[news] November 11th report Beijing (Economic Journal) with China's network consumption increases rapidly, continuously expand the scope, more diverse forms, sales of counterfeit and other traditional consumer rights issues gradually reflected from the network consumption. The superposition of multiple factors make the network consumer rights is facing higher requirements and challenges, needs in the network consumer rights issues in-depth research, the integration of online and offline consumer rights, the enthusiasm of other departments of supervision measures, linkage management, network play the main body of the market under the relentless effort, in order to strengthen the pertinence and effectiveness of the network consumer rights the.

Strengthen the network of consumer rights is to achieve the purpose of government, business, consumers win. Any format has to undergo the process of generation, development and standardization. Network consumer rights issue is the problem of development, to adhere to the development of solutions to development gradually standardized and healthy development in the specification, to encourage support and standardize the development of parallel, policy guidance and management according to law, both economic and social benefits. Strengthen the network of consumer rights, not simply stand in the network market on the opposite side, the tube tube die, but to safeguard the interests of consumers from the perspective of solving some problems affecting the healthy development of the network economy, some of the problem is the network market's own ability, market competition is difficult to solve the problem, the fundamental purpose is to promote the healthy development of China's network economy, network management, and strengthen the development of the main body of the market, to boost consumer confidence consumer network.

From the industrial and commercial sector, consumer complaints, social public opinion and other situations, there are some outstanding problems in the current network consumption, the need to take targeted measures to solve.

One is to crack down on Internet piracy and counterfeiting. Some time ago the State Administration for Industry and commerce to carry out a special inspection of the quality of the network trading goods, the overall detection rate of substandard goods is still relatively high. In October this year, the State Administration for Industry and Commerce issued on the strengthening of the protection of consumer rights and interests in the field of the Internet opinion, decided to use about 3 years time, to carry out the network consumption in key areas of law enforcement supervision, to inspection as the main means of synchronized sampling of goods quality of online and offline, online and offline together for sampling results.

Two is to better implement the seven days no reason to return the system. SAIC issued a network to buy the goods seven days no reason to return, the scope of measures for the implementation of online shopping no reason to return the goods in good condition and standard of controversial issues were clear and refined, both to protect the legitimate rights and interests of consumers, but also maintain the economic benefits of shop operators.

Three is to regulate the behavior of network marketing. The State Administration for Industry and Commerce has introduced the network management, network management, centralized trading promotion network transaction contract terms of format specification guidelines and departmental regulations and normative documents, to strengthen the supervision of law enforcement, severely crack down on false propaganda, false certification, brush single letter speculation behavior.

To achieve long-term consumer rights protection network, we must thoroughly study the laws and characteristics of network consumer rights protection, establish and improve the government regulation, corporate self-discipline, social participation of the new network consumer rights protection system.

First, improve the laws and regulations. Has been submitted to the State Council "Consumer Protection Law Implementation Regulations (Draft)", is to "network transactions illegal disciplinary procedures" promulgated and implemented as soon as possible, together to form a complete network of consumer rights laws and regulations system and management measures prior to the introduction of the network transaction. At the same time, actively cooperate with the relevant departments to do a good job in the "electronic commerce law" of the legislative work.

Secondly, strengthen the first responsibility of the network platform company. The network operator must conscientiously carry out the first operators to ask and pay a compensation system, actively carry out the platform access, quality control, customer service service work, earnestly implement the social responsibility of network consumer rights.