Health care products, pit father plan to upgrade the three major new changes need to be vigilant

2016-02-01 15:05

China Direct Selling News > Direct selling Focus > Event focus >

[straight news network Beijing January 29 news] (economic information daily) approaching Spring Festival, and is the season of winter tonic, health care products market a piece of prosperous. However, recently, a "four donkey hide gelatin materials involving false news is keen to buy health care products of uncle aunt who sounded the alarm. In fact, the health care market chaos again in this. With the continuous improvement of health awareness of the elderly, health care products market, pit father is also constantly upgrading. Reporters recently learned that some businesses in the sale of health care products deliberately exaggerated efficacy, raise prices, to take a trick to attract older people to buy. Even after the discovery cheated, the elderly are also facing difficulties, rights difficult embarrassment. Law enforcement authorities because it is difficult to grasp the real evidence, in the process of law enforcement is also facing practical problems.

Donkey hide gelatin gelatin non nest brush

"The donkey hide gelatin more cooking more bad, can eat it?" reflects a Ms. Chen, she in the local township, a pharmacy to buy donkey hide gelatin, boil out of the taste and color of daunting, to buy back but did not dare to eat.

As a traditional tonic Jiapin, from Donkey Skin brewed gelatin although "luxury" is very popular. However, the media reports pointed out that consumers out of cheap money, buy is likely to cattle, pig, horse skin even for industrial use skin brewed on raw materials and shoddy donkey hide gelatin.

Insiders pointed out that the raw material supply of donkey skin gelatin production should be calculated, the actual sales of only about six into. This means that may have nearly four percent of fake materials mixed in with the production processes and incarnation for all kinds of "glue" products, openly sell in the market. The huge profits driven, some manufacturers in the gelatin material adulterated behavior often appears. Due to the relatively low price, these counterfeit gelatin products through OEM or sold in bulk form, sales to remote county and township level supermarket or pharmacy, or through a network of channels under the banner of the price of the cover sales.

"At present the market of medicinal and edible gelatin products mainly include gelatin block, oral liquid, donkey hide gelatin cake, Ejiao jujube. These are some gelatin cake even dragons and fishes jumbled together, contain no gelatin ingredients." Gelatin industry professionals Dong Shuguang said.

Coincidentally, a large number of bird's nest after the media had exposed also on the market for smuggled goods, which is full of a variety of fraud means. A do bird's nest wholesale friends said, yourself from manufacturers get 90% of dried bird's nest strips, 4000 yuan a kilogram, and some people offer to 1650 yuan. "But the price processors do not come, how to do? Brush weight gelatin chant, sometimes 20%, but also eat dead people."

The hotel to do the pit you do not discuss

In the proliferation of fraud at the same time, health care products market in the sale of part of the "pit" is to make people impossible to guard against.

Reporters learned that, in order to attract the elderly to buy health care products, businesses to take health seminars, the form of free gifts to promote health care products. And in order to make their products appear more "tall", many businesses even at the expense of costly down the venue located in the upscale hotel.

Reporters asked about, that is located in Nanning City University Road, a hotel, 8 points every morning there will be a health seminar, businesses will be on-site sales of all kinds of health care products. Reporters came to this hotel, found that many elderly people have arrived, there are staff at the hotel lobby on the first floor waiting. Reporters tried to enter the venue, the staff looked very wary, stopped by a variety of reasons, reporters.

Reporters to attend the lecture to ask the old man learned that there are hundreds of old people in the venue, to participate in lectures can receive rice, eggs, and in the morning there is free milk drink. Lectures every day, the products sold are not the same. An old man told reporters: "the inside of the staff enthusiasm, we have called the godmother."

Three new changes in the elderly is difficult to change the elderly

This year 79 year old song, who lives in Nanning City Pavilion hung road. In 2013, he was introduced by the other elderly, to participate in a health lecture. Mr. Song said, at that time to attend the lecture there are more than 30 people, and he is almost the same age. At that time, the company invited experts in Beijing, told us to eat a company's health care products, to treat a variety of diseases, but also in the emergency treatment of the role of emergency.

After listening to the expert's lecture, Mr. Song spent nearly $two to buy a product called Fu Po oral liquid. Song said that in recent years, he has participated in a number of different organizations in the organization of health lectures dozens, only to buy health care products on more than 50 thousand yuan. Reporters walked into the old man's home, found one of the room filled with all kinds of health care products and physical therapy equipment.

Mr. Song to buy health care products, feeling cheated, so to find vendors claim a refund, but after several unsuccessful negotiations, "now go to their store closed the door, phone didn't answer."

Reporter learned that, with the previous health care products market exposure played the family card "," free card "," expert card "sales" trap "different is, now on the market of health care products distributor often license complete, the sale of health products for the regular manufacturers of legitimate products, but in the pricing, marketing practices" innovation ", let a lot of elderly people not only themselves to be deceived, but also take the initiative to help businesses sell.

Change: health care products pricing standard is hard to find

To Mr. Song in recent years to buy health care products, for example, many products of single box price of up to 4000 yuan, and market price million yuan more than in the health care products are not uncommon. Older people to buy health care products and no price standard to follow.

Reporters on the health care product price consulting the price department to understand, health care products price market guidance, namely price liberalization, by the operators themselves pricing, price sector will not make uniform pricing, consumers decide whether to buy. If the dealer is not the price tag, the price department after receiving complaints will urge the good price tag work.

Change two: "guerrilla" turned "regular army""

Reporter investigation understands, now health care products vendors have fixed business stores and has a legitimate business license and the food circulation permit ", but sales promotion is in the hotel held. Supervision rights is difficult.

In Guangxi Nanning 2015 for a period of 3 months of the health food market special rectification, will use the meeting, health lectures and other forms of sales of health food products as the focus of rectification, a total of row found 31 health lectures points, only three enterprises of the food circulation permit the scope of business is not "health food".

Nanning Municipal Food and drug supervision and Management Bureau of health food cosmetics supervision department chief Tan Chongju introduced now marketers will lecture held in the meeting room of the hotel, and special guard. Only seniors are allowed to enter, "them not to let the young man to the venue, mainly afraid of law enforcement agencies and the media."

Change three: consumers turned sales"

In the past, health care products vendors are often through expert on-site lectures, interviews for publicity, sales, and now it is turning to the elderly to sell to the elderly, the way to promote. As ordinary consumers of the elderly, even if the scene how to exaggerate the effectiveness of law enforcement departments are difficult to effectively supervise.

Nanning Municipal Food and drug supervision and administration of food safety director Liu Qing Liang, the elderly health care products distributor in the health care products sales, even exaggerated propaganda, but they in the publicity only limited to the oral, left no written evidence, law enforcement departments no tangible evidence, it is difficult to merchants false exaggerated propaganda practice investigation.

Strengthen supervision and maintenance of the legitimate rights and interests of the elderly

For the elderly health care products on the market at present there are many problems and relevant personage proposal, the establishment of healthy product enterprise "blacklist" system and the implementation of the "Red List" system, the law enforcement departments need to smooth complaint channels, and earnestly safeguard the legitimate rights and interests of elderly consumers.

First, insiders suggest that market regulators to strengthen supervision, for those who rely on exaggerated and false propaganda promotion profit unscrupulous businessmen severely punished according to law. Once identified businesses have exaggerated, false propaganda behavior, should be timely included in the "black list", publicity, and let the rectification or strictly the future access to the relevant areas.

Also, the Guangxi Zhuang Autonomous District food and drug supervision and Management Bureau of health food cosmetics Supervision Commissioner Wan Qiu. At present, Guangxi is combined with 2015 drug stores and health food special rectification work, in Guangxi drug stores to carry out health food business red list assessment work, the "Red List" is health food business in the field of honesty and trustworthiness of gongbang, food and drug administration department goalkeeper for enterprises to implement dynamic management. "

Secondly, stakeholders suggested in the media public exposure as a typical case of illegal, issued a consumer warning; to deal with complaint work, rapid and timely accepted health food consumer complaints reported, improve the success rate of processing, and earnestly safeguard the legitimate rights and interests of elderly consumers.

Three is to increase publicity efforts, so that the elderly to form a sense of rights. Liang Liuqing introduced in 2015, Nanning food and drug administration departments produced 100 thousand free brochures, publicity and how to understand and correct the purchase of health food, has achieved good results.

Tan Chongju, elderly people in the purchase of health products, should pay attention to see the product origin, nutrient content, shelf life, storage information, which is product quality is the necessary basis for judgment; as much as possible from authoritative sources understanding the purchase considerations for different kinds of health food; alert in the form of health lectures, invited tourism marketing of health food

Editor: Xiao Shen

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