[news] May 22nd Beijing reporting network (direct digital era) past beauty brand AVON (AVON) sales, by the AVON lady and her hand in the catalogue, but Taiwan AVON business director Chen Guanya believes that in the era of change, also should have the new mode of direct selling. Therefore, Taiwan AVON since March this year officially launched brand action manager, using AVON's official website to replace the traditional paper-based directory for the business core, and strengthen the role of community.

From AVON miss into action Brand Manager

The Internet trend let the traditional direct business model is facing pressure, Chen Guanya bluntly, the electricity supplier for the trend, they have been struggling and continued in the thinking of the transition, and she explained that the introduction of brand operations manager, specifically, is to let Miss AVON in AVON's official website mall after login for an account, series AVON and the virtual path.

For example, miss AVON on the official website login account, website page remains almost the same, only one more in the name of miss AVON: "Welcome Moumou store", and miss AVON to do, is to turn the page links by LINE or Facebook products, such as fax, community tools live in various ways to share with customers. And if the customer orders from this link, the performance will be included in the account of miss AVON.

Chen Guanya said that thousands of stores side design, is a similar concept of super stores, from the official website page, commodity prices and overall marketing promotion, until the cash flow and logistics, are unified by AVON for AVON, but can still miss branding and personal performance.

Strengthen social group, locking young generation

In addition, good social tools for a new generation of young people, familiar with the use of more close and, coupled with the low threshold of entrepreneurship packaging, Chen Guanya believe that the new model that can attract more young blood for them. And in the absence of publicity, in addition to the whole of Taiwan, there are about 18000 AVON miss into brand action manager, she said that over the past two months, about 100 new managers have joined.

In addition to this change in the system side to make adjustments, AVON also in education and training courses have made relatively big changes. Chen Guanya said that the previous education and training are mainly product training, focus on goods, but now they pay more attention to the business community, which is why they decided to open AVON bestie, for internal and external experts in teaching, including community management, brand management, live teaching etc..