[direct reporting network Beijing October 10th news] (twenty-first Century economic report) recently, AVON's withdrawal from China news spread again. It is said that as a result of the loss, AVON in China to try to sell the whole, and in the hope of negotiations with private Holdings Company to be acquired, but so far no pick. Financial results, AVON group has 18 consecutive months of losses, as of June 30, 2016, AVON Revenue $1 billion 434 million 300 thousand, down 8.3%.

In 1990, AVON settled in Chinese, 1997 AVON China direct sales reached 350 thousand, turnover of 1 billion yuan. However, after the 4 marketing channels change, especially after the bribery door, in the retail store and direct sales model between the swing between the further accelerated the decline in AVON's performance. Now 130 years old AVON in the eyes of the world seems to have been an old man.

For repeatedly "exit" rumors, September 23rd, AVON Chinese officially responded with confidence for the future development; in September 28th, AVON WeChat announced in public, the official website of AVON now have a new upgrade, product classification more clear, page design is also more simple and clean. The industry believes that these dynamic transfer of the same information, the company is interested in the re operation of the Chinese market.

Although AVON China expressed confidence for the future development, but after 4 times of change of marketing channels, especially through bribery, not to further accelerate the decline in performance in the swing between retail stores and direct sales model. Now 130 years old AVON in the eyes of the world seems to be an old man.

According to the twenty-first Century economic report reporter survey, AVON in Beijing, a number of stores have disappeared, the current retained only 5, and most of the five rings. AVON's official website, as of September 29, 2016, AVON stores in China, only 634. In addition, coupled with the cosmetics franchise stores, AVON is currently a total of more than 1 thousand service outlets in the country. Prior to media reports, AVON China stores up to more than 1.

Dealers said to the twenty-first Century economic report reporter, AVON stores have disappeared, like other industries, is the sharp rise in the impact of electricity providers, store rent, artificial, and direct impact of the store. But dealers are still firmly in the AVON after the pains of change, will glow. "AVON can exist for 130 years, indicating its vitality is still strong. And R & D, production capacity is no problem, mainly to see how to carry out marketing, in the past, the traditional direct sales model has not adapted to the current situation of change."

Vanishing store

"This shop has been closed, before the business has been not very good, did not see how many people to buy things." When the twenty-first Century economic report reporter according to the map in Beijing Hutong, Xidan Jun's Godson AVON counters and other sales outlets visited, nearby residents told reporters.

Half a month, twenty-first Century economic report reporter inquired that AVON stores contact according to the map, there are more than 2/3 call, during the field visits, found that many stores have "disappeared", and many are because business is not good".

Coincidentally, in addition to outside of Beijing City, other AVON stores are gradually disappearing. Earlier media reports said that in 2003, AVON has a maximum number of retail stores in China, there are more than 10 thousand, at this time, AVON's sales reached 2 billion 400 million yuan in china. And now, AVON in the country has only more than 1 thousand AVON stores and cosmetics franchise stores.

In the store, AVON's official website shows, the store is divided into five regions in China, the current AVON stores in China is 634, among them, the Southern District of Guangdong Province, most stores, a total of 64, more than 30 companies in Yunnan, Jiangsu, Hebei, Henan, Gansu, 51, 42 respectively. 41, 33, 30, and AVON store in Beijing is only 5.

In this regard, a Beijing AVON dealer for many years engaged in agency Zhang (a pseudonym) told reporters in twenty-first Century economic report, the current architecture, each district is still in the system, but a lot of stores to reduce this, like human aortic but less capillary.

Twenty-first Century Economic Herald reporter according to AVON dealers, AVON customer service information found in the current AVON China retail channels online and offline is divided into two parts: in Tmall, Jingdong, one store and three party shopping platform, set up brand direct official flagship store; the other is a line under the sales outlets, these outlets including AVON cosmetics shops and stores, according to the sales volume is divided into direct supply and delivery agents.