[straight news network Beijing April 19 hearing (Mary Kay) on April 15, Mary Kay (China) Cosmetics Co., Ltd. (hereinafter referred to as "Mary Kay") to join the independent designer's brands just for tee and accessories brand TIMI Cheng, by 2016 winter Shanghai Fashion week released the China Nepal women cross culture works. The cross-border theme for the "lost and return", in Yunnan Yi embroidery and Nepal cashmere fabrics, two of the traditional crafts of cross-border, in on the occasion of the first anniversary of the earthquake in Nepal, still struggles for survival in Nepal to the people in the disaster areas to send to bless, and to awaken people to pay attention to the lost memories and traditional culture. This is a culture of cross-border, it is a life of watch.

It is reported that this season 10 sets of cross-border apparel and accessories mix of Yi embroidery elements from @ her business plan - Mary Kay women venture fund to promote women in cultural industry development projects "benefit the female embroidery; fabric from the Nepalese women, which each a cashmere products need the calendar 11 steps, by local women, according to the heritage since the craft handmade, despite the complexity of the process, they refused to replace any link in the production of mechanical." They are very careful to tell us that this is not only to ensure that the texture of cashmere, but also to retain more employment opportunities." In Mary Kay women venture fund project responsible person Zhang Jing the lady looks, although the energy crisis to properly to post disaster reconstruction progress is slow, world-renowned Nepal weaving crafts suffered a serious setback, but Nepal women still has power to reverse the fate.

Yunnan Yi embroidery and Nepal handwork cashmere fabric cross-border source of inspiration in Yunnan, Nepal, the two women who emerged a common -- with his hands to change the life dream. 2012, by Mary Kay, China Women's development foundation and the United Nations Development Programme, CO sponsored the @ her business plan - Mary Kay women venture fund to promote women to participate in the development of cultural industry project settled in Yunnan Chuxiong a Yi village, through the provision of loans to start businesses, community development and capacity building, was on the verge of lost Yi embroidery handicraft is to own the tenacious vitality of changing the local women's life and to significantly improve their economic income and social status, 558 originally in the work of women back to the local community, the children left behind by the recovered his mother. Embroidered women entrepreneurial path for the elimination of poverty, promote gender equality and promote partnerships, such as the establishment of the United Nations sustainable development goal realization opens up a new way of thinking and Chinese enterprises through multinational cooperation achieve innovation for the goal of sustainable development. "Through this meaning 'to dreams of women, the missing reproduce' cross-border cooperation, we expect to be able to arouse the public attention to the disaster areas in Nepal, Nepal to output Chinese female entrepreneurship poverty alleviation experience, let local women's dream and crafts can also like Yi embroidery girls, see the world, eventually lost all reproduction vitality. "Zhang Jing says so.

In addition, during the period from April 15 to April 25, Mary Kay will also join hands with China Women's development foundation, United Nations Development Program Office and accessories brand TIMI Cheng, Tencent through all the raised platform, launched the "I love Ni all plan to raise", for the United Nations Development Programme Nepal women in the disaster area small and micro enterprises to raise funds, and according to the Internet to raise the amount, Mary Kay women venture fund will also additional matching funds. The UNDP office in China country director of the mist cleaning lady said, "we look forward to Yi and Nepal cross-border works arouse social attention to an area of Nepal and lend a helping hand, mutual help."

(original title: watch the Shanghai Fashion Week: MaryKay fashion brand release Nepal women culture cross works)

Editor: Xiao Shen

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