[direct reporting network Beijing June 6th news] (World Manager Magazine) marketing essence is to let consumers know that you can meet his needs. The essence of the enterprise is the profit, good marketing strategy can make the enterprise get a good visibility, establish effective brand effect. But does not establish the marketing function in the market demand is the cost of enterprise resources.

In marketing, you have to tell the customer is that I have the ability to meet your requirements and products, appearance and function, in order to achieve your desired results. When an enterprise marketing can not clear expression of this time, the marketing is the failure, even if the enterprise marketing strategy impeccable, even if the scale of its marketing nobody can the enemy.

But to meet customer needs is a comprehensive system engineering, needs to be considered in many aspects.

Starting from its own advantages

Enterprises can not meet all the needs, need to do is to play their own advantages, in a field or with a product to meet the maximum existing customers, and develop, attract their potential to buy desire. The most advantageous resources concentrated in a field, a product, get the greatest advantage.

In addition, to meet customer needs does not mean that your business to have the industry's top technology, top management system to be successful. In the original industry leader in the modern business environment is more young company beat, not because the latter has the technology more advanced, management is more effective, and is often to the fastest speed to meet the needs of consumers hobby, or say the potential demand. They avoid competition in the traditional field with the industry leader, the root cause of the strong survival is the attention has been shown or potential, hidden desire for consumer demand.

Focus on potential demand

Companies need to develop the potential needs of consumers, reserve the appropriate technology, in order to gain a place in the market.

The existing demand a lot of providers, drastic competition necessarily, and potential demand of development not only in technology can meet customer, but also the strategic ancestors step.

But focusing on the potential demand to completely separate and curry favour by claptrap. The former is the development of long-term planning, and the latter only win short term effect. It is quite difficult to work, but we have to try, otherwise the enterprise will inevitably go to the doldrums, this is not the people's will for the transfer of the objective law. 3

(original title: direct selling enterprises, consumer demand should be fully satisfied?

Editor: Chen Feng

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