[straight network Beijing May 12th hearing] (China Network) May 10, 2017 is the first "Chinese brand day."". In response to the call of the nine ministries and commissions of the NDRC on the "China brand day" event, on May 10th, the China Federation of Commerce and the China Enterprise Federation jointly held the first China brand day Symposium in beijing".

The first "Chinese brand day", "the midrib" and more than 100 well-known enterprises were invited to participate in the Forum

The symposium is mainly made up of representatives of production and trade enterprises, scholars from universities and colleges, governments and related associations. Wuliangye, Chinese Zhongche, midvein, salt group, Shaanxi Automobile Group, hundreds of well-known brand representatives invited to attend the meeting, media reports and attend the symposium.

At the forum, the participants will set up a "brand China day" significance, further implement the State Council Office (2016) No. 44 document specific measures, annual Chinese brand day activities to discuss such issues, whether experts or business representatives believe that the brand is the common pursuit of producers and consumers, is the comprehensive embodiment of the enterprise and the national competitiveness, but also a symbol of the spirit and value idea.

With the development of China's economy and the improvement of consumption level, "brand" is becoming more and more important to consumers and countries. In May 10, 2014, the general secretary Xi Jinping put forward the important instructions of "three change" in the Henan study, namely to promote the Chinese manufacturing to the creation of change, Chinese speed shift, to Chinese quality products to Chinese Chinese brand China". National attention to the "brand", so that "brand" strategy has been put on the agenda. May 2nd, approved by the State Council promulgates in its resolution: from 2017, May 10th of the year for "China brand", encourage all levels of television and radio stations, plane, network and other media, through propaganda to help local enterprises to enhance brand image, expand our own brand visibility and influence.

The establishment of "China brand day" reflects the importance of China's brand growth, and will also encourage Chinese brands to actively and independently innovate, enhance product value and foster consumer confidence in Chinese brands. In the "first China brand day Symposium", the guests discussed the brand construction, significance and so on. Midrib technology representatives believe that brand awareness to run through the enterprise, from the beginning of the establishment of enterprises must have brand strategic awareness and system planning.

Since its establishment in 1993, the technology has been fully aware of the importance of "brand", and the "quality, brand, morality" as the purpose of enterprise. Especially in recent years, the midrib in brand building, industry credibility and other aspects of stress, and achieved greater breakthroughs. Has won the "China's 500 most valuable brands", "2015 influence Chinese brand top 50", "China's best employer enterprise", "China's most investment value brand" and many other honorary titles. At the same time, midrib brand value is also rising, since 2004 China "500 most valuable brands report" since the release of the midrib has 13 consecutive times were selected, and the evaluation of brand value is also rapid growth from 1 billion 322 million in 2010 to 7 billion 315 million yuan in 2016, ranked 367th.

The establishment of "China brand day" will enable Chinese enterprises to better disseminate brand stories and build brands. Midrib technology will continue to build a good brand, through brand power to lead enterprises to continue to develop, help the development and expansion of Chinese brands." The relevant person in charge of the midrib indicates.