Beijing April 18th news (people's court) with the rapid development of wireless Internet, mobile intelligent system functions are becoming increasingly powerful, micro business as a new business model also came into being. Micro business unique advantages brought unlimited business opportunities, and promoting economic and social development, but also must see soberly, in micro business unpopular behind hidden in a lot of trouble, seriously violated the rights and interests of users, even the part of the business into the crime of unhealthy phenomenon. There are several problems in the development of micro business:

Micro business fraud in a continuous line. Micro business should be part of the network business, but because of its high flow characteristics makes government regulation is not easy to achieve, and app operator and powerless, resulting in micro business from the date of birth has many hidden dangers.

Micro business is easy to become MLM trap. A part of the illegal businesses will be a low cost of goods (or service), a little package, through the layers of the distribution agent, layer by layer increase, to more than ten times the very first one hundred times the price sold and each level agents are required to pay agency fees to a level of, the agency fees ranging from hundreds of yuan to tens of thousands of yuan, agents at all levels no longer through the commodity sales profit, but to agency fees charged. Many people even in the understanding of the derivative of the truth, but driven by interests and to extricate themselves, deeper and deeper, eventually strayed into the MLM abyss.

Micro manufacturers to provide distribution channels for fake and shoddy products. On the one hand, the micro business platform, a variety of high imitation "cargo" commodity blatant, wantonly popular. Contrary to national intellectual property law, causing damage to the legitimate rights and interests of businesses. On the other hand, due to the majority of micro business enterprises to take a multi-level distribution system, for the maintenance of the level of distribution profits, forcing manufacturers to keep down production costs, making the product quality is difficult to guarantee. Even some illegal businessmen, in order to obtain high profits, simply production of fake and shoddy products and the "three noes" products, Kengpian consumers.

The emergence of the phenomenon, on the one hand is because the relevant national laws and regulations are not perfect, so that part of the illegal businesses have nothing to fear; on the other hand is because micro business platform provider failed to take effective management means, just let some illegal businessmen have an opportunity. To this end, the government should take the following measures to be taken to control.

Tax on micro business. A unified national micro business tax, all in the micro business platform for business enterprises and individuals must be made legitimate business procedures, go through the formalities for tax registration, pay taxes according to regulations. The move to reduce tax evasion, for the source of a thorough investigation of fake and shoddy goods, and effectively prevent the illegal business fraud.

Sound and micro business related laws and regulations. According to the characteristics of the micro business, the introduction of micro business practitioners management approach, clearly in the micro business process platform operators, commodity providers and micro business agents respective legal liability. Requirements of micro business platform operators to upgrade the system, through technical means of micro business behavior regulation, stop and punish illegal business behavior, responsible for the platform of propaganda and sale of commercial, introduction of micro business returns policy, ensuring that the interests of consumers. At the same time, for micro business flow of large, are involved in the forensics difficult problem, micro platform operators in the party for all businesses real name authentication and regularly to the state organs provide business transactions for future reference.

Micro business enterprise marketing behavior investigation. In view of the present micro business enterprise distribution model, on the one hand, national relevant law enforcement departments should be involved in the investigation, any business behavior is marketing trend shall be asking them to immediately suspend production for rectification; usually with MLM nature to violate the law of, shall be punished. On the other hand, should require the platform operators to strengthen management, establish relevant system, clear brands and manufacturers may not be the development of multi agent, in addition to the commodity purchase cost not to micro agents in any nominal fee to bound business behavior. At the same time, the platform operator should be in a prominent position to all micro business practitioners to prohibit the marketing of a warning, and express the characteristics of a pyramid scheme or similar to the behavior of the mlm. In this way, those who want to use the micro business platform to reap huge profits of bad businesses will not have the space to survive, to avoid more people fall into the trap of micro business marketing.

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