[direct reporting network Beijing March 24th news] (West China Metropolis Daily)With the growth of China's per capita GDP, residents also need to upgrade the structure of consumption, people's demand for health products has not only "cure", but began to pursue a higher level of health, health care.

Health promotion, pharmacy is not a substitute for hospital pharmacy

As a pharmacy drug sales terminals, can keep the public well to buy drug safety and other health-related products, related to the convenience of the public, more important is the healthy development of the retail industry is to promote the upgrading of consumption of an important channel.

Recently, the reporter visited found that the current pharmacy in Chengdu are mainly selling drugs, related health products, etc.. According to the data provided by the intelligent terminal management system, Sichuan Province, the regional distribution of pharmacies, the proportion of hospital stores than the national average of 3 percentage points, compared with the national, Sichuan, close to the hospital pharmacy more. But Chengdu pharmaceutical retail industry insiders believe that is actually a pharmacy can not substitute for hospital pharmacy, pharmacy turnover should be at least 60% from other products, 30% - 40% from the drug, but the Sichuan including Chengdu, no a pharmacy can achieve this goal.

"Big health" goal is to get rid of the traditional business model, the establishment of an effective commodity and category of the leading edge and competitiveness. According to Xing Lin, general manager of large pharmacy Hu Hongmin. In China the earliest of health formats to pharmacies, Wuxi people big pharmacy should be counted one of them. The pharmacy area is large, there are 3 floors, and a variety of products are particularly rich. In addition to drugs, health products, medical, food, pharmacy also sells a variety of daily necessities and glasses. In addition, Hangzhou Jiuzhou pharmacy shop to do B ultrasound cardiogram, Shenzhen is convinced that in the hundred years of the new concept of health pharmacy, consumers can get the family health program. These pharmacies are more or less the subject of "big health".

Provincial pharmacy, has been exploring the "health" mode

Have you thought about at home in front of the drugstore can buy one family and health related to any of the goods? In fact, this is should implement the "health" of the function of pharmacy.

At present, in some provinces already have pharmacies in the attempt of "health" of the. In 2007, Shanghai has introduction of pharmacy and health industry related health care products, cosmetics and pharmaceuticals, medical devices, tea, medical books, glasses, and other goods, to the convenience of the people as the starting point to explore diversification. Shanghai Guoda pharmacy opened Chinese Medicine Museum, from the hospital across the country invited the old Chinese medicine experts diagnosis.

Looking at the world, the United States pharmacy can satisfy people "one-stop shopping" type of consumer demand, to get involved in the health, beauty, home care, household goods, stationery and other fields. In Japan, compound drug store is engaged in pharmaceutical, cosmetics etc. has become widely welcomed by domestic and foreign members of the public, visitors to the brand. In China's Taiwan, pharmacies are also gradually improve the diversification of product turnover, relates to the field of family health care, maternal and child health, nutrition and health, oral care and personal care etc. and strengthen professional pharmacy and pharmacy services.

Health and a business scope must focus on health topics

So, is not more varieties of pharmacy sales, it is more representative of the "health" drugstore? Of course not. The personage inside course of study thinks, "health" pharmacies should include health products business, and health and related services business is that provide consumers with health service as the core, solve customers disease prevention, rehabilitation, health care, beauty, personal care and sub-health reverse etc. health beauty related problems of pharmacy. That is to say, the "big health pharmacy business scope must be around the theme of the health, if beyond this range, become what sell" hodgepodge ", naturally can not become real" big health pharmacy.

Reporter observed

Policy support to promote the restructuring of the industry

"For the development of the industry, the establishment of the market order of fair competition than giving money." Deputies to the National People's Congress and the people big pharmacy chairman Xie Zilong said, such as low interest loans to support far less for the industry to provide policy support, the former is for the benefit of one or two companies, which is to promote the healthy development of the industry as a whole.