【直报网5月20日讯】（理想集团）2015年5月16日，在广州白云国际会议中心，隆重举行了“有理想•有成果——广州理想创业启动盛典”。理想科技集团副董事长焦少良发表了题为《理想的担当》的主题演讲，精彩的演讲让全场沸腾，现场掌声不断。

CNDSN may 20 news (ideal) on 16 may 2015, in Guangzhou Baiyun International Conference Center, held a grand "- the ideal result -- Guangzhou entrepreneurial ideal launch ceremony". Ideal technology group vice chairman Jiao Shaoliang published entitled "the ideal play" topic, wonderful speech to the audience boiling and applause at the scene.

全文如下：

The full text is as follows:

尊敬的焦董事长、刘仲华教授、禹路总裁、亲爱的理想家人们、媒体朋友们：

Dear Chairman, Professor Liu Zhonghua, Jiao Yu Lu president, dear friends, the ideal family media:

大家好！

Everybody is good!

非常感谢各位嘉宾、家人们，为了同一个理想、同一个使命、同一份担当，不辞辛劳，不远千里相聚在羊城广州，相会在今天璀璨的理想创业启动盛典。天时羊年，是国家新常态下的时代节点；地利羊城，是中国直销的发祥地；人和骄阳，是全民创业的火热激情。天时、地利、人和，正所谓“三阳开泰，日新惟良”，无不预示着理想事业红红火火，壮丽起航。

Thank you very much for your guests and family members, to a same ideal, with a mission, with a bear, hardworking, travel long distances to meet in Guangzhou Guangzhou, meeting in today bright ideal entrepreneurial start ceremony. Days in the year of the sheep, is under the new national normal time node; geographical Yangcheng, direct selling in China the birthplace of; and the sun is the fiery passion people business. Day, geography, and is the so-called "Sanyang Kai Tai, however good", all without exception is adumbrative the ideal business booming, the magnificent sail.

古语：谋事在人，成事在天。即使天时地利，也需事在人为。“顺境逆境看襟度，大事难事看担当”，担当是一种高尚的道德品质，一种崇高的精神境界，一种催人奋进的力量，一种不辱使命的气概。人生的价值在于担当，在于奉献，懂得了责任，就学会了担当，只有敢于担当，人生才有分量。为政者明贤德，为兵将要忠义勇，为母慈祥、为子孝顺、为兄和睦，担当已经成为每个人安身立命的根本所在。

The old saying: Moushizairen Chengshizaitian. Even if the day, also need to Human effort is the decisive factor. "Good times of adversity see Lapel degree, big and difficult to see the play", play is a noble moral quality, a lofty realm of spirit, a kind of inspiring force, a mission of spirit. Life value lies in the play, is the dedication, know the responsibility, learn to play, only dare to play, life only component. Politicians Ming Xiande, soldiers will be to Yong of loyalty, for the mother kindly, for Zi Xiaoshun, brother is harmonious, play has become the essence of each person to settle down.

世间，有一种担当，叫上有老下有小；还有一种责任，叫上有老下有小；更有一种幸福，也叫上有老下有小！家是每个人的避风港，是心灵的归属地。每个人都担当着通过自我发展，改变父母、孩子、家庭甚至整个家族的命运，让自己的“避风港”更坚固、温馨、美满。人生须受担当的苦处，方能享尽成果的喜悦。

In this world, there is a play, called under the old and small, have a responsibility, called under the old and small, more a kind of happiness, also called under the old and small. Home is each person's safe haven, is the home of the mind. Everyone has played an through self development, parents, children and families, and even the entire family of fate, let their "safe haven" more strong, warm and happy. Life is subject to bear hardship, can enjoy the joy of achievement.

担当是一种态度，一种行动，正如今天来到这里的每一位嘉宾，都是因为担当。个人担当成长、团队担当共赢、媒体担当传播、企业担当发展，担当无时不在，无处不在。有担当才有责任，有责任才有动力。担当还需要有健康的身心、坚定的理想信念、丰富的学识和创业的激情。“精、气、神“是创业的内动力，更是成功的软实力。基于此，理想提出了“家庭、部队、学校”的企业文化，成立工会，给每一位理想人家庭般的温馨呵护；成立集团党委，引领理想人成为能打硬仗、能打胜仗的坚强团队；成立理想大学，通过专业对路的培训，让每一位理想人学有所用，突破成长。做到了对理想家人负责、对市场负责、对社会负责。

Take a kind of attitude, a kind of action, as today came here every guest, are due to play. Personal growth, the team play a win-win situation, the media play the spread, the enterprise to play the development, take no time everywhere. Have to bear the responsibility, there is the responsibility to have the power. Also need to play a healthy physical and mental, firm ideals and beliefs, a wealth of knowledge and passion for entrepreneurship. "Essence, gas, God" is the inner power of the venture, but also the soft power of success. Based on this, ideal presents the "family, troops, schools" corporate culture, formed a union, to every ideal family like warm caress; established group of the party, leading ideal people become able to fight a hard battle, strong team to victory; the ideal university was founded, through a special industry to satisfy the need of training, let every ideal people use breakthrough growth. To achieve the ideal family, responsible for the market, the community is responsible for.

在经济新常态下，大众创业、全民创新、互联网+等举措，正在给中国带来切实的改变与机遇。在非常时期尽非常之责，用超常之功作非凡之为。理想作为中国西部第一家直销企业，自进入直销那一天起，就以“振兴中国茶产业”为使命，这不仅仅只是一句嘹亮的口号，更是每一个理想人沉甸甸的责任和担当。

Under the new economic norm, public entrepreneurship, innovation and the people, Internet + initiatives, is to the Chinese bring real change and opportunity. In the very period of the very responsibility, with the extraordinary power for the extraordinary. Ideal as Western China's first direct selling enterprises, since the beginning of the direct sales that day, to "revitalize the tea industry in China" for the mission. This is not just words loud slogans is every ideal person sink the heavy responsibility and play.

一个民族的兴盛，必定是从文化的繁荣开始。茶作为中国传统文化的瑰宝，根在中国，却兴盛于国外。尤其是中国茶叶品牌的缺失，始终是国人之痛。正是带着“振兴中国茶产业“这一份使命和责任，龙润和理想义无反顾地进军茶产业，提出了“用青春做抵押，打造中国茶产业！”用我们这一代人最宝贵的青春年华担当起一个产业、一个品牌的崛起和兴盛。无论是中国茶产业巨大的商业前景、高度的文化价值、深厚的民族情感，还是生态文明建设、茶农脱贫、维稳等，都值得放手一搏，尽心尽力。在打造中国茶品牌这条道路上，我们从未迟疑过、胆怯过，我们始终坚信：中国人也能做世界一流的事情，打造世界一流的品牌。这就是一片茶叶的理想，一片茶叶的力量，一个直销企业的担当！

The prosperity of a nation must be the beginning of the prosperity of the culture. Tea as the gem of Chinese traditional culture, roots in China, but flourished abroad. In particular, the lack of tea brands, always the country's pain. It is with "revitalize the tea industry in China" this is a mission and responsibility, longrun and ideal hesitate to enter the tea industry proposed "youth do mortgage, to build China's tea industry." With the most valuable youth of our generation as the industry, the rise and rise of a brand. Whether it is Chinese tea industry has a huge business prospects, the height of cultural value, profound national sentiment or the construction of ecological civilization, farmers out of poverty, dimensional stability, etc., are worth the gamble and dedication. In the Chinese tea brand the road to build on, we never hesitate, timid, we have always firmly believe that: Chinese people can do the world first-class things, to create world-class brand. This is the ideal of a piece of tea, the power of a tea, a direct business to play!

因为，我们背后有200多万勤勤恳恳、淳朴厚道的茶农，我们前面有成千上万的敢于担当、勇于担当、乐于担当、擅于担当的理想家人们。我们已经把茶写进了全国政协提案、做进了北京奥运会、上海世博会、做成了”G20”峰会、金砖五国峰会国宾礼品，打造了中国茶第一家上市公司。还把茶营销到美国、俄罗斯、新加坡、马来西亚、印度、非洲马里等20多个国家和地区，把中国茶打造成一张芳香世界的中国名片。

Because behind us there are more than 200 million diligent, honest and kind-hearted farmers, in front of us have thousands of dare to play, the courage to play, are happy to play, adept at play the ideal family. We have tea to write into the proposals of the CPPCC National Committee, in the Beijing Olympic Games, Shanghai World Expo, made the G20 summit, the BRIC summit of five Ambassador gifts, to create a Chinese tea as the first listed company. The tea marketing to the United States, Russia, Singapore, Malaysia, India, Mali, Africa and other more than 20 countries and regions, to create a Chinese tea a fragrant world China's business card.

The competition of the world tea industry is the competition of science and technology.. In order to meet the diversified, modern consumer life, basic necessities of life convenient, health needs. Ideal continuous technological innovation, breaking the tea is just drink the extensive form, let the tea leaves from purely agricultural and sideline products promoted to modern bio technology products, improve utilization rate and the added value of tea. Developed the tea food, tea, health care products, daily necessities of tea, tea and cleaning products, such as patent and health products, unique in the "brush in the morning tea, afternoon drinking tea, asleep in the evening tea; face smeared with tea, wearing a tea, at the foot of the bubble tea," tea way of life, leading the consumption of tea, convenient consumption, fashion trend of consumption.

担当不仅为今天负责，更要为历史和未来负责。在如今大力倡导绿色经济的社会背景下，提高资源综合利用，发展循环经济是每个企业家对信念的坚守，更是一个企业不负时代的担当。理想提出了“双健康“理念——种茶，是维护地球的健康；喝茶，是维护人类身心的健康。在理想强大的市场带动下，把生态茶产业建设与荒山造林紧密结合起来。积极推广有机生态茶园建设，科学栽培和管理茶园，既保护了生态，又增加了农民收入，提高土地产出率，大大提高了边疆少数民族同胞的收益。这就是理想振兴中国茶产业的决心所在、动力所在、担当所在。

Not only for today, but also to be responsible for the history and the future. In now advocate the social background of the green economy, improve the comprehensive utilization of resources, development of circular economy is every entrepreneur stick to the belief of, is an enterprise does not take time to play. The ideal of double health, the idea of tea, is to preserve the health of the earth, tea, is to maintain the health of human health. Driven by a strong market in the ideal, the ecological tea industry construction and afforestation together. Actively promote the ecological organic tea garden construction, scientific cultivation and management of tea, both to protect the ecology, and increase the income of farmers, improve the land productivity, greatly improving the income of frontier minority compatriots. This is the ideal revitalization of the Chinese tea industry determination, power, where to play.

播种理想，收获成果，理想正式将3月12日定为“理想种树日”，倡导每年每人种下一棵树，让“理想树”扎根中国，扎根世界，让绿色、健康惠及全球。

Sowing, harvest, ideal will be officially March 12 as the "ideal planting trees day", advocating a year each kind of a tree, let "ideal" tree rooted in China, take root in the world, let green and healthy to benefit the world.

做一个担当的企业和个人，就应心怀天下，心系国家。2015年，是理想“新五年计划”开局之年，是理想架构年，是理想大发展年。聚焦在生物资源、聚焦在理想直销上，将“以分公司服务大江南北，让理想茶院飘香神州大地“，“产品健康化、资源全国化、品牌世界化”为总目标，推进企业“创新发展、跨越发展、生态发展、系统发展”，为实现个人成功、家庭幸福、社会文明、世界和平的“中国理想•中国梦”，全力以赴。

Do a play of the enterprises and individuals, we should cherish the world, the heart of the country. 2015, is the ideal new five year plan, the year of the start, is the ideal architecture, the ideal year of development. Focusing in biological resources, focusing in the ideal direct, "to the company and the great river north and south, let ideal tea fragrance of the Divine Land", "health products, resources of the country, the brand in the world" as the target, promote enterprises "innovation and development, leapfrog development, ecological development, system development", in order to achieve personal success and family happiness and social civilization and world peace "Chinese ideal - China dream, go all out.

凝聚理想信念价值，构筑担当精神基石。让我们共同努力，用担当创造美好的明天。

Gather the ideal and faith value, construct the spirit cornerstone. Let us work together to create a better tomorrow.

责任编辑：小申

Editor: Little Shen