Direct network November 27th news (China News Network) second TMA mobile marketing awards recently held in Beijing. MaryKay by 2015, due to change and beautiful MaryKay LOVE natural KISS fashion concert mobile marketing case, to get the second TMA Mobile Marketing Award, the most innovative spirit of mobile marketing advertisers".

It is reported that the concert is held for the third time this year is the 20th anniversary of the Mary Kay, "as a result of the change and the beautiful" as the theme of the concert to multimedia presentation, cross platform open big data, audience and fans to achieve cross screen interactive, online communication, offline execution on some new mobile gameplay. The concert was invited to the artist Qiao Renliang, Wang Yuexin, Cheng Huihong, independent music person to join.

IMC integrated marketing, all media channels to force

According to the person in charge of the event, the organizers made H5 page concert lineup of stars on the show, rob ticket links with interaction of concise, and star close contact of attractive, attracted more than 1 00000 users to participate at the same time. At the same time, the event to MaryKay's 20 anniversary as an opportunity to launch the same name brand song "because of the change and beautiful" MV, and through the promotion of more ways to make MaryKay's beautiful declaration as dance moves.

The concert by the client and the public number of multi platform live broadcast, the scene set up a micro channel lottery game, forming a closed-loop transmission line O2O. MaryKay data show that the event attracted 5512 people in an interactive, forwarding volume 10864 times, the day of the event a total of 21 people to watch the live broadcast, Tencent video on the day of the event reported 365024 times.

Late in the event, MaryKay from the media joint plane, network, television, video, SNS, cooperative communication, feedback and display video media and SNS media users active communication and the effect of the two.

Fashion innovation, sing the "change and beautiful" story

In recognition of MaryKay's 2015 for the outstanding contribution of mobile marketing innovation, the second session of the TMA mobile marketing award awarded MaryKay's most innovative spirit of mobile marketing advertisers award.

Contest organizers said. From the perspective of creative strategies, media mix, marketing effect, etc., MaryKay LOVE natural KISS fashion concert, this case to do a combination of public interest and fashion, the combination of art, music and brand marketing. Let the fashion sense, also let the public interest more than a fun. 3

(original title: MaryKay fashion Concert by the innovative marketing awards)

Editor: small Shen

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