Sharing economy, also known as the sharing economy, refers to the individual or collective enterprises, idle resources, including goods, services, knowledge and skills, through the Internet platform, between the different subject of the right to use the share and gain economic model. Its essence is to realize the sharing or trading between the owners and demanders of the use of the idle resources on the basis of information technology. Its core is to use idle resources in exchange for economic gains. In this new economic model, everyone is both producer and consumer, and people pay more and more attention to practical value rather than private value, sharing, not uniqueness.

In December 17, 2015, the Second World Conference of the Internet Forum "Wuzhen road - Digital Chinese", Airbnb co-founder and CEO BrianChesky predicted share economy "will bring new entrepreneurs for tens of thousands of China". Airbnb, as a leader in sharing economy, is an online community offering travel housing (short rental services), whose users are all over the world and are reputed as "EBay in the house" by Time".

Sharing economy is a brand-new business model bred in the Internet age. Sharing economy is changing people's thinking and life style with its strong innovation driving force. Also today, the traditional marketing model and Internet integration, formed a "Internet plus" mode, bring more opportunities for the development of China's direct selling industry. Share economy relative to the traditional economy, "Internet plus direct" relative to traditional marketing, transformation and development of both the popularization and rely on modern information technology, including cloud computing, big data, networking and mobile Internet, both in the sharing of resources to provide technical support. The development of sharing economy and direct selling is far from mature and perfect, but the foreground is extremely beautiful. They are on a bright road of thorns.

First, the economic downturn, seeking new development model

In recent years, the financial crisis in the capitalist countries has led to a long-term downturn in the world economy. The economic recession has resulted in an increase in people's cost of living and a decrease in their ability to consume.

On the one hand, consumers demand more affordable goods or services; on the other hand, some people start renting out their own unused goods in order to gain income and improve their quality of life. In this context, the sharing economy as a new model came into being.

Enter the lower threshold of the direct selling industry, can be said to be the cradle of mass entrepreneurship, the downturn in the economy, prompting direct enterprises have thought change new. With the help of network, computer communication and digital interactive media, electronic business platform and other network marketing platform, it is obviously convenient and trendy mode of communication. Network technology and combining the features of direct sales, merchandise sales, a series of market behavior, to realize the goal of marketing and direct sales began to closely follow the "Internet plus" pace.

Two, mobile Internet technology to help share the economy and direct marketing

When analyzing the trend of the Internet over the next ten years, some people have summed up four words: "analysis", "screen", "attention" and "flow"". Sharing economy and direct selling is a new mode based on network economy and information economy. A safe and easy to spread platform is particularly important. Internet, cloud technology and big data support technology, enabling the supply and demand sides to faster and more accurate access to information.

Three, the dilemma faced by both

The Internet to share the economic and marketing to achieve full sharing of resources, efficient allocation of resources, convenient to meet the needs of many users, and the ecological maintenance, enhance efficiency, resource allocation value fully fit. However, they also face the difficulties and challenges, share economy "the presence of illegal" embarrassing and direct has been misunderstood, there are still many unfavorable factors within a short period of time, in order to obtain sufficient space for development, they still have a long way to go.