2016-11-07 15:52
Huang Jingxuan: adhere to the source of direct marketing, ecological direct + landing
Direct reporting network Beijing in November 7th (direct network) with the rapid economic development, more and more industry mutual integration, mutual promotion. Therefore, the "+" this symbol is applied more and more in all walks of life, "Internet plus", "real estate +"...... Of course, can not be less direct +". "Direct +", so many of our lives are closely related to the industry through the "direct" way into millions of households, changing people's lives.
As a new member of the direct selling industry, Tianjin also proposed Zhuyuan conform to the trend of "ecological marketing +" concept, "direct +" into the source of the future development of the strategic system of casting.
Don't forget the beginning of the heart, for dealers to build a reliable platform
From 1990 AVON into China, in recent years, the direct selling market prosperity, China's direct selling business has been gone for more than and 20 years, including achievements, there are twists and turns. Development of China's direct selling in twists and turns, in the moment to usher in the best development opportunities, many direct selling companies through different ways to make their own results of rapid expansion. In most direct selling people are paying attention to the performance of the time, direct marketing seems no longer as the original that pure, when the sharing and love gradually being buried, don't forget the beginning of the heart, has become the direct marketing community part of the common mission of people of insight.
Tianjin cast vice chairman and President Huang Jingxuan is one of the representatives. Experience of Amway, Metro and other direct marketing enterprises, from the grassroots to the dealer team leader to enterprise development of the president, he China direct very clear-sighted.
"The quick thought gradually filled the entire industry, some people only short-term profit, the direct market gradually chaos, direct marketing is no longer pure."
The idea of Huang Jingxuan, with the cast agree without prior without previous consultation group chairman Xu Deyu thought sources. In Zhuyuan October 29th held the 2016 autumn conference award, Xu Deyu in his speech said: the origin of the essence of casting source will always stick to return industry, learning, practice, accumulation, reform as the core of enterprise development, to allow the market to regulate, steady and sustainable development. In the future, as the source will continue to improve their own development, to provide quality products for consumers, provide the most competitive platform for business partners, as China big health industry development, improve the quality of people's life, promote social harmony and contribute their strength.
Huang Jingxuan believes that this mentality in the transformation of traditional enterprises in direct selling is rare, this proved not to take a quick casting source exit, but hope to do a similar to Yu Yafang, Amway, MaryKay and so on long-term stability of hundred enterprises.
But it's not enough just to have that mentality. "A car, from the wheels, brakes, oil, circuit, steering wheel to the driver, any link can not be a problem, in order to run from the beginning to the end! Similarly, the development of direct selling enterprises is also true. Only to achieve all aspects of the perfect, in order to give the dealer a strong, safe and reliable platform." This is the source of the cast to explore the "ecological direct sales +" the important reason.
From the improvement of products to strengthen the ecological direct marketing"
Despite the acquisition of innovative material, but according to the idea of Huang Jingxuan, "ecological direct +" is still the main axis of direct sales, the source has always insisted on the product in the first place. In fact, as early as before the start of direct sales, has been cast in building a sound source product line, especially with the latest national standard of the third generation of functional health products in food and health products blue cap.
At present, the cast source declared more than and 30 blue cap in the national Ministry of health, health coverage of the 27 function, the leading industry for more than 3 years. It is understood that so far has been approved by the end of more than and 20, to the end of this year, the batch will be more. In addition, the source of cast over the years adhere to independent innovation, independent research and development, nearly 70 products on the market, the product involves many areas of life health nutrition health care series, a series of beauty care, personal care, cleaning and health technology Home Furnishing series series, and products with independent intellectual property patents.
On the other hand, to ensure the quality of products, with 100 thousand production purification workshop cast source health food production base officially put into use, the base adopts a series of higher than the national GMP and ISO9001 international quality management system standard construction, formed a set of hard capsule, soft capsule, tablet, powder of four formulations in one production line a comprehensive, large-scale, high capacity modern production system.
Huang Jingxuan said that the reason why the casting of the product so much effort, first, in order to regulate the operation, the two is for the cast of the source to become a century of enterprises to lay a solid foundation for the product. "But we are very clear, the enterprise has a direct selling license, with a very good product is far from enough, we are in the product, the idea is also very clear."
Huang Jingxuan believes that in the consumer attribute, if the products do "Wumart, cheap, safe and effective" these four words, can let a person produce non external power, non brainwashing and non import opportunities and sustained and stable, long-term consumer behavior. "If the dealer after leaving the direct selling enterprises, still use your product, then this enterprise will win."
However, there is a good consumer attribute can only prove that there is a good basis for consumption, does not represent a good product will certainly be able to become a good product. "Direct selling enterprises is the product into a commodity platform, good products into good goods, is the need to promote the need for people to promote the."
This is not only to achieve product differentiation, serialization, and life, but also to experience marketing, in order to win the market. Because experience marketing is a quick way to change the product is a means of breaking the ice, is conducive to the dealer is conducive to the enterprise, so that the dealer is easy to make enterprises. So, everything is starting from the market, respect for the dealer, of course, we are not the bottom line of respect, we have their own principles, we have their own principles, but also to maximize the respect for the market. We are very clear in this regard, as long as they do not meet the requirements of our products, we will put them down Pass."
Obviously, whether it is to improve the market infrastructure construction, innovative material collection, product line, casting the source of "ecological marketing + strategy has been the overall planning of multi latitude, but also they are in accordance with the existing planning step by step forward. As Huang Jingxuan said: "every one of our cast source partners are worthy of their own choice and pride, for the cause of the cast and cheer! As the source of hope and we gather up the strength of the! Carry forward the spirit of the spirit, and work together! To create the future, together with success!" 3
Editor: Xiao Shen
|