[direct reporting network Beijing on November 24th news] (Guangming November 18, 2016 eighth) Award Forum and international awards Jinding creative communication in Beijing staged a grand theatre. Grand prize positioning technology change communication, is committed to explore and recognize the use of innovative thinking, innovative strategies, innovative means and innovative technology to effectively create a classic case of marketing communication effects. At the awards ceremony in MaryKay with "smile" kiss free relief cleft girls project, won the award for public welfare award Jinding communication.

MaryKay has always uphold the spirit of gratitude and joy, the actual demand always pay close attention to vulnerable groups, life affect the way of life for the recipients to take care of, is committed to the people and the community to create greater value. In the public 3 times, MaryKay through the "Internet plus" embedding, let the "smile kiss" with public action "public participation" and "to create" a new journey, this award is well deserved.

To support more free repair surgery to solve the infants with cleft palate in poor areas in MaryKay during the "special Thanksgiving Day", launched the "smile kiss", with the Tencent WeChat platform for sale through the strong resources, lipstick raising mode, so the social and interactive way, gradually occurred in the role of users in daily life, more and more people through the social networking platform to share and help public forwarding. In order to expand the influence of the activities of the public, MaryKay music entertainment special joint "star Go fashion" column, invited Qiao Renliang, Su Yunying, Huang cancan recorded public videos and posters, in the column provided "everyone is a philanthropist" album, launched on cleft lip and palate girls advocate to the public, to spread love to the community through the star effect. Public video not only reproduced in each big video media, and also widely spread in social media, realize high exposure, high coverage, high impact. The charity event raised a total of more than 1 million 750 thousand yuan, won the attention of millions of people over the.

MaryKay "smile" kiss of charity to get a wider space in the Internet driven to spread love, each interaction in the WeChat circle of friends and through the crowd, love in the chain snowball doubled, to maximize the leverage effect of commonweal, and the use of new media also accelerated the spread of the public welfare projects, will magnify the sound.