
Crisis management: in order to adapt to the development of the Chinese market, amore Pacific said senior managers in the Chinese market is served by the Chinese people. But in the enterprise management, different from the European and American brands in China's management strategy, South Korean companies generally low wages. Decentralization is not big, the lack of attractive professional managers, so South Korea in China's staff model is generally a certain proportion of the high level of South Korea's Chinese employees, and its high level of management of China's local market to understand the extent of the brand's expansion can go far.
Bao Li: four acquisition rumors, but it was difficult to distinguish between true and false MLM lying gun
June 4, 2014, the Ministry of Commerce issued a statement, Bao Li (China) Beauty Co., Ltd. to obtain direct sales license, becoming the forty-fourth in China by direct selling companies, but also the first direct sales license of Japanese companies. Bao Li's licensing to make it a time to become the focus of direct selling industry. But after "straight thing" (WeChat ID:cndsn-zxbdw) found that Polaroid will disappear from the scene, into a deep slumber.
But in July 2015, "thing" (micro channel ID:cndsn-zxbdw) pay attention to the official website of the polaroid is a disclaimer, the message and a "Polaroid Hengyuan International Mall, Hengyuan International Mall is a subsidiary of Polaroid's, due to multiple reasons, Hengyuan international claims and a Japanese funded enterprises, Polaroid from, declared with Hengyuan mall to apply for direct selling license, apparently to the wash white cover for them to continue to operate. Polaroid mall theft operation license for nearly half a year, the dealer exaggerated that the performance of 2 million.
"Straight thing" (micro channel ID:cndsn-zxbdw) learned, in April 2014, Xie Jing, Polaroid mall of the establishment of the Feng Qiyu, Liao Yuanzhen et al. Known as acquired Japan Polaroid Corporation, its direct selling license change straight Xie Jingming. In December 2014, the original Polaroid mall website change Hengyuan mall, Hong Kong Baoli group into Hengyuan group. But in fact the constant group speculation network finance, free run for large credit card, equity dividends concept hype Hengyuan biological in the sea before listing, and spend money on traditional network media network covering false advertising and soft, intention of packaging and publicity so-called Hengyuan group investment 2 billion to build the base of preserve one's health, wantonly false claims to obtain direct selling license of the Thailand, Malaysia and other countries, false or fabricated state leaders visited the inscription. But in April 2015, Hengyuan international MLM scam is much law enforcement departments attach great importance to carry out the investigation. July 2015, Hunan Yiyang, Changde, Hengyang three public security joint investigation Hengyuan international, including Xie Jing, Feng Qiyu, Liao Yuanzhen and other company executives and leaders of 28 people were all detention. In addition, there are dozens of people wanted by the Internet.
Despite the "straight" (micro channel ID:cndsn-zxbdw) obtained information about Baoli group understood, and this got a direct selling license was sleeping direct selling enterprises did make people elusive, but the International Mall Hengyuan borrow Baoli group name to engage in pyramid schemes, to the sleepy how long Bao Li impact is difficult to assess, perhaps Polaroid would be go on sleeping or rallying cry rise again, straight thing will continue to focus on.
Interpretation of the hot news, showing sensitive events, more exclusive analysis, in the direct thing, micro channel, scan two-dimensional code free reading.