CNDSN May 28 -- (people's Daily Online Fashion Channel) of the Ministry of Finance 25 announced that since June 1, to reduce the import tariff of the part of the clothing, footwear, skin care products, diapers and other consumer goods, a decline of more than 50%. Just two days, L'OREAL, Estee Lauder's two major cosmetic brands have announced that it will cut prices in the Chinese market.

26日，法国化妆品巨头欧莱雅宣布，将对出口中国的大部分产品实行降价，以此助推中国市场销售，欧莱雅成为了首个宣布大范围降价的外资护肤品牌。欧莱雅表示，“尽管此次进口关税的降幅对零售价格的影响极为有限，欧莱雅仍然决定积极响应国家政策，下调大部分进口产品的价格，相信这将有助于鼓励境内消费”。欧莱雅旗下有兰蔻、植村秀与郝莲娜等众多品牌，对于降价品牌与降价幅度，目前欧莱雅方面还未具体透露。

26, the French cosmetics giant L'Oreal announced that will be most on China's export products implementation of price, in order to boost the sales of the Chinese market, L'Oreal to become the first to declare a wide range of price of foreign skincare brand. L'Oreal said, "despite the decline in the import tariff on retail price impact is very limited, L'Oreal still decided to respond positively to the national policy, price cut most of the imported products, I believe it will help to encourage domestic consumption. L'Oreal Lancome, Shu Uemura and Helena and so on many brands, for the price of brand and price range, at present the L'Oreal also did not disclose the specific.

继欧莱雅昨日宣布降价之后，另一知名化妆品集团雅诗兰黛昨日也宣布将调整旗下产品在华销售的价格，雅诗兰黛中国在声明中指出，雅诗兰黛公司对中国政府降低关税的举措深表支持。“为响应这些举措，我们将调整在中国市场的产品售价。我们理解该政策带给零售价格的影响有限，但我们相信这对未来提振国内消费具有积极意义”。据悉，与欧莱雅在中国苏州拥有本土工厂不同，雅诗兰黛旗下在华销售产品目前均为进口。雅诗兰黛集团旗下拥有海蓝之谜、雅诗兰黛、倩碧等十余个知名进口化妆品品牌，对于具体降价品牌以及降价幅度，目前公司正在讨论中，具体信息后期将公布。

Following the L'Oreal yesterday announced price cuts, another well-known cosmetics Estee Lauder group also announced yesterday will adjust the price of its product sales in China, Estee Lauder China in a statement pointed out that the Estee Lauder companies on the Chinese government to reduce tariff measures deeply support. "In response to these initiatives, we will adjust the product price in the Chinese market.. We understand the impact of the policy to the retail price is limited, but we believe that this has a positive impact on the future boost domestic consumption ". It is reported that with L'OREAL in China, Suzhou has a different local factories, Estee Lauder's sales in China are currently imported. Estee Lauder group, La Mer, Estee Lauder, Clinique and other more than ten well-known imported cosmetics brands have, for specific price brand and price cuts, the company currently being discussed, specific information that later will be published.

此时，在进口化妆品关税利好的政策以及欧莱雅雅诗兰黛先后调整价格策略的影响下，进口化妆品下调价格将成为发展新趋势，有助于刺激国内化妆品市场消费。▲

At this time, in policies and Olle Yaya Shi Lan de import tariffs on cosmetics good has adjusted the impact of price strategy, imported cosmetics prices down will become the new trend of development, help to spur the domestic cosmetics market consumption. 3

责任编辑：婉婉

Editor: Wan Wan