Beijing News Network (April 1st) (Shandong business daily) is 3.15 a year in the past, the word once again in the word after the extinction of people's vision. However, the reporter found that in the field of direct selling industry, the problem is not prominent, and even can be said to be rare. Even if there is, but also for the production of counterfeiters deliberately counterfeit. In the current era of fake and shoddy products, the direct selling industry will become a rare piece of pure land, this reporter made a survey. Text / chart reporter Dou Hao, Wei Wangshu, Zhao Zhen

[survey]

More than 40 straight enterprises, most said they did not encounter fake

2017, the 3.15 party has just ended, many businesses' fake slogan has not been removed from the publicity column, the reporter noted that the direct selling industry as a whole did not encounter fake problems. Or that, compared to other industries "embezzlement" production of fake, the direct selling industry is more to fight against counterfeit goods.

On the afternoon of March 17th, in Ji'nan through the seven weft road two Amway Shandong branch (hereinafter referred to as Amway Corp) experience store, a group of publicity panels attracted the attention of reporters. It turned out that this is the relevant departments in recent years to combat the production and sale of counterfeit Amway products exhibition. On a table next to the display board, Amway Corp production of genuine and illegal production of counterfeit goods were put together by the staff of the Amway Corp to explain to consumers how to identify genuine and fake goods.

"From 2012 to June 2016, Amway carried out 174 of the 86 Chinese anti-counterfeiting campaign in the city with law enforcement agencies, amounting to more than 385 million yuan." The relevant person in charge of the Amway Corp said, "these fakes, most electricity supplier by sales channels, Amway had previously commissioned by the world famous third party inspection and appraisal institutions of the largest electricity supplier platform to sell Amway products for the purchase and sampling inspection, the results showed 46% of counterfeit products."

Not only is Amway, Tiens, etc. the right to health cards direct selling companies have to put up a pageantry crackdown. "Cosmetics, cleaning supplies are easy to counterfeit, such as oral liquid to allow consumers to have a taste of health care products, direct entrance, but not easy to counterfeit, because taste a little deviation, consumers will be able to taste it, that this is fake." Infinitus (Chinese) Co. Ltd. Shandong branch of the relevant responsible person said, their products by oral health problems encountered relatively few fake.

In order to further understand the fake case of the direct selling industry, call the reporter interviewed 40 Shandong native or have in Shandong Branch of direct selling companies, most companies said did not encounter fake posing, admits encountered fake only accounted for nearly 1/10.

Nanjing science and Technology Development Co., Ltd., the relevant person in charge told the reporter, last year, they passed legal rights, etc., a total ban on the sale of fake online sales of fake and so on a total of 37 stores. In recent years, the network began to appear in the sales of Taobao products irregularities. These Taobao stores are often under the banner of 'midrib specials'' spur straight store 'banner, but did not actually get any of the midrib."

The media survey shows that in 2016 after the event attributes on the 20 hot 19 public opinion direct selling enterprises were analyzed, involving fake two, namely Amway selling network and hit hit "fake Tiens Tiens", two cases accounted for about 10%, than to imagine the situation to do less. Visible, consumers buy products through a regular direct channel, you can dispel the concerns to buy fake.

[reason]: direct selling fake why less?

Reporter access to recent media reports found that the direct selling enterprises crackdown reported less, and looks fake has died down. But if it is profitable, fakes can not disappear, then the direct reporting of the reasons for the reduction of fake enterprises?

Vorwerk home appliance Co., Ltd. Ji'nan branch staff told reporters that a few years ago they had encountered genuine and fake fake and false situation. A few years ago, people in the market counterfeit our products and sold to consumers, in appearance, basically no difference." Staff told reporters that during that time there is often a consumer complaint quality problems, the staff found that the product is a high imitation products when the door repair. This not only allows consumers to suffer, the reputation of the enterprise is also a discredit." Subsequently, Vorwerk has begun to focus on counterfeiting, but soon they found that in fact can be implemented in another way. Now the product replacement fast, especially home appliances, not new will soon be eliminated. Scammers may just imitate a product, but we have entered the next era of genuine, and then copy is a loss, then they will exit the market."

"If the enterprise goes to the law to fake fake, not only time-consuming and laborious, but the effect is not good. The key is the invisible loss of counterfeit products to bring great, law enforcement departments to give evidence, which reduces the cost of illegal selling fake goods." The staff said, "therefore, it is particularly important to do a good job of prevention. For example, in each of the products are printed with two-dimensional code, consumers can easily find product information, for selling fake goods There is no way in." At the same time, the staff also said that direct sales to return to the source, the product is king is the survival of the direct selling enterprises.

Reporters combed found that the market appeared in the direct sale of fake enterprises are well-known brands. Famous excellent product R & D and investment is huge, sought after by the market. Counterfeiters need only a small amount of investment can quickly generate benefits, so well-known brands are favored, while some small brands are relatively less fakes." The staff said the way, said.

In fact, the number of direct selling enterprises less fakes, but also because of their production and sales channels and different traditional businesses. In the traditional business model of a wine sales, for example, from the beverage factory into the hands of consumers, need to go through the 3-5 class distribution agents. The cost of these businesses to be included in the price of wine, but also because of too many intermediate links, it is easy to mix fake and difficult to trace. But if it is the direct selling industry, products from the factory production after direct sales personnel directly into the hands of consumers, not only eliminates the need for a large number of intermediate links costs incurred and selling fake goods can not be incorporated into the fake sales. Direct marketing industry product production and consumption channels are actually closed, outsiders difficult to interfere, which ensures that the fact that the direct selling industry is too small."

[regulatory] direct sales of bad records into the enterprise credit regulation

According to the Shandong provincial Trade and Industry Bureau data show that in 2016, the number of direct supervision and fair trading in Shandong province showed a more significant decline in the situation, down 72.28% and 68.50%, respectively. Violation of MLM and direct violation of the report (195) showed an upward trend year on year increase of 19.86%, respectively, 550%.

Shandong province Industrial and Commercial Bureau even bargain Bureau staff said, "in recent years, the number of direct selling enterprises in our province increased significantly, but the regional development is not balanced; direct product category is less, and the uneven distribution; a few enterprises occupy the majority of market share, market advantages; direct market diversity, the coexistence of various mode of operation of direct selling enterprises."

In the regulation of direct selling industry, the Shandong provincial Trade and Industry Bureau to change the direct marketing supervision. Direct sales companies in the province set up a direct selling enterprises association in Shandong. To promote the direct selling enterprises launched a "direct selling enterprises in Shandong Province Bureau of discipline proposal"; 1 - 2 times the annual direct supervision (Forum) will.

"We make full use of information publicity, information sharing and credit constraints and other means, the bad record of direct selling companies into the credit supervision, evaluation of credit rating, as an important basis for the implementation of direct selling enterprise classification management. At the same time, the implementation of the "enterprise information publicity Interim Regulations" and "industrial and commercial administration administrative penalties information publicity Interim Provisions" requirements in a timely manner to direct selling enterprises (including distributors and dealers) platform punishment case information into the system, to ensure the smooth flow of information, data sharing." Shandong trade and Industry Bureau staff said.

Know a little more

How much do you know about direct selling

Direct word is authentic and exotic, it English MLM are Direct Selling, because they are from the United states.

Want to distinguish between direct marketing and pyramid schemes, the core is to see whether it is for the purpose of selling products. As a pyramid selling organization, pull the head, earn membership dues is the main purpose of the so-called sales of the product can not touch the virtual currency, bonds, futures, or just a fake props.

The difference is MLM, it is important that you do not need to pay a high amount of access fees, or disguised to buy a certain amount of products to replace the payment. The entry fees will be derived from the team, marketing team launched pumping into profit by pulling the head entry costs. Thus any team paid, and on the line more than three layer, the number of more than thirty people belong to the pyramid.

China's direct selling industry regulation, according to the "direct marketing management Ordinance". Only to get the business license issued by the Ministry of Commerce, before they can legally operate directly. The regulations also have strict supervision over the enterprises' products and sales areas. Categories that can be legally direct include: cosmetics, cleaning supplies, health food, health care equipment, small kitchen utensils and household appliances. So far, China's legal license to get direct selling enterprises have 91, of which Shandong, 14, ranking in Guangdong after the top second.