CNDSN December 16th dispatch (reporter Xiao Xiao) about when to open multilevel direct selling problems, this year has been continuous arguments. China Market Association of direct marketing, direct marketing experts committee of economic theory to study academic leader Ouyang in an interview with reporters that the government on this issue, do not pay attention to, now in the observation period, when the government thinks it can release must be appropriate open.

Reporter: now the multi-level direct selling and open discussions of many, do you think the government has heard this voice?

Ouyang: of course the government can hear the sound ah! First, the State Administration for Industry and commerce, the Ministry of Commerce and the State Council Legislative Affairs Office has organized personnel to carry out the research; second, a number of direct selling enterprises and relevant experts through different channels to the relevant departments of the state reflects the demand; third, now is the information society, as soon as you open the computer, all kinds of sound will be heard. The government official has electronic, of course, will see the direct selling industry users requirements of open multilevel marketing. So, said the government did not hear open multilevel marketing voice is not correct.

In 2004 to develop "direct management Ordinance", the relevant departments of the state began to want to open the multi-level direct selling is also controversial. At that time, some people think that it should be open to the multi-level direct selling, some people do not think can. Two views have some truth, but the government on the one hand, WTO entry, hand and also consider the stability of the society, so choose Avon single level direct selling as a pilot, and finally in the "direct management Ordinance" promulgated only allowed to carry out the single level direct selling. "Direct selling regulations" implemented in recent ten years, the government has been concerned about the direct selling industry development in the situation, want to let go of the direct problem of multi hierarchy also levy heard the views of experts and enterprises. Therefore, open to the multi-level direct selling government has heard the sound.

Reporter: since the government to hear the sound, so in recent years the government has what new action in this respect?

Ouyang: first of all I would like to declare the article, I is not the government's "mouthpiece", I am just a scholar, I speak only what I feel some observation. Just your question, I could not make the system comprehensive answer, the problem should be by the government departments concerned to tell you. However, from my observation point of view, I think the government in this few years at least to do the following work:

One is the edge while listening to the demands of supervision enterprise. In recent years, every year the government held a working meeting of direct selling enterprises, summarized the development of the direct selling industry, and proposed rectification requirements to find direct regulatory, but also listen to direct the development of direct selling enterprises some of the requirements, including the requirements of open multilevel direct selling. Two is direct supervision departments often thorough direct selling enterprises, direct marketing situation of direct selling enterprises understand the present practice of "quasi multi level", but have generally adopted a "default" attitude. So, in fact, multi-level direct selling has entered a "quasi open" stage. Three as noted above, the State Administration for Industry and Commerce and the Ministry of Commerce and the State Council Legislative Affairs Office has also been carried out related research, began to study open multilevel marketing problems. Therefore, the government on this issue is very seriously, work step is also very active.

In addition, amendments to the "direct selling regulations" to the problem, the government's attitude is very clear, they also see some places need to improve. As far as I know, the government to improve the "direct management Ordinance" is a very important aspect, is to want to let go of the multi-level direct selling and how to open multilevel direct selling problems. So what should or not? The government's attitude is not ambiguous, but very clear, the question now is how to let go. Considering the circumstances of Chinese society, to completely let go of multi-level direct selling is unlikely, estimation of multi-level direct selling are "limited release". Multi level marketing "limited release" to what extent, this is the government is investigating and the next decision problems.

Reporter: the government opened up the multi-level direct selling "schedule"?

Ouyang article: I repeat, I was a scholar, not the government's mouthpiece, I only talk about his own observation judgment. This problem, the relevant departments have the right to speak or government, but my judgment is that the government open multilevel marketing "no timetable". Why? First, China's current MLM is still rampant, fruitful results released the multi-level direct selling is likely to make this a few years the fight against pyramid schemes achieved overnight, in vain. Second, in recent years, the direct selling enterprises illegal operation and suspected pyramid selling case to assume the trend of escalation, if now let go of multi-level direct selling, is not conducive to the healthy development of the direct selling industry. Third, the overall situation of economic development needs of the direct selling industry stability. The reason I'm not here out, but can clearly tell you, the government direct to the multi-level open at present there is no "schedule".

Open the multi-level direct selling, the government is now in the observation phase. The so-called observation stage, is to choose the best time for multilevel marketing open. I understand, consider this the best time index of at least three: first, the fight against pyramid schemes have achieved breakthrough results. At present our country the fight against pyramid schemes work has achieved a great victory, but not yet achieved breakthrough results. To obtain the main sign of breakthrough is the national open MLM area coverage have failed to meet government requirements. If MLM community without really reached the government's request the city, pyramid selling, the fight against pyramid schemes should be the breakthrough. Second, the health index of the direct selling industry development need to improve the "quality". Now the direct selling industry, from look on the whole is to develop healthy, but this is just a "sub health", some direct selling enterprises illegal operation and suspected MLM problem has not been fundamentally resolved, even some direct selling enterprises suspected of MLM problem is serious. These problems of national industry and commerce, public security organs are the master, some people and things have entered their supervision archives. Therefore, the health index of direct selling industry development is still not very high. Third, is conducive to the stability of the society. Social stability is an important prerequisite for open multi-level direct selling, if open multi-level direct selling is not conducive to social stability, the government certainly will not let go. If the implementation of strict limited release, with the promotion of the role of social stability, so the government has motivation to open multi-level direct selling. In all, three conditions are able to meet the multi-level direct selling, the government opened up on the natural, solved. *

Editor: Blue