[straight news network Beijing April 25 hearing] (SIM direct state) in recent years, unlimited in terms of brand management results in the industry is obvious to all, in the eyes of many of the media industry, unlimited has quietly become the invisible champion. Then, from the screen to behind the scenes, infinitus actually do what? Today with the small series to go decoding unlimited brand strategy.

A model of unlimited - direct selling industry brand management

The development of China's direct selling industry for more than 30 years, after several industry reshuffle, foreign direct enterprises by virtue of its inherent advantages can respond to the changes, only a minority of direct enterprises can in many changes persist and develop, unlimited is the leader.

Unlimited in the past few years in the brand building achievements. It is reported that in 2009, under the leadership of the vice president Huang Jianlong community foundation who, unlimited on brand were re positioning and carding, the company officially changed its name as infinitus (China) Co., Ltd., the combination of brand concept and product promotion and other large-scale activities of "unlimited world walking day. Through this with attractive activities to attract public participation, the gradual accumulation of brand influence. 2015 is continue to increase brand promotion and investment, and now repeated innovations. For example, let the people in front of a bright brand promotion, let me keep you, and tracing the origins of the trip". "Let me keep your" invite all the popular "Star" Anson Hu, Zhu Dan, Han Geng, into the crowd, by playing relaxed game promotion infinitus products and brand philosophy, became a hot topic. In November of the same year, unlimited brand advertising winter fire fully open "Kindle" put a fire in the winter "in 12 cities nationwide, brand advertising coverage of Changchun, Qingdao, Xi'an, Changsha, Hangzhou, Zhengzhou, Shenyang, Shijiazhuang, Chongqing, Shanghai, Guangzhou, Hohhot,, and constantly enhance the brand reputation and influence.

Road of management

Unlimited brand management has experienced from scratch, in the market competition in the continuous refining process, is the health care industry typical path of brand management.

Success is the result of contingency and necessity. Unlimited brand success is the result of contingency and necessity.

Early development, unlimited sales of products mainly rely on the traditional distribution channels, brand building is mainly realized through word-of-mouth dissemination of consumer product experience, brand management system has not been formed. The establishment of this period of capital accumulation and trust of consumers for later unlimited brand strategy to prepare a solid foundation.

The medium-term development, with access to the stability of the direct selling license and policy environment, unlimited began to carry on the brand management system, in brand positioning, brand core value, brand recognition, integrated marketing communication were actively and effectively manage, make unlimited brand direct marketing industry, health care products industry has become well-known brands.

After 2009, unlimited brand management to a new stage, brand mainly go high-end line, the perfect of corporate culture, put forward "eight advantage", etc. a series of ideas, continue to shape the field of herbal health care brands.

The extension of product is unlimited brand development strategy

Unlimited is committed to the development, development, production and sales of traditional Chinese herbal medicine health products, attaches great importance to product high-tech investment. Company has with Tsinghua University, Southern Medical University, Hong Kong University of science and technology, the University of Hong Kong, China Academy of Sciences Shanghai Pharmaceutical Research Institute and other domestic and international a number of authoritative research institutions and colleges work closely, with "unlimited" as the core of the brand, has successfully developed the production out five series, six major brands, nearly 70 products, including: unlimited health food, Weiya skin care products, crafts Ya skin care products, plant personal care products ya, for a good home, enjoy Youle health supplies.

Unlimited Brand positioning is relatively clear, it has a close relationship with the order production. Take unlimited mode, before formal production, through distributors to consumers for promotional products according to consumer feedback to determine the output. This makes the production efficiency of unlimited higher. On the other hand also make timely understanding of consumer psychology, consumer demand and consumption trends, and other information, to stimulate consumer demand, preheating, the implementation of market consumption capacity precise control.

Three levels of brand core value

The main level being unlimited brand core value

Unlimited from the perspective of the overall, global elements of corporate culture, brand concept, brand positioning, brand identity and marketing communication and so on are planning system, embodies the core value of the brand's unlimited, allows unlimited in a long period of time to be stable and rapid development. 3

(original title: brand strategy decoding unlimited)

Editor: Xiao Shen

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.