Eighth metal standard digital marketing festival will be held on April 2017, 28, 2009, MaryKay media affairs manager Wu Yonggang will serve as the judges of the contest. He said that if companies want to be invincible in the competition, it is necessary to dig deep into the new media, so as to develop targeted marketing communication strategy.

It is reported that the golden mouse digital marketing competition was founded in 2009, has been successfully held 7 sessions, has received widespread support from the digital agency, advertisers and media and participation, rapid development and profound changes witnessed in the digital marketing industry.

Wu Yonggang said that the development of mobile Internet in the mature stage, the evolution and evolution of marketing tools and also emerge in an endless stream network platform, open and inclusive, to the growth and development of the new mobile media platform and soil information circulation becomes fast and transparent. Therefore, if the enterprise wants to be invincible in the competition, it is necessary to dig the new media communication in depth, so as to develop the targeted marketing communication strategy.

In the new media era, WeChat, micro-blog, the forum as a representative of the rapid development of a series of platforms, so that the concept of the media from the increasingly popular, each account is an independent voice. The masses can get a variety of voices, each person can independently obtain the information needed to make judgments on things.

Wu Yonggang believes that in 2017 ushered in a turning point in the new media, from quantitative change to qualitative change, so all embracing multi media, is the core of the future brand marketing. This year from the media platform development is the key content of optimization, with the steady development from the media, since the majority of media articles in the pursuit of hot spots should also try to avoid homogenization of serious phenomenon, makes the content more three-dimensional, more in line with the characteristics of self media marketing. Since the media advocated "I media" concept will gradually, it makes people more access to the "original" information, it reflects the concept of equality, and the background of the current social life is becoming more and more diversified since the development of the media has become an inevitable trend.

According to reports, in 2016, Mary Kay Inc with the new media for various attempts: April 2016 United fashion brand released Nigeria female cultural cross-border works show, with high impact KOL fashion street shoot, promote cross-border works in social media heat; in May of the same year, Shanghai Song Qingling foundation - MaryKay Thanksgiving charity fund launched "relief of cleft lip and palate girl" smile hundred plan activities through the WeChat public number in the form of promotion and publicity, to complete the "combination of mobile Internet plus public interest"; 2016 is moving live "the first year", is also a webcast of the outbreak, the new trend of mobile broadcast in September MaryKay, live broadcast of the new MaryKay customers reflect the administrative center of the ceremony, with the closest and most intuitive way to show the ceremony Process.