2016-02-02 15:12
Women's guilt because of exposure to health products marketing insider exposure
Take small profits as bait to dig out the money in the old man's pocket
Women's guilt because of exposure to health products marketing insider exposure
[straight news network reported, Beijing, February 2,] (people's daily) to free as bait, sell of elderly health care products, he Jie (a pseudonym) in Liuzhou City Valley Port Street a marketing health products do more than two months after, also couldn't help decided to change careers. "Do not want to cheat the elderly, they are very good to me, I am sorry." She hopes to expose some of the health care products marketing insider, to remind more old people do not be fooled.
When a wealthy old people.
He Jie said that the company's marketing way is to provide free gifts for the elderly through leaflets. When the old man went to the store to receive gifts, a "calculation" began. She let the elderly in accordance with their own wages card health insurance card to fill in the relevant information, and expand the investigation to find out the old man's family and consumption habits. "Sometimes, I feel like a spy, spy on the privacy of the elderly."
To find out the old man in the ins and outs of. She aimed at old people who have the ability to consume, began to pull suit for everyday almost, gifts rope people. Slowly the old culture as a "good friend". He Jie said that if the other side of the economic conditions are not good, they will give up this goal. Hit the old man's body is not good, and children do not live together, so the most easy to start.
He Jie followed by a detailed introduction of the health care products marketing company some of the means.
She said, now more and more diagnostic means of health care products company gaoming. If direct questioning, the old man will produce psychological conflict, so pay attention to ask the way. They will talk about the way to ask older people in the house, electrical appliances, so as to understand their economic situation. For example: "Auntie, I heard that your home TV is so big, is your child to send it?" At this time, the other party may be happy to say: "no, it is my husband bought it."!" So, who have "economic power" of the elderly in the crystal clear. The next step, the company will send a "customer basic information questionnaire", so that the sales staff as far as possible to master "can be used as the object of concern" of the elderly.
"We sell health care products, there are four main trick, most of the elderly are basically unstoppable." Jie said that the first move is "free gifts and services", they in all kinds of ways, get the old man's way of contact and via telephone survey of the elderly in privacy; the second recruit is "affection" public relations, it is best and elderly people to establish a "family like relationship", they often chatting and greetings, made the old man's trust; the third recruit, "reluctant child sets the wolf", the company will pay for please old to travel. Journey, the company will allow them to use the company's health products, in short, let the elderly feel more than their own children also pro". In addition, the company will send a lot of health care products, to narrow the distance.
Fourth strokes. "Their own experiences", the most common is held a seminar to promote, in the lecture, the company will arrangements on behalf of patients came, to experience their own experiences, tell the old man eat health products have much good. Of course, the lecture, there are medical experts with flicker, and ultimately allow the elderly to pay for consumption.
"Even to coax with scare, want not to be fooled are difficult"
In order to attract the elderly to buy health care products, businesses to take health seminars, free gifts and other forms of marketing. And in order to make their products is "tall", many businesses even at the expense of costly down the venue located in the upscale hotel.
He Jie summary, health care products, the general time will not be too long, or the elderly will not sit, the spirit will not focus. Lectures of the major objective is through an alarmist, let the old people who are thinking about their body has to be a big problem. Then we can help them to "solve" the problem.
"Experts" in the lecture will take care when to sell drugs, the harm of ailments that extremely serious.
This time, the elderly will inevitably be on tenterhooks, consulting the "how to do", "experts" will launch health care products at this critical moment, and to the health Victor to the Chinese Health Association only recommended drugs, star of the relevant anti aging are using the product and so on, for the elderly "brainwashing".
A box of a thousand dollars on health care, a gift to buy three, some old people would immediately buy, some because not enough money to go home or find an excuse to leave, but "experts" will not easily let the old man go. Health care products marketing company will let the salesman quickly old shunt, avoid the old people get together to discuss, and puts forward to follow the old man went home for money. Sometimes on the spot to sales at the end of the year award, let the salesman will at the end of the year award lent to the elderly, the first payment buy product is subsequently with the elderly home to take the money.
Jie said now people are "fine" and sometimes don't believe the experts, it doesn't matter, as well as detection instrument, you can't not believe "scientific" it? "The company has an instrument that is said to be able to detect the state of the pre thrombotic state. As long as the extraction of 1 ml of venous blood, placed in the instrument for 20 minutes, take it out on the paper, you can see the length of the thrombus."
"I don't know what this instrument is, but it can be controlled by adjusting the blood volume and the temperature of the instrument." Jie said customer first blood test when the thrombus tune a little longer, some of the old lady at their thrombosis so long, was scared to cry. He Jie said, with such a Dunlianmeng scare, which can keep the elderly do not buy the product?
"Do it again, my conscience will be restless"
He Jie said, see more and more old people fall into the health care product marketing trap, pay a lot of money, but no effect on health, her conscience is very disturbing. After more than two months in the company, she could not help but put forward to resign, turn the line.
Jiegan of two month contact with the much older, she said actually. Most of the elderly heart is very good, the sales staff is also very good, every time to see us all to be caring and attentive. But often think of these old people to sell so much useless health care products, He Jie heart is always uneasy conscience, I feel sorry for them.
"Many of the elderly do not stand up to the fudge, and again afraid your body is really a problem, often sink not to live gas pay to buy the product, and a cut is good for thousands of dollars or a million yuan, sometimes only two or three days, company business income can reach 20 million." He Jie said.
He Jie said that although the industry profits are high, but she doesn't want to feel guilty, so he decided to resign from the business. 3
(original title: Women's guilt because of exposure to health care products marketing insider who want to not be fooled
Editor: Xiao Shen
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