CNDSN network August 3 hearing] (China News) duration of Amway (China) opened the 20th anniversary of, Amway Greater China President Yan Zhirong, August 2, here said, direct marketing is the core competitiveness of Amway, Amway will not give up this direct mode.

Yan Zhirong is held in Guangzhou on the day of the press conference to make the above statement. Amway into China 20 years, performance all the way up to tens of billions of dollars. But on the one hand, the social status of the direct selling industry in the domestic long-term there is a big controversy, on the other hand, the rapid development of e-commerce, once let a lot of people think that will subvert Amway's original direct sales model.

In this regard, Yan Zhirong said that Amway has been looking for direct and Internet bite gear. Mobile social electricity suppliers, Amway is the integration of traditional advantages, the effective use of mobile electricity suppliers and social media, the development of the Amway version of the Internet + mode.

On the day of the press conference, Amway released its 2025 strategy, announced the next ten years, the strategic goal is to achieve the number of successful entrepreneurs on the Amway platform. In order to achieve this goal, Amway will fully implement the digital strategy, experience strategy and young strategy, aimed at the direct selling system plug in the wings of mobile social electricity suppliers, to create a platform for marketing staff to create O2O, and to provide the full range of business support services".

Yan Zhirong believes that Amway has a natural Internet gene, as long as the Internet appears before, Amway will rely on its direct sales model, the establishment of a huge Internet system". Current, Amway is to make use of micro channel, micro blog, mobile social networking platform, line of human networking moved online, through online and offline exchange of complementary, quickly enhance interpersonal network expansion and efficiency of communication.

Amway Greater China vice president of Greater China market, Amway's mobile social business model has its own advantages, it retains the direct sales staff doubled, word of mouth spread, consumption and sales integration, and other core competencies, and with mobile social platform to enlarge and strengthen these advantages, through mobile electricity suppliers and offline distribution to improve marketing efficiency, is very ideal Amway Internet + path. 3

(original title: Amway ZILONG: will not give up direct mode)

Editor: small Shen