[direct network reported that Beijing May 30 news] (Mary Kay) is a year of graduation season, recently, the major direct selling enterprises have to implement the "young" strategy, an olive branch to the graduates, colleges and universities has already become numerous direct enterprises eager to promote enterprise brand and product, training users in the future and consumption of positions.

This, industry insiders said that the direct selling enterprises talent fault phenomenon is more and more obvious, the young people will become direct selling enterprises as the mainstays of the future.

Direct enterprises have to seize the opportunity of youth

Young people to join, can inject fresh blood and vitality to the enterprise, its marketing approach is also more close to a new generation of consumers. Many direct selling companies have seen through this, so have the first to implement the younger". Perfect company for several years sponsored Nankai University debate tournament, to young people learning to create more development opportunities; Lung nilfisk entered Nanjing Railway Vocational and technical college and Nanjing Information Engineering College of Vocational and technical education, carry out "the voices of campus activities, the pre emptive occupation of a younger generation of resources; last year, such as to meet the needs of business development in the Greater China region for talent, also launched a 2015 campus recruitment, recruiting interns and elite will become of Nu Skin such as the future 3 ~ 5 years the main human resources. This also means that the young talent to become a major direct selling enterprises to seize the new battlefield.

It is noteworthy that MaryKay has begun to pay attention to young employees to absorb and develop, not only in the campus recruitment, but also pay attention to what these young people bring. From 2010 the trainee program "to today officially launched" management trainee program, is in order to let the students out of the campus, can succeed in Mary Kay platform transition to elite in the workplace.

In just the end of 2016 guanpeisheng project recruitment, Mary Kay received a total of 14000 apply online, attracting talent from Fudan, Jiaotong University, Zhejiang University, SISU, Choi Tai, universities. In addition, Mary Kay also for the company has the potential of young employees launched "management reserve battalion" plan, to provide rotation, inter departmental trainers and other opportunities. Not only that, every year the total investment of MaryKay for staff training up to 6 million 220 thousand yuan.

MaryKay was rated as the most attractive employer in the eyes of College students"

Last year, MaryKay was awarded the "2015 most attractive employer Top100" award from the global talent strategy company. This is after facing the 109 of the country's top university, covering humanities, law, medicine, business more than 100 different professional 55000 student survey shows that Mary Kay's employer philosophy by the young college students, in favor of Humanities and social science students in particular. So, after 90 for the working environment and working atmosphere have what kind of requirements?

The survey found that currently 90 students more and more attention to the future employer can provide culture and working environment, more and more college students to the creative work environment, merit based culture as their career expectations. In this regard, well-known cosmetics company MaryKay China's human resources senior director Yuan Chun said: "the impact of corporate culture on employees is much greater than expected. MaryKay is trying to make every employee feel really important. As MaryKay's life priorities - faith first, family second, career third, such values can be seen everywhere in the management of our employees."

In addition, MaryKay people-oriented work purposes in the industry can be called a model, last year's concern of the "model of employee care strategy" award flowers MaryKay china. In fact, MaryKay was founded at the beginning of the promotion of "life first" principle, and actively guide the staff to balance the family and work, and the love of the staff will continue to their family members. The annual family day, employees can take the family into the company, sharing joy; family get along with professional training to encourage employees to take the other half to explore and share the happiness of family life. For the children of different age stages of staff, the company is also launched a face to the pupils of the happy summer camp, for junior high school students in the workplace, for above senior high school development workshops and other different types of care plan for growth. 3

(original title: MaryKay: "the most attractive employer" of the younger strategy)

Editor: Chen Feng

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