【直报网12月22日讯】（中国青年报）“大家好，我叫欣欣，今年4岁半了，我会唱歌还会背古诗。”2014年11月16日，在国际关系学院田径运动场“2014康宝莱全国大学生迷你马拉松公益挑战”（以下简称“迷马挑战”）启动仪式上，一个扎着羊角辫的小女孩笑嘻嘻地向现场所有大学生以及教职工们作着自我介绍。她的大方、开朗，也引来了现场师生的啧啧称赞，甚至有学生坦言如果不注意她的人工耳蜗，根本看不出来她是听障儿童。

CNDSN December 22nd news [] (Chinese Youth Daily) "Hello, my name is thriving, this year 4 years old half, I will sing poems." In November 16, 2014, the University of International Relations athletic field "2014 college students nationwide public Herbalife Mini Marathon Challenge" (hereinafter referred to as the "challenge many horses") to start the ceremony, a wearing horns braided girl smiled to all students and staff are on-site self introduction. Her generous, cheerful, also attracted a field of teachers and students loud shouts of applause, and even some students said if you don't pay attention to her artificial cochlea, don't really see she is deaf children.

欣欣是康宝莱（中国）保健品有限公司（以下简称“康宝莱”）“天使听见爱”公益项目携手中国宋庆龄基金会后接受捐助的听障儿童，也是康宝莱持续多年资助贫困听障儿童中的一位。

Showtime is Herbalife (Chinese) health care products Company Limited (hereinafter referred to as "Herbalife") "angel hear love" public welfare project together China Song Qingling foundation accepts donations of hearing-impaired children, Herbalife lasted for many years is also funding a poor deaf children in.

据了解，“迷马挑战”是由中国青年报社、中国高校传媒联盟、青梅手机客户端联合康宝莱（中国）保健品有限公司，以关爱贫困失聪儿童，增强青年大学生体质为目的启动的公益活动。该活动与康宝莱“天使听见爱”公益项目相结合，并积极响应团中央组织开展“走下网络、走出宿舍、走向操场”主题群众性健身活动的号召，通过鼓励大学生参加公益迷你马拉松的形式，帮助同学们形成健康体魄、培育团队意识和拼搏精神，为听障儿童募集善款，捐献耳蜗，呼吁大学生乃至全社会关注听障儿童。

It is understood, "Mi Ma challenge" is the United Herbalife by Chinese Youth newspaper, China University Media Union, plum mobile phone client (China) Health Products Co Ltd, to love the poor deaf children, enhance the young college students physique for the purpose of starting public welfare activities. The activity and the Herbalife "angel hear love" public welfare project combination, and the positive response to the central mission of the organization to carry out "go down the network, out of the dormitory, to the playground" theme of mass fitness activities of the call, by encouraging college students to participate in public welfare Mini Marathon form, help the students to form a healthy physique, cultivating the consciousness of team and fighting spirit for deaf children, raising money, donated the cochlea, calls for college students and even the whole society pay attention to children with hearing impairment.

大学生“跑起来”的公益

College students "run" of the public

“迷马”火了。

"Mi Ma" fire.

据介绍，截止到2014年12月16日，“2014康宝莱全国大学生迷你马拉松公益挑战”为贫困听障儿童募集善款4281300元，全国超过40000名在校大学生完成了“迷马挑战”，而他们通过媒体报道和社交圈分享的公益和健身感悟，直接影响到大学生人群超过千万。各承办高校涌现出诸如校领导带跑、辅导员带跑、小学生参与、当地媒体名人参与，情侣一起跑、宿舍一起跑、班级一起跑、学院一起跑，玩偶跑、荧光跑、失聪跑等形式，一时间，全国范围内“迷马奔腾”。

According to the introduction, by the end of December 16, 2014, "the 2014 National College Public Herbalife Mini Marathon Challenge" for the poor deaf children to raise money to 4281300 yuan, the country more than 40000 students completed the "challenge many horses", and they through the media and social networking to share public fitness and feeling, directly affects the college student population of over 10 million. The host university emerged as school leaders run, run, counselors, pupils to participate in local media celebrities, couples run, run, run hostel together class together, school run together, dolls, fluorescence, deaf run run run form, for a time, the nationwide "Mi Ma pentium".

为保障活动顺利进行，活动组委会面向全国招募了49所高校的校园团队，共同承办本次活动。招募公告发出后，全国各高校反响强烈，共有144所高校的245个社团参与报名。入选的49所高校覆盖全国25个省市，前期传播影响近百万大学生。承办团队需在本校组织4次5公里迷你马拉松公益挑战，每位挑战者完成后在微信、微博、青梅等公共平台@三名本校好友，进行“迷马”挑战，每有一位挑战者顺利完成，康宝莱则向贫困失聪儿童捐助100元公益基金。

In order to guarantee the activities carried out smoothly, the Organizing Committee for the national recruited 49 college campus team, jointly hosted the event. The recruitment announcement, colleges and universities across the country reacted strongly, a total of 245 community of 144 universities involved in the application. 49 universities selected covering 25 provinces and cities nationwide, the early spread the impact of nearly one million college students. Host team organization in the school 4 times 5 km Mini marathon public challenge, each challenger is completed in the micro letter, microblogging, plum and other public platform @ three this school friends, "fan horse" challenge, each one of the participants successfully completed, Herbalife is donated to poor deaf children 100 yuan of public funds.

将“体育”和“公益”结合在一起是康宝莱今年推广“天使听见爱”公益项目的创新之举，但是康宝莱在全国范围内积极开展各项公益活动已经有相当长一段时间了。

"Sports" and "public interest" together is "Herbalife this year to promote innovation Angel hear love" commonweal project, but the Herbalife nationwide actively carry out the public welfare activities, there have been quite a long period of time.

“天使听见爱”公益项目的设立源于康宝莱（中国）保健品有限公司总裁李延亮与听障儿童的一次“邂逅”。

"Angel hear love" public welfare project started Herbalife (China) health products limited company president Li Yanliang and deaf children a "encounter".

2009年6月，李延亮应邀赴厦门参加会议，期间第一次接触到了厦门残联的听障儿童，了解到听障碍儿童生活状态的李延亮，在事后内心久久不能平静，“远远看去活泼、漂亮、完全是正常的孩子，但走近交流时，却发现他们只能木讷地望着你，让人感到心酸。”李延亮说。

In 2009 June, Li Yanliang was invited to a meeting in Xiamen, during the first contact to the deaf children Xiamen FIMITIC, learned to listen to disabled children living state of Li Yanliang, after the heart a long time can not be calm, "well looked lively and beautiful, is completely normal children, but approached the exchange, but found that they could only dull looking you, let a person feel sad." Li Yanliang said.

据中国残联2011年数据，我国有听力障碍的残疾人2057万，居各类残疾人之首。其中，儿童听力障碍患者约为200万人，而且每年新增聋儿近3万名。

According to the China Disabled Persons Federation 2011 data, I state the hearing disorder disabled person 20570000, among various kinds of disabled people first. Among them, the patients with hearing impaired children is about 2000000 people, and an annual increase of nearly 30000 deaf children.

我们可以听见燕子的呢喃、可以听见阵阵的蝉鸣、可以听见飒飒的秋风、可以听见踏雪的声音。可是，在听障儿童的生活里，这是个无声的世界。这些孩子生活在寂静的世界里，很多因为丧失听觉而无法说话。

We could hear the swallow twittering, can hear bursts of cicadas, can hear the rustling autumn wind, can hear the sound of the snow. However, the hearing impaired children's life, this is a silent world. These children live in the silent world, many because of hearing loss and unable to speak.

据中国残联2013年调查统计，中国只有50%的听力残疾儿童进入专业机构进行康复治疗，康复后的孩子只有50%进入普幼或普小，而在美国等发达国家，听力残疾儿童进入普通学校学习的比例高达90%。

According to the China Disabled Persons Federation survey in 2013, China has only 50% of the hearing disability children enter the professional institutions for rehabilitation treatment, rehabilitation after the children enter kindergarten or general only 50% small, while in the United States and other developed countries, the hearing disability children entered ordinary school the proportion as high as 90%.

据了解，医学界普遍认为，植入“人工耳蜗”是迄今为止治疗重度以上感音神经性耳聋唯一有效的方法，对于0到5岁的双耳极重度耳聋患儿, 完全有可能通过植入“人工耳蜗”的方式让他们恢复听力并过上正常的生活。但由于国家对“人工耳蜗”控制较严，只有部分医院和医生获得进行这项手术的准许资格，另外，许多家庭并没有能力承担高达20多万的人工耳蜗和长时间康复治疗的费用，而使孩子错过最佳治疗时间，造成终生的遗憾。

It is understood that generally believe that the medical community, "artificial cochlear implantation is so far the treatment of severe sensorineural deafness and the only effective method for 0 to 5 years old ears very deaf children, is entirely possible by implanting" cochlear "way for them to restore hearing and live a normal life. But because the country is on the "cochlear" a more strict control of the only part of the hospital and the doctor for this procedure permits, in addition, many families do not have the ability to take up to about 200000 of the cochlear and long time of rehabilitation costs, and enable the child to miss the best treatment time, cause lifelong regret.

Deeply touched Li Yanliang decided to these children do what.

康宝莱做踏实的慈善

Herbalife do practical charity

2009年7月18日晚，康宝莱慈善晚会在厦门国际会展中心举行，李延亮将手中12万元支票牌交给厦门红十字会，这标志着“天使听见爱”公益项目的诞生。

The evening of July 18, 2009, Herbalife charity gala was held in Xiamen International Convention and Exhibition Center, Li Yanliang will be in the hands of 120000 yuan check card to the Xiamen Red Cross, which marks the birth of "angel hear love" public welfare projects.

从厦门开始，南京、济南、广州、苏州、大连……一个又一个城市加入了这场爱心接力。

Starting from Xiamen, Nanjing, Ji'nan, Guangzhou, Suzhou, dalian...... A city to join the relay of love.

2010年，5岁小女孩林芳纯成为“天使听见爱”第一个出资进行耳蜗植入手术的孩子。经过1个月的康复后，小芳纯作为上海世博会的最后一名小志愿者，把自己的手印和对康宝莱人的爱一起留在上海。2010年10月17日，李延亮将50万元善款捐助至青岛红十字会，定向资助青岛两名失聪女孩。2011年9月5日，康宝莱公司与中国宋庆龄基金会共同发起“母婴平安·天使救助行动—天使听见爱”公益项目，康宝莱公司捐助公益资金150万元，这也标志着康宝莱走上了系统化、合作化的道路。2013年9月5日，康宝莱再次筹集善款550万元用于“天使听见爱”项目，并在捐助现场与中国宋庆龄基金会共同成立专项基金，从此，“天使听见爱”项目开始加快爱心的步伐。

In 2010, 5 year old girl Lin Fangchun became the "angel hear love" the first capital contribution of the cochlear implant operation of children. After 1 months of rehabilitation, Xiaofang pure as finally a young volunteers of the Shanghai World Expo, put his fingerprints on the Herbalife and people love stay Shanghai. In October 17, 2010, Li Yanliang will be 500000 yuan donation donation to the Qingdao Red Cross, directional aid Qingdao two deaf girls. In September 5, 2011, Herbalife company and China Song Qingling foundation co sponsored the "mother and child safe, angel rescues - Angel hear love" commonweal project, Herbalife company donated 1500000 yuan public funds, which also marks the Herbalife embarked on a systematic, the road of co-operation. In September 5, 2013, Herbalife again raised 5500000 yuan for "angel hear love" project, and at the donor site and Chinese Song Qingling foundation to set up a special fund, from then on, "angel hear love" project began to speed up the pace of love.

截至目前，康宝莱为“天使听见爱”公益项目已累计捐助善款超过2200万元，陆续有50多个听障儿童接受了人工耳蜗植入手术，鸟鸣虫啼之声终于回到了他们的世界。

Up to now, Herbalife "angel hear love" public welfare project has accumulated donated more than 22000000 yuan, have been more than 50 deaf children received a cochlear implant operation, birds insects crying sound finally returned to their world.

2012年，康宝莱协调中国聋儿康复研究中心作为“天使听见爱”公益项目的康复指导机构，帮助孩子们进行听力康复训练。

In 2012, Herbalife coordination Chinese deaf rehabilitation research center as a "rehabilitation guidance mechanism Angel hear love" commonweal project, help children with hearing rehabilitation training.

据介绍，康宝莱筛选接受救助儿童的过程非常严谨，包括提交申请、家庭确认、术前检查、住院接受手术以及后期康复训练等环节，每一个环节都要付出巨大的努力，任何一环跟不上，都会影响孩子救助的效果。对每一个受捐助的听障儿童负责，是康宝莱坚持做公益一直不忘的初心。

According to introducing, Herbalife screening process of save the children accept a very rigorous, including the submission of the application, examination, family confirmed before operation, operation and post hospital rehabilitation training and other links, each link to a huge effort, any ring does not follow to go up, will affect the child relief effect. Responsible for every donor hearing-impaired children, insist to do public welfare is Herbalife has not forgotten the heart.

“我们不怕麻烦，选择公益就要做踏实的公益。帮助这些听障儿童重新进入社会，人工耳蜗植入手术只是第一步。接下来还需要跟进有效的康复工作，不然是难以保障他们真正学会说话的。我们提供的不仅仅是购买人工耳蜗的资金。”李延亮介绍，除了为贫困听障儿童捐献耳蜗之外，康宝莱更是在帮助手术后的聋儿进行康复训练、捐助聋哑学校等方面做了大量工作。

"We do not bother, choose to do practical public welfare. Help the deaf children back into society, the cochlear implant operation is only the first step. You need to follow up the rehabilitation work effectively, or is difficult to guarantee they really learn to talk. We offer not only the purchase of cochlear funds." Li Yanliang introduced, in addition to donate to poor cochlear hearing-impaired children, Herbalife is in helping the deaf children rehabilitation training after operation, the donor deaf schools, has done a lot of work.

“天使听见爱”，不是一句说说而已的口号，它需要的是一群人拥有长期的奉献精神和一家企业始终如一的付出。

"Angel hear love", is not a joke slogan, it is required to pay a group of people have long-term dedication and an enterprise consistent.

“迷马”传递的是一种公益精神

"Mi Ma" transmission is a kind of public spirit

近年来，为帮助更多的孩子恢复听力，国家也加大了对这部分人群的救助力度。2013年4月，“贫困聋儿人工耳蜗抢救性康复项目”由中央财政投入专项经费20亿元，计划为16865名贫困聋儿免费植入人工耳蜗，并提供术后康复训练经费。但是根据第二次全国残疾人抽样调查数据显示，我国每年新生的3万多名听障儿童中，仍有许多急需救助的孩子并没有被纳入救助计划中。

In recent years, in order to help more children to restore hearing, the state has also increased in this part of the crowd of relief efforts. In 2013 April, the "poverty deaf children with cochlear emergency rehabilitation project" investment from the central finance special funds 2000000000 yuan, planned for 16865 deaf children with cochlear implants, free of charge, and provide postoperative rehabilitation training funds. But according to the second national disabled person sample survey data show that more than 30000 of deaf children in China each year the new, there are still many urgently needed relief to the child and not included in the rescue plan.

“康宝莱人认为，真正的慈善和公益，是能够改变一生的一个机遇。‘天使听见爱’就是其中之一，它并非是泛泛而谈的一个口号，而是可以改变一个孩子的一生、一个家庭的未来。这是我们最乐于看到的结果。”李延亮说。

"Herbalife people believe that true charity and public welfare, is to be able to change the life of an opportunity. 'Angel hear love' is one of them, it is not a slogan generalities, but can change a child's life, the future of a family. This is our most happy to see the results." Li Yanliang said.

据了解，康宝莱国际公司（纽交所代码HLF）由马克·休斯于1980年在美国创立，是一家专业营销体重管理产品、个人营养保健品的跨国企业，致力于为社会大众提供优质的产品和良好的商业机会，并寄望以此来改善人们的生活质量。目前康宝莱在全球超过90个国家建立了销售中心，拥有约270万名营销人员。慈善与公益是康宝莱成立30多年来贯彻始终的传统。康宝莱进入中国市场以来，一直秉持公司创始人马克·休斯的慈善公益理想，始终致力于公益事业，积极回馈社会。康宝莱一直努力将公益变得更踏实、更深入。近年来，康宝莱公司的研发团队汇集了健康医学领域众多资深专家，并在世界各地成立了产品研发基地。同时，康宝莱公司多年来一直致力于慈善事业，其设立的康宝莱家庭基金会已在全球成立了近百家康宝莱之家，每天帮助世界上超过12万名儿童。

It is understood that the Herbalife International Inc. (NYSE: HLF) was founded in the United States by Mark Hughes in 1980, is a professional marketing weight management products, the personal nutritional health products of multinational companies, is committed to providing high quality products and good business opportunities for the public, and hope to improve people's quality of life. At present, Herbalife in more than 90 countries around the world have established sales center, with approximately 2700000 of marketing personnel. Charity and social welfare is Herbalife was founded 30 years of consistent tradition. Since the Herbalife to enter the Chinese market, always uphold the company founder Mark Hughes charitable ideals, has always been committed to public welfare undertakings, and actively serve the society. Herbalife has been trying to become more practical, more in-depth public. In recent years, Herbalife company R & D team brings together the field of health medical many senior experts, and set up a product R & D base in the world. At the same time, Herbalife company for many years has been committed to charity, the establishment of the Herbalife family foundation has set up nearly 100 Herbalife home every day to help the world in the world, more than 120000 children.

Because the full of enthusiasm, because did not forget the heart, let the "angel hear love" has inspired more and more people to join the public welfare.

迷马挑战’活动以公益为主题，我们希望通过组织大学生参与体育活动，引导和鼓励青年群体，关注弱势群体，参与社会公益，为社会贡献自己的力量。”“迷马挑战”活动组委会工作人员告诉笔者。

Mi Ma challenge 'activities in the public interest for the subject, we hope that through the organization of students participate in sports activities, guide and encourage the youth groups, attention to vulnerable groups, participate in social welfare, for the community to contribute their strength." "Mi Ma challenge" Activities Committee staff told the author.

在公益精神感召下，“迷马挑战”吸引了很多高校的教职工以及高校附近居民参与，涌现出“辅导员组团”、“老师全家齐上阵”、“爸爸背着儿子跑”等趣味场景，甚至有部分离校较远的父母周末带着孩子专门到学校参加活动。大连海事大学30余名辅导员集体报名，为本校大学生领跑带路，该校就业指导中心的工作人员侯佰林今年刚过60，也加入了“迷马挑战”的行列；在郑州大学体育学院首跑仪式上，该校党委副书记刘丹宁、团委副书记刘亚荣和276位大学生一起“迷马”；在成都大学“迷马挑战”现场，多名外国留学生被活动吸引，自发参与其中，并对活动形式交口称赞。

In the public spirit, "Mi Ma challenge" to attract a lot of college teaching staff in Colleges and universities as well as nearby residents to participate in, the emergence of "counselors group", "the teacher whole family together", "Dad carrying son run" and other interesting scene, even some distant school parents take their children to school in special participate in the activities of. Dalian Maritime University more than 30 counselors collective registration, leading the way for the college students to lead, the University Employment Guidance Center staff Hou Bailin just this year, 60, has also joined the "fan horse challenge" ranks; run first in the school of physical education of Zhengzhou University ceremony, the school Party committee vice books recorded Liu Danning, deputy secretary of the Committee Liu Yarong and 276 college students with the "Chengdu University" in many horse "; many horses challenge" site, more foreign students are active to attract, spontaneous involved, and the activities in the form of praise.

康宝莱在全国范围内积极开展多项慈善公益活动，尽己所能帮助社会上的弱势群体，努力播撒爱与奉献的种子。这些慈善公益活动在折射与提升康宝莱企业形象的同时，更对社会产生了积极而持续的影响。

Herbalife actively carry out a number of charitable activities in the national scope, do what they can to help the social vulnerable groups, to sow the seeds of love and dedication. These charitable activities in the refraction and enhance the Herbalife corporate image at the same time, more to the society has a positive and persistent impacts.

让“天使听见爱”的声音，让人与人之间的爱能够产生共鸣，是康宝莱坚持帮助贫困听障儿童的初衷，体现了一个企业在面对社会责任时所表现出的担当意识和宽阔胸襟，也是“迷马挑战”能够得到广大高校学生、教职工大力支持的真正原因。▲

Let the "angel hear love" sound, let the love between people can relate to, is to help the poor children with hearing impairment Herbalife adhere to the original intention, reflects a business show in the face of social responsibility sense of responsibility and the broad mind, but also "Mi Ma challenge" to get the real reason for the college students, staff support. *

（原标题：康宝莱慈善模式=公益+健康+快乐）

(original title: Herbalife charity mode = public + health + happy)

责任编辑：小申

Editor: small Shen