Beijing, March 29th (News) (one of the United States, one of the largest direct selling AVON (Avon Products Inc., AVP) lost a large number of direct sales representatives, and this sales representative is a major feature of AVON. The reason for the loss is that the company failed to modernize the product, the development of online strategies or the use of social media to create profits.

Now private equity giant Cerberus Capital Management is trying to get the company to stop bleeding. Last year, Cerberus acquired the 131 year old company's troubled North American business. The new strategy, says Cerberus, is to cut some of the costs and refocus on selling cosmetics and skin care products to a group that is often overlooked by the beauty industry, a low income, aging woman in the central United states.

Cerberus said it plans to cut the cost of $90 million a year, with an annual increase of $75 million to spend on advertising, sales reps, digital systems and other projects.