[straight news network Beijing on March 8 news] (Beijing Morning Post) to the young generation in China of Korean dramas and variety shows in Korea infatuation, South Korean cosmetics company completed the counter attack in the Chinese market.

Its have snow show, Lange and other brands of cosmetics companies in South Korea amore Pacific announced the year 2015 earnings showed that overseas markets outside the native South Korea, amore Pacific fiscal year 2015 sales is 12573 billion won, growth rate reached 44.4%, the growth rate spike a congregation of Europe and the United States big name cosmetics enterprises.

China has become a solid strength of strong growth in overseas markets of South Korean cosmetics enterprises. Although not reported separately for specific sales data for the Chinese market, amore Pacific Group in 2015 earnings showed 51.5% year-on-year growth in sales in Asia.

Amorepacific relevant responsible person of the Beijing Morning Post reporter said, the company from 2002 to enter the Chinese market, nearly 10 years to always maintain an average annual growth of more than 40%. "From the external environment, the rise of China and South Korea Korean FTA has a certain role in promoting."

Even in the Chinese economy into the new normal, daily chemical industry growth slowdown, South Korean cosmetics can still maintain high growth. In contrast, European cosmetics giants in the Chinese market development is slowing in China 19 years of L'Oreal's latest earnings report shows, L'Oreal in 2015 China's annual sales of 1.496 billion yuan, than last year increase of 4.6%, although to maintain a continuous growth of 19 years, but a marked decline in growth rate.

In China consumers, South Korean cosmetics brands accelerate into the market Chinese. 2015 amore Pacific in the original snow show, Lange, makeup, Innisfree, Edith house five brands, the introduction of the two new brands, high-end features of beauty makeup brand "IOPE Aino clinic Bi" and high-end toiletries brand "Lv". Chinese amore Pacific but also with Alibaba Group signed a strategic cooperation agreement, to strengthen the online channel layout.

In the eyes of South Korean cosmetics companies, the Chinese market is a huge shake Qian Shu. Amore Pacific chairman Xu Qingpei revealed that its expectations for China, by 2020, the average annual growth of the Chinese market rate stable at 41%, 3.3 years trillion won ($175 billion yuan) sales revenue, with amore Pacific global sales of 28%. 3

(original title: exposing the Korean cosmetics counter attack on the road to the market growth in Europe and China seckill cosmetic giant)

Editor: Xiao Shen

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