[news] October 26th reporting network in Beijing (Sohu community) in the European market, a hundred years the myth of family enterprise is being written in Vorwerk group. In the annual performance rankings in 2015 the global direct selling enterprises, Vorwerk still ranked in the world, there are more than 10000 direct selling companies struggling to catch up behind the. However, according to Vorwerk last year's earnings statistics, the group's annual sales of more than 3 billion 500 million euros, direct sales of more than 600 thousand, in more than and 60 countries and regions around the world market. Regardless of the performance of the market and the size of the enterprise, Vorwerk has maintained an insurmountable comprehensive competitive strength.

As a company in 1994 to enter China's direct selling enterprises, Vorwerk rooted in Shanghai, has become a Vorwerk home appliance manufacturing (Shanghai) Co., ltd.. Over the past 20 years, the consumption experience of Vorwerk shows that the German company's rigorous and low-key, one hundred years of pride and pride of the family business to customer demand as the guide, the coexistence of humility. In China gradually developed into a large enterprise with nearly two thousand employees, the 22 provinces in the country to set up a branch, business in more than and 70 cities.

Vorwerk (China) company's household appliances, cosmetics, carpets, water purification machines, finance and other major business covers eight areas of different products, household electrical appliances cleaning systems and cosmetics as the core of the business. Vorwerk vacuum cleaner products in the world in 2015 has created more than 1 billion euros in sales, cosmetics business scale has reached 457 million euros, remarkable achievements staggering in the field of direct marketing, especially in Asia China market contribution is obvious to people.

This also reinforces the Vorwerk direct sales model in China in the end the development of determination. In September 20, 2015, Vorwerk home appliances manufacturing (Shanghai) Co., Ltd. Ji'nan branch reload opening, as Vorwerk Lu region senior backbone enterprises, Ji'nan branch will play an increasingly important role of the market in North China, also marks the launch of Vorwerk Chinese straight pin layout new strategic layout. The same year, Vorwerk group has in Chengdu, Changchun etc. China across the mainland branch Hwan new upgrade, Vorwerk Chinese rooted in the market more than 20 years, to inject new vitality Tonglian southwest, northeast and North China and other large area business context.

Vorwerk can serve Chinese consumers twenty years as one day, and its excellent corporate values and business philosophy are inseparable. "Outstanding quality and innovative ability", "pay attention to the long-term interests of the concept and action" is one hundred years of Vorwerk's "success rule". In the field of direct selling in China, Vorwerk is creating a demanding user experience marketing model. Vorwerk requires customers to conduct on-site product demonstration, service directly to the home. Customers can make an appointment through the phone company, you can find the nearest product demonstration, on the company's website direct booking, usually within three working days to the customer home visits, product demonstration, so that consumers can directly experience the performance and effectiveness of the product, product selection and more rational true, with professional function and outstanding quality to conquer user.

At present, Vorwerk in the China sales of products is mainly vacuum cleaner, air purifier, beauty products and multifunctional food cooking machine etc. Home Furnishing products, Vorwerk also for family needs, carrying multiple products to launch a free demonstration, probation service, by Chinese family consumers love and trust. 3