[straight news network Beijing March 29 hearing] (Nanfang Daily) following the last synbiotics "swallowed" Australia's second largest health brands Swisse, China enterprise again marriage world-class dietary supplement brand. Recently, the Tomson times issued a notice that intends to invest 80 million to 1.2 billion yuan and nutrition giant nbty Inc. established joint venture company.

Compared with previous Chinese enterprises purchase international brands of hundreds of billions of, Tomson times of the joint venture, is interpreted as the industry "skillfully deflected the question". In the eyes of the CEO linzhicheng Tomson times, the marriage is a win-win: through joint ventures, Tomson times integrated global brand strategy across the key first step, nbty can by Tomson times channel advantages and network resources, rapid increases in sales in the Chinese market and influence.

An important step in overseas layout

According to the Tomson times recently issued a notice, in joint venture established with nbty, Tomson times intends to invest 800 million to 1.2 billion yuan, shareholding ratio is 60%. Nbty the original injection joint venture company in China market of natural treasure (nature's bounty and beauty Rex Met-RX brand business and of cross-border business, shareholding ratio is 40%, joint venture company will have two major brands in the Chinese market permanent operation right and trademark right to use.

Notice that now Tomson times Pharmaceutical Co., Ltd. chairman Tang Hui will serve as the chairman of the joint venture company, CEO and chief operating team sent by the Tomson times, nbty will send CFO and part of the team. After the establishment of the joint venture, the two sides will play their own R & D, brand, channel, marketing advantages to form a huge synergy effect, a total of cultivated Chinese health industry.

Public information display, NBTY company founded in 1971, headquartered in New York, is one of the world's largest dietary supplement companies. As a dietary supplement food giant, nbty is time to enter the Chinese earlier, the most one of the scale enterprises, natural treasure, Rex two brand has a user base, which Rex has become China's second largest sports supplement brand.

Guotai Junan Securities research report pointed out that Tomson times only invested 100 million yuan or so, can make joint venture natural treasure, Rex two brands permanent operating rights in the China market, and accounted for 60% of the shares, "42 stir 1000 catties" meaning, is the company an important step in the layout of the overseas.

"Health and the NBTY joint venture, with less investment overseas brand introduction Chinese example." Tomson times CEO linzhicheng of Nanfang Daily reporter said, Tomson times listed five years to always adhere to the strategy of global integration, but Chinese enterprise acquisitions overseas brands will face many challenges, the use of the equity joint ventures and the international well-known brand will be introduced to China, accumulate experience, to lay the foundation for the company after the overseas acquisitions.

For this partnership, Tomson times in the announcement said the Tomson times, not only fulfilled "won" the world well-known dietary supplement brand, joint venture company won the natural treasure and sacrificed in the Chinese mainland market permanent operation in, also further lays the leadership in Chinese dietary supplements on the market.

Business is the focus of future cooperation

In the eyes of the linzhicheng, Tomson times with nbty between cooperation is like a marriage, the two sides from acquaintance to acquaintance experienced more than a year, are recognized each other's strength. "After the establishment of the joint venture company, will use Tomson times the reserve approval to accelerate the localization of part of the imported products, and the route through the cross-border business will import more health care products really bring to the front of the Chinese consumers."

Lin Zhicheng said that the business is one of the focus of bilateral cooperation in the future. At present, Tomson times, 90% of the proportion of sales are online, the development of online sales will cause the interests conflict with the line, and the introduction of overseas brand, we will be able to avoid this conflict. In the future, Tomson times can nbty at business advantages and resources force electricity providers use and nbty can leveraging Tomson times in pharmacies, super channel advantages and network resources.

"The current NBTY in the China online sales have accounted for 46% of total revenue, may be more than half of this year." Linzhicheng says Tomson times in traditional business ultra, the pharmacy channel strength, 90% of the income from the sales line, nbty electricity supplier in terms of advantage, the two sides can form a complementary advantages in the channel.

Last June, Tomson times using own capital investment of 1.6 billion yuan, Shenzhen has tree, the latter becoming Tomson times layout of cross-border business in the field of strategic partners, and Tomson times in supply chain and import health products, new sales channels, sales of e-commerce and large number, etc. according to carry out in-depth cooperation, together to create a large area of health of cross-border business platform.

So pay attention to health and health care products business, the rapid development of the business. Linzhicheng said that last year, health care products sales growth in the whole network of more than 100%, and line pharmaceutical chain was about 9%, is expected to 2018 years ago the entire health care products online sales share can be accounted for half of the market. "There are still robust growth in Tomson times the line of business, super expected future can maintain a triple digit growth rate, but from the point of view of the trend of the industry as a whole, line health care growth has come to a bottleneck."

The road of overseas mergers and acquisitions will not stop

At present, the dietary supplement industry is blowout outbreak. Prospective industry Research Institute released the "2016-2021 Chinese Internet plus health products industry market outlook and the innovation of marketing mode analysis report" shows, 2014