[CNDSN11 April 11 news (China Business News) in recent years, with the economic and social development and industrial structure adjustment, to the Internet as the representative of a new round of science and technology innovation and the industrial revolution, destroy the network economy rapid development, e-commerce, online and offline interaction and other new industries, new formats continue to emerge, subversion of the many traditional industrial model and consumption patterns. Under the new situation, China has accelerated the pace of enterprise application approval and direct marketing enterprises to expand direct sales area, direct sales enterprises, direct sales area and business performance is growing rapidly, direct sales industry has also been rapid development.

In 2011, 30 direct selling enterprises running a total of about 612 billion yuan, the direct selling business turnover of about for 168 million yuan; in 2012, 34 direct selling enterprises running a total of about 700 billion yuan, direct selling business turnover of about for 199 billion yuan; in 2013, 39 direct selling enterprises running a total of about 96.7 billion yuan, direct operation of a total of about 207 billion yuan; 2014, 49 home direct selling enterprises running a total of about 1248 billion yuan, the direct selling business turnover of about to 248 million yuan.

As of the end of 2015 10, China approved 71 direct selling enterprises. One of the 27 foreign-funded enterprises, domestic enterprises 44. According to the relevant provisions of the direct sales enterprise approval to the business sector to change the scope of business registration, and in the approval of the establishment of a provincial branch offices in the region and set up a service network, for the record after the direct sales business activities. According to business information, at present, the existing provincial branch of direct sales enterprises more than 360, other branches of nearly 300, more than 10000 service outlets. Direct sales staff of more than 1000 people, direct sales staff of about 2200000 people, more than 3600 kinds of direct selling products. At present, the majority of direct selling companies use a variety of business models, the overall size of the direct sales industry to further expand.

Direct selling industry has become a favorable channel for employment. Direct marketing is labor-intensive industries, because the direct selling industry has the advantages of less investment, less barriers to entry and flexible mechanism, to create a large number of independent employment opportunities. China's current direct sales staff of more than 2200000 people, with the direct sales industry development, the number of direct sales companies continue to grow, creating a certain number of jobs each year, reducing the pressure on employment.

Direct sales model has become a new means of expanding consumption. China's economy has entered the "new normal", the consumption of the national economy, the basic supporting role and the leading role of the leading role is growing. Direct sales as an active way of sales, can take the initiative to mobilize the idle consumption of the community, to lower the cost of promoting the sale of products, the ability to tap the potential consumer market is very strong. According to experts predict that in accordance with the current development rate, the mainland's direct sales market size is expected to be 5000-6000 billion yuan, accounting for the total retail sales of social consumer goods reached 1-2%.

Direct selling enterprises to become a new area of innovation driven. In recent years, the direct marketing enterprises in accordance with the requirements of the regulations, direct marketing companies continue to innovate business methods, breaking the traditional business rules, to seek a diversified development. In the introduction of advertising and other means of word of mouth marketing, enhance the attractiveness of consumers. Some companies actively use the Internet, modern logistics and other means to carry out the full range of marketing, forming a cluster of passenger flow, logistics, capital flow, information flow as one of the industrial chain. Such as Tianjin Tiens Group through direct business, scouring the sea, cloud micro business diversification strategy, so that interoperability, interlocking, introduction of electronic wallet project is the direct selling industry and Internet banking and the depth of fusion. Amway Corp established a combination of online and offline, Amway experience Museum, so that consumers in the real experience of the effectiveness of the product, but also to enjoy the efficient and convenient Internet economy. September of this year, the Amway Corp also on the line, Amway mobile studio, is a micro channel based mobile business platform, Amway marketing staff can be zero cost, zero burden to carry out business, but also a large Amway Corp digital strategy.

Direct selling industry has become a new force of economic growth. Direct selling industry is not only a strong force in the field of sales, but also a powerful propeller to absorb social investment. Survey shows that more than 5 years of direct sales companies, usually an additional investment. Operations for 10 years or so, the average size of the additional investment of about 200000000 yuan, the effect of stimulating investment is more than the general consumer goods manufacturing industry. In the tax, since 2005, the direct selling industry, the cumulative amount of more than 30000000000. Only in 2014, direct sales companies, direct sales staff total tax 5696000000 yuan, of which, the company's direct tax payment of 5581000000 yuan, an increase of 1.15%, direct sales tax 154000000 yuan, an increase of 19.18%. 3

(original title: China's direct sales in the form of a good expert is expected to direct sales market size of 600000000000)

Editor: small Shen

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