The evening of March 28th, Overlord International (Group) Holdings Limited (hereinafter referred to as overlord group) released 2016 annual results announcement. The report shows that the overlord group in 2016 the total turnover of about 264 million 200 thousand yuan, an increase of $232 million 200 thousand compared to $13.8% in 2015. It is worth mentioning that the fighter group in 2016 net profit of about 43 million 700 thousand yuan, while in 2015 compared to a net loss of 110 million yuan, an increase of 140%, which is since 2010 is a weekly media defamation after six consecutive years of losses in the overlord group released earnings report is the first full year profit.

Turnaround reason mainly includes: new products with higher profit margin and electronic sales revenue growth, the group won the business revenue and gross profit growth; one-time money and a weekly Publishing Limited legal proceedings concluded after one week; because the legal proceedings and Publishing Limited and their bad end the reserve decreased, the administrative cost can be reduced; and the effective integration and optimization of different advertising channels for promotion of the group's products, the sales promotion costs can be reduced.

In May last year after the fighter group won one magazine, June 2016 overlord group products sales have increased, no doubt to the fighter group won a shot in the arm.

In 2016 King Group launched the high-end personal care products, anti off to regain the main concept of herbal skin care brand bencaotang and launch new brand baby designer three ways to improve the profits of the company.

The cost of sales and administrative expenses will also be a way to reduce the loss of overlord. Reported that its sales costs, administrative expenses, other expenses, financial expenses, etc. have been reduced.

In 2010 after the "slander incident" overlord shampoo down, resulting in fighter group performance in 2010 of the same year he is unable to get up after a fall, a loss of over 100 million, 2011 is the huge loss of 560 million yuan, 618 million yuan loss in 2012; in 2013 the loss of 144 million yuan; 116 million yuan loss in 2014 2015 loss of 111 million yuan. For the first time after six years of profit, Overlord group, the relevant responsible person said: This is a stick to the industry and brand, is a rainbow after the storm. Overlord from product development, channel construction, team management, customer service and other aspects of innovation, and strive to rise as soon as possible.