2017-06-08 16:29

 

AVON China's new head to complete the store upgrade plan to extend brand value

 

Continued to fall into the negative public opinion AVON recently selected the initiative to "attack", in Shanghai held a media sharing office, during more than a year China market head of the first public appearance, expressed strong desire for the development of the whole channel and strengthen consumer interaction.

CBO news (reporter Wen page) AVON May 23, 2017, AVON unveiled the twenty-second China Beauty Expo, the main push of its regeneration and new "greenhouse" image design of the 6 stores. The general manager of AVON Chinese, and Taiwan Zhang Xuming attended the event, to share new trends in brand strategy of AVON's recent years AVON and a "new way" project results, AVON commitment to China beautiful female "". For the head of the people, to restore confidence in the channel, and further enlarge the value of the AVON brand imminent.

The general manager of AVON Chinese, Delta and the Taiwan region Zhang Xuming
In this event, AVON main push star -- the new upgrade products under the banner of the sixth generation R new live regeneration cream, the new use of new technology to obtain sea pearl essence ingredients 13 marine protoplasm patent and 10 patents in our country, to solve the skin accumulation of micro damage, fine lines and dry lines, rough and other issues.
Behind the new product is AVON's powerful R & D mechanism. According to reports, at present, AVON's six largest research and development center in the world has more than 350 research elite, has won more than 1200 scientific research patents, of which 80% of the actual application. In order to provide better services to consumers Chinese, 2011, AVON set up its largest overseas R & D Center - Asia Pacific R & D center in Shanghai bridge, through in-depth consumer research and analysis, and maintain close cooperation with Japan and South Korea scholars, in order to bring customized solutions for the skin care program for the majority of women China.
AVON said, as one of the first to enter the Chinese international cosmetics brand, AVON and partners across the country to establish a long-term, stable relations of cooperation, in the escalating consumer demand and market competition, and gradually establish a set of cover beauty stores, CS channels and electricity supplier dealers in the whole process, full support system.
Under the tide of experience marketing, AVON is also promoting the image and service upgrade of the whole channel. At present, AVON has completed the first batch of 95 6 image store upgrade plan, to the "warm greenhouse" concept to create interactive communication with consumers to share space, further extending the brand value. "Where consumers go, we go."." Zhang Xuming stresses.
"AVON is a sincere brand, and always adhere to the" for women and health "brand initial heart. We look forward to continue to deepen cooperation with business partners in the future, new progress, to further enhance the brand experience." Zhang Xuming expresses.
According to reports, in order to ensure that each consumer contact fully convey the brand concept of AVON, and to meet the service standards required by AVON, AVON provides customized business training for all partners. New distributors can not only participate in the full set of open courses including front-line staff training, sales management training, and also enjoy the regular tour guide service shop in the process of operation, so as to solve business problems in the process of. At the same time, AVON has long been a partner to provide marketing support.
It was also learned that AVON professionals will integrate the concept of brand and dealer business, according to the opening, promotion, customer maintenance and other different needs, to provide program planning for dealers. For excellent partners, AVON will also offer promotional materials such as opening packs, sales discounts, small and medium-sized samples, gifts and other promotional materials to help attract and win more customers.
While doing the front-end support of partners, AVON is also deepening its brand side customer experience management. From the beginning of 2015, AVON uses WeChat public number to build customer relationship management platform, and the first to open up in the line of the membership management system, while the introduction of leading integral cashback mechanism and partner integration mall, further expansion of membership rights. At present, the public number has reached 300 million fans. In April this year, a new upgrade of one-stop customer service center to achieve the 400 hotline, WeChat port, multi-channel access and intelligent task allocation, to further improve the service level and enhance customer experience.