Chu Xiaoqin, deputy of the National People's Congress: it is recommended to carry out real name certification for live broadcast products
[Beijing Direct News Network June 19] (Xinan Evening News)"Affected by the epidemic this year, there was a large number of unsalable selenium tea in Shitai, which was supposed to be promoted and solved during the Spring Festival. We carried out the" live broadcast by the county head of war and epidemic assisted agriculture "activity in our local area. Through the live broadcast activity, more than 50000 orders were sold, and the sales exceeded 5 million yuan." Chu Xiaoqin, deputy to the National People's Congress, said that short video and live delivery are the current popular economic phenomenon and consumption mode. Relevant departments should do a good job in management to ensure the rights and interests of consumers, and also better build consumer confidence in the platform.
In recent years, with the continuous development of Internet consumption, the new mode of short video marketing and live broadcasting economy is born. With the in-depth understanding of short video marketing and live delivery mode, Chu Xiaoqin feels that the regulatory mechanism and service of relevant short video and live platform are not perfect, such as many false advertisements and "three no" products, and there are also problems such as consumer complaints and rights protection difficulties. To this end, Chu Xiaoqin put forward suggestions on strengthening the training and supervision of short video and live delivery.
"In addition to professional anchors and teams, most businesses or individuals are still in the exploratory stage of short video delivery and live video delivery." Chu suggested that governments at all levels cooperate with relevant platforms to carry out some training to clarify the requirements and taboos of short video and live delivery. In addition, she also proposed to introduce relevant legal provisions on short video and live broadcast sales, requiring that products sold by short video and online live broadcast must have relevant product qualification certificates and product sales qualifications, so as to protect the basic rights and interests of consumers.
In order to protect the rights and interests of consumers, Chu Xiaoqin suggested that all platforms should carry out real name certification. For the short video or live broadcast with goods, the platform must do a good job in the corresponding audit, including the audit and supervision of individual and product certificates. Only after all the audits are passed can the platform be qualified to sell goods. At the same time, the short video or live video sales platform must do a good job in the audit and supervision. All commodity transactions should follow a formal trading platform, and use the platform to audit and supervise products, so as to protect the rights and interests of consumers.