[news] May 5th reporting network in Beijing (Beijing) recently, the eighth gold mouse - International Digital Marketing festival held in Beijing, the prize from the point of view of technical innovation and dissemination of creative, media mix, marketing effect, recognition of digital marketing made outstanding contributions to the development of the industry pioneer. MaryKay (China) cosmetics Limited company (hereinafter referred to as "MaryKay") with the new building new public welfare activities and MaryKay innovative creative live events, won the "most innovative brand of digital marketing".

In 2016, MaryKay to two fashion brands, Shanghai fashion week issued by Nepal to cross-border cross-border female cultural works, Yunnan Yi embroidery and Nepal cashmere fabric two traditional handicrafts, to raise money for the United Nations Development Programme in Nepal hit women Small and micro businesses project.

In May of the same year, MaryKay special sale "lipstick lipstick smile charity" and "Kiss Lip", raise money for millions of poor areas suffering from cleft lip and palate repair surgery and provide free girls put other MaryKay gratitude project the care of vulnerable groups under the banner of the public welfare fund.

2016 is the first year of live broadcast platform for the use of the brand, in the stage of exploration, as both an innovation and technology companies, MaryKay will launch the line with a combination of live, with the mobile internet broadcast platform in the folk heat, using KOL in the opening ceremony live. In September 8th, MaryKay in the new administrative building was opened as an opportunity to enable the groundbreaking live form show MaryKay diversified and charming brand image to the public, let MaryKay sales team and loyal consumers can feel the atmosphere of the scene of the ceremony activity, at the same time close to visit the new building interior cultural details. Maximum number of live online up to 21164 people, a total of about 42100 people watched. A short time to absorb 20 thousand + fans, to meet the needs of the sales force and consumers anytime, anywhere to watch. It is worth mentioning that live before and after MaryKay diffusion preheating and events by means of social media platform, grassroots large, get the exposure of 5 million 810 thousand, so that enterprises can really become a big event for all employees and sales team of the event, enhance the brand reputation.

How to through the new media platform for large group sales team more cohesive, a sense of belonging, MaryKay has been thinking about the problem, the use of broadcast platform to open up more ideas for the enterprise, has become one of the enterprises to eat crab in the direct selling industry, for the industry to use broadcast platform brings infinite inspiration.