[news] May 22nd reporting network in Beijing (MaryKay) recently by the Chinese Business Advertising Association, Communication University of China and IAI CCTV international advertising sponsored by 2017IAI International Creative Festival and the Seventeenth International Advertising Awards ceremony held in Beijing. IAI International Creative Festival is Chinese brand marketing in the field of high-end annual festival, with "classic marketing, the future" as the theme, inviting business and marketing industry, advertising industry, media, and other experts in the field of the international community to attend, as well as several well-known domestic media explanation and trend analysis, event Qunying, scene grand.

IAI creative marketing forum is an innovative and professional brand display platform in IAI, which focuses on the present and future enterprises with brand competitiveness. Forum to "enjoy, the realm" for the purpose of all-round and multi angle show enterprise brand charm and marketing planning, so that all participating brands on behalf of the industry issued 2017 brand marketing strongest voice.

MaryKay media manager Wu Yonggang as the judges, and send out the message: brand marketing to complete soul communication with consumers, good content, popular word of mouth, in order to create a classic marketing, marketing in the era of the classic only carrier of the myriads of changes, the content of infinite inheritance. Catching up with the trend of the media, do not forget the "classic" in order to market the future.

Review in 2016, MaryKay has carried on many conformity dissemination with the new media. April United fashion brand released Nigeria female cultural cross-border works show, with high impact KOL fashion street shoot, enhance the MaryKay in social media heat; in May, the Shanghai Song Qingling foundation - MaryKay Thanksgiving charity fund launched the "relief cleft girls" smile hundred plan activities through the WeChat public the form of promotion and publicity, to complete the "combination of mobile Internet plus public interest"; 2016 is the network broadcast of the outbreak, to adapt to the new trend, the mobile terminal broadcast live on September, MaryKay new administrative center launch ceremony, with the closest and most intuitive way to show the process of the ceremony.

The development of mobile Internet in the mature stage, the flow of information becomes fast and transparent, the evolution and evolution of marketing tools and also emerge in an endless stream in the marketing carrier, the myriads of changes Shidao, brand marketing and consumers need to complete more in-depth communication, the classic has specific influence, adhere to the content in advance, good content to create a classic marketing. In general, the mobile Internet era has arrived, although the traditional information industry operation mode is broken, the new operation mode is formed, and the classic content is still indispensable, not to forget the classic marketing future.