2015-11-05 16:34

 

MLM is so good, why would become ＂cockroach＂?

 

Direct network November 5th news (Xinhua Tan Moxiao Gao Jing) ten years, the national industrial and commercial system to investigate and deal with more than 2 cases of pyramid schemes, mobile judicial organs of nearly 10000 people......
Speaking of MLM, can be described as "an object of hatred, people cry". In recent years, the industrial and commercial system and public security organs continue to increase the intensity of the fight against pyramid schemes, but the pyramid scheme has not disappeared from our lives. Why do we become MLM side "cockroach"? How to eradicate the survival of the soil?
Be vigilant MLM wear "clothes"
Circle of friends is a derivative of Shuabing high profits? The Internet often to meet the "click rebate" Webpage? With the rapid development of the Internet and social media marketing, also put on new clothes "".
- form change. And in the past we are familiar with the sale of goods, pull the head, the body freedom, forced to develop the offline MLM compared to the industrial and commercial bureau of Competition Law Enforcement Bureau (fight), the relevant person in charge, the form of pyramid schemes are changing. In the past is a commodity, it is the concept of virtual transfer to the capital operation, chain sales, e-commerce, the original stock investment fund sale and other business activities in the guise of the fund, even if there are physical objects only as props.
- pattern diversity. In addition to the previous pull the head off-site aggregation type of marketing, network marketing is quietly soaring, with rapid expansion, no geographical, hidden more features. Such as the 2012 Jiangxi wonderful life out of the pyramid schemes, the survey found that in May 2010 to pay more than 7000 yuan entry fee of MLM staff has 2818 people; by April 2012, MLM staff to reach 120000 of the people, the development speed is a geometric progression.
- means of renovation. "In addition to the former violent coercion treat cheated personnel outside, now is to take the management of family warmth, gradually luring them into submission." The responsible person said, "they will lie to the remote, general first there is someone to accompany play, life to the utmost enthusiasm to take care of, behavior influence you and make you have a sense of identity, to brainwashing training, make a step fall into their elaborate trap."
- concealment. The marketing personnel for centralized residence, it is very easy to find these people in the marketing staff. Now MLM organizations are more dispersed in the unit to live, in particular, MLM organization is more than a leader in the command, it is difficult to find. At the same time, the use of modern communication tools to strengthen the close contact and control, some offline only through the network contact line, did not see the line on the line.
Pyramid schemes why repeated play
Like a pyramid, but why there are many people possessed the same deep, inextricably bogged down in?
Marketing Department of Central University of Finance and Economics professor Miao Yuexin analysis, the reason why the pyramid schemes are often banned from a major reason is that some illegal pyramid schemes have been used in the name of legitimate direct selling, direct marketing, easy to confuse people. Ordinary people for MLM and direct sales is not too clear, and therefore illegal pyramid schemes from the form is very difficult to be recognized by the people.
Administration for Industry and Commerce of the person in charge, the MLM is an elaborate hoax, organizers often all under the banner of the name, falsely claimed that national "tacit support", and even forged documents, seemed sounding and increasing credibility. For example, this year, telecom companies are vigorously promoting the 4G business, it is used by some MLM organizations. MLM gangs of Zhengzhou City, Henan Province, is to promote Unicom "4G" business name, online shopping mall opened, claimed that the member to pay 9999 yuan fee can become a member, by using web to confuse the membership development off the assembly line, the payment rebate.
Secondly, the MLM organizer knows some people dream "overnight", was eager to get rich state of mind, for the mental control of the participants, frequent to offline "brainwashing classes, to find some of the so-called successful people speak their own" get rich experience, lets participants unaware of the truth of envy, and strive to emulate. Some of the use of a circle of friends online marketing often drying their own high income, is to become a model of learning to become the next, continue to motivate its continued development of the assembly line.
From the perspective of MLM participants, because these people have to pay a certain "entry fee", even some people to recognize the scam, but because of the early "input" get nothing in return, in order to obtain capital, they began to "Chuaizhuo understand confused", cheat more people, some even lied to relatives, friends.
Efforts to eradicate pyramid schemes to survive soil
How to eradicate pyramid schemes to survive the soil?
Miao Yuexin believes that the most important is to increase publicity efforts, let people know what is a legitimate direct selling, what is illegal pyramid scheme. At the same time, direct selling enterprises should consciously abide by the laws and regulations, don't play edge ball, avoid enterprises involved in illegal pyramid selling, or MLM organizations use.
Relevant aspects of the industrial and commercial bureau said, to establish a sound mechanism to combat illegal pyramid schemes. The crackdown on pyramid schemes, comprehensive evaluation, as a "starting point", continue to improve the evaluation mechanism and prevention and control measures, and make even more for the crackdown on pyramid schemes, annual comprehensive appraisal standards, to promote the country set up, improve and implement to combat the prevention and control measures. Should strive to use three years, so that the country's 80% cities above the county level cities to reach the target of the pyramid city. Industrial and commercial bureau, the Ministry of public security and other 12 departments need to focus on the rectification, strengthen the rectification and focus on the prevention and control of the 98 cities, 70% to reach the target of no MLM city.
For the increasingly rampant internet pyramid selling, the State Council Development Research Center of market economy Research Institute of Ren Xingzhou recommendations, because in addition to a wide range of network marketing, hidden strong, rapid change, government regulators to make full use of information technology and data to enhance the fight against pyramid schemes to force.
Administration for Industry and Commerce said will actively explore establish network marketing technology monitoring and analysis system, mode of operation for the marketing organization, the direction of capital flow, set up a website, staff to join the process, participate in personnel and many other evidence to achieve scientific monitoring, timely find clues, coordinate each to be investigated, to curb the momentum of the spread of of the network marketing. And want to play a positive role in the business system to combat pyramid schemes to regulate the direct sales information system, the action command, leads the distribution and data analysis to play its due role. 3
(original title: MLM "Why become a cockroach"?)
Editor: small Shen
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