2015-11-12 15:32
The Ministry of Commerce released 5 positive cited hot line
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[CNDSN11 12] (information times Yu Wanjia) November 6th, the new normal economic and social impact of China's direct selling industry forum held at Peking University, and this conference is also the first direct sales industry development research center in Beijing University 2015 annual meeting, the world's first direct selling industry first gathered together to discuss the future and development experience, the Ministry of Commerce for the first time issued a direct sales industry 5 years of development, and other new changes caused widespread concern in the direct selling industry. It is worth mentioning that, at the meeting, the Ministry of Commerce announced the 5 good news, so that prospective direct selling enterprises looking forward to enhance confidence.
Act 1
Continue to promote decentralization
Further simplify the direct sale approval process, optimize the approval process, improve the efficiency of the approval, research and cancellation of a part of the approval of the specific matters, the record matters, reduce the burden on enterprises.
Analysis: the speed will enter the fast lane"
Advantages: increase employment boost domestic demand
Sim media group venture partner, executive director Hu Jun think, from the macroscopic aspect, accelerate the issuance of direct selling license can not only revitalize the enterprise, to solve the employment problem, but also to promote local economic development. Qin Yongnan, director of the China Economic System Reform Research Institute of management, senior marketing research expert believes that with the direct selling industry more and more enterprises, is no longer a single pet, in such a pressure on the various potential and creativity of the enterprise is more likely to be excited, the survival of the fittest.
Disadvantages: "Happy Valley enclosure" phenomenon more serious
Direct selling industry scale expanding, many emerging direct selling enterprises will have "staking", grab resources, grab the personnel situation is more serious, so the Ministry of commerce must do "wide into the strict control.
Act 2
Relaxation of business restrictions
According to the market and the development of the industry, the Ministry of Commerce will adjust the system of service network in real time, the study of the conditions of the gradual expansion of direct selling products, the relaxation of direct regional restrictions, play a decisive role in the allocation of market resources.
Analysis: the full release of the vitality of the enterprise
Advantages: market space becomes large
Hu Jun believes that after the cross regional licensing, the market is more active, more closely linked to the market linkage. Relaxation of the product category is not only good news for businesses, the consumer is also good news, the current product only cosmetics, health food, cleaning supplies, health equipment, small kitchen and other five categories, and more living necessities to enter the direct sales industry, more selective, can use direct sales model, more widely into consumer life.
Disadvantages: grab resources, the situation is more serious talent grab
After the implementation of the initiative, once the region and expand the scope of the new direct sales companies and control of the region is bound to increase, the industry said that the direct sales industry talent is limited, emerging direct business talent can not meet the needs, to grab resources, grab the situation is bound to more serious.
Act 3
Increasing government affairs public
To accelerate the construction of the credit system to promote the sharing of information on the sector, improve the enterprise information file, improve the level of direct management of Web services, to provide more rich, more timely and more convenient government information.
Analysis: to reduce the power of favoritism
Direct selling industry experts said that after the implementation of the measures, direct selling enterprises approval time will be more clear, marketing information will be more transparency and greatly reduce power favoritism.
Act 4
Improve the system of laws and regulations
For the ten years since the implementation of the new situation, the new problem, the Ministry of Commerce will conduct in-depth investigation of the relevant departments, and fully listen to the views of experts, scholars and entrepreneurs, and actively promote the revision and perfection of direct selling regulations and supporting regulations, improve the legal system of business environment.
Analysis: China's direct sales will gradually enter the era of standardized management
Hu Jun said that the current business model has gradually changed with the development of the Internet, many laws and regulations need to change. And with the increase in the speed of the licensing, the direct selling industry's regulatory efforts will be more stringent, local regulatory mechanism will be more detailed.
Act 5
Strongly encourage the integration of online and offline
In recent years, direct sales, network marketing, store sales and other diversified business mode gradually mature, the integration of online and offline continue to strengthen, has become a new trend in the market development.
Analysis: conform to the trend of the market to enhance the confidence of direct selling enterprises
Triple play has been many years, this is the first official recognition of the Ministry of Commerce, net sales, store sales and other diversified business mode of view, the market wise move to promote the overall performance of the direct sales industry continues to upgrade. Sun Yat sen University associate professor, School of management, Huang yingzi pointed out that in 2015, like direct industry of spring and autumn and the Warring States period, will enter the flourishing stage, with the addition of electronic commerce, diversified development, industry boundaries become increasingly blurred, direct way also in quietly changing, a channel is not grasp will die, future also will more and more narrow. 3
(original title: the Ministry of Commerce announced the 5 good for hot)
Editor: Xiao Qin
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