[straight news network Beijing March 9 hearing] (Beijing) in recent years, with the rapid development of electricity providers and other new forms of consumption, consumers enjoy the convenient and affordable at the same time, also suffered a large number of new issues of protecting the rights and interests, such as difficile true, difficulty of goods of exchange a purchase, and the lack of line service to bring the bad experience and so on.

2015 National Association Organization complaint statistical analysis report shows that a total of more than 2 complaints of remote shopping complaints, accounting for 70% of sales and service categories of complaints, the main complaint involving electronic business platform, micro business, etc.. How to solve the problem of the protection of consumer rights and interests brought about by the new consumer? Has been known for high-quality product quality service, and is fully into the electricity business Amway, launched a series of effective measures.

Electronic business platform on the proliferation of fake Amway, overseas products are also fake

Amway had previously commissioned the world's leading third party inspection and authentication institutions, the largest domestic electricity suppliers on the platform for the sale of Amway products purchased and tested, the results show that 46% of counterfeit products.

Consumer reports show that 2015 China's cross-border consumer complaints surge, become the heavy disaster area of online shopping complaints, the proliferation of fake is one of the main reasons.

Amway in some cross-border electronic business platform also found a fake Amway overseas products. According to Amway relevant personage introduces, June 2015, Amway with Guangdong Shantou tide south public security destroyed the dens of an assembly and distribution Amway overseas protein powder, seized counterfeit finished Amway overseas protein powder 416 cans, and seized fake semi-finished products and packaging materials a number of, amounting to 222 million yuan.

Therefore, Amway to remind consumers through the company's formal channels to buy Amway products, not because of cheap, easy to buy fake, so as to bring their own or family life and health risks. Recently, Amway also intends to launch Amway overseas purchase, to ensure that consumers buy Amway overseas products from the formal channels.

Self built mobile social networking business platform to eliminate fake

All along, Amway is through the store and Amway marketing staff to product packaging marked the unified price of the sale of Amway products. At the same time, Amway 2015 integration launched the upgraded version of the mobile social networking business platform, including Amway easy networking, micro signal digital Amway Hong app, Amway cloud services, Amway marketing staff mobile studio (equivalent to micro shop) and other online channels. These and Amway marketing staff and consumers of all kinds of life scenes highly integrated electricity supplier channels, are supported by a single shop directly. At the same time, the country's 31 provinces / autonomous region / municipality directly under the jurisdiction of the 656 cities, the Amway Corp can provide home delivery services. As of the end of 2015, Amway China network purchase ratio has accounted for 41% of total sales.

We can guarantee that consumers through these Amway online and offline official channels to buy Amway products, one hundred percent are genuine." Amway related people say.

Not satisfied with 30 days to return

In the case of a large number of complaints received, micro business, circle of friends to buy things do not give back, has become a norm. At the same time, a lot of consumer complaints in online shopping, exchange security is difficult to achieve most of the merchant promised 7 days back. In Amway, return to protect the interests of the term, not 7 days, but 30 days. In order to allow consumers to enjoy the international standard of consumer protection, Amway has 30 days of worry return security mechanism. In the guarantee period, if the customer to buy products not satisfied, can be based on the regulations of the company within 30 days to return. Even for the use of Kaifeng's daily chemical products, beauty cosmetics, etc., if consumers are not more than half, can be returned and equivalent to obtain the equivalent purchase coupons.

"The combination of product + service" swords

The personage inside course of study thinks, network shopping of congenital short board is service entity out of touch, the consumer can't get "Xianchang after buying", product use throughout the guide, product value-added service etc. rights. As a result, and buy a lot of misusing the wrong question, seriously affecting the consumer experience.

In this regard, the core advantage of Amway direct sales model is the high quality products and marketing personnel in the face of the surface of the personalized quality service "two pronged approach". Over the years, Amway has spared no effort to carry out marketing personnel products and service skills training, training a large number of nutrition, beauty and other aspects of professional personnel. In addition, these marketing staff are familiar with customers, to fully understand the specific circumstances of customers and consumer demand, so as to provide consumers with more intimate personalized service.

Amway experience strategic value-added consumer rights

Amway vigorously promote online sales at the same time, but also to promote the line store experience upgrades. As of the end of 2015, Amway has been built in Shanghai, Shenzhen, Chengdu and other flagship Experience Hall, in two or three lines of the city has 26 Experience Hall, experience stores put into operation. At present, Beijing, Guangzhou, two flagship Museum has started construction, and the future plans to cover more than 260 cities in the country's own shops are upgraded to the next line experience facilities. In Amway museum experience, experience stores, consumers can enjoy free fitness testing services, to create their own delicate makeup, experience food production process, net enjoy good water, good air, a one-stop experience of Amway products, brands, services and corporate culture.

In addition, Amway also rely on Experience Hall, stores and marketing personnel studio experience, guide the marketing personnel to carry out large community activities based on the way of life, such as family, food, nutrition, beauty, sports, arts and so on, expand new customers, maintain old customers, and combined with the quality Amway a full line of products and marketing personnel of the personalized service, to provide consumers with quality of life