2016-03-03 15:17
The United States direct selling enterprises eager landing Chinese natural sunlight
[straight news network Beijing on March 3 news, financial network) recently, in combing the direct selling market data found a hot word "natural sunlight", in various media has been widely search. It is reported that the U. S. - funded background of direct selling enterprises are preparing to enter the Chinese market, Xiaobian specially for everyone finishing the natural sunlight background information:
Company history
More than 40 years ago, suffering from stomach trouble Jean Hughes because for swallowing American chili powder easing stomach discomfort, but because American pepper taste burning hard to swallow, wife Christine proposal to be loaded into the capsule, proved, this is indeed a revolutionary idea! The effective way to get more and more recognition. In 1972, under the support of his family, Jean Hughes pioneered the first will be natural herbs filling into capsule, making it easier to use nutritional products company and named it "natural sunshine", they also this opens the herbaceous nutrition to improve the health of the legend trip.
The background and current situation of company
Founded in 1972, through 6 years of development, in 1978 in the United States (NASDAQ: NAtr). The natural sunlight in 34 countries around the world, more than 70 regions have hundreds of thousands of dealers. It is reported that the headquarters of the United States for China market expectations, looking forward to a new breakthrough in this emerging market Chinese. June 1, 2014, China health industry leading enterprise in Shanghai Fosun Pharmaceutical (Group) investment in natural sunlight headquarters in the United States, become a shareholder of the largest natural sunlight, the two sides signed strategic alliance. Therefore, the establishment of the natural sunlight Chinese companies. Now the company is a direct selling license application.
Direct marketing professional, natural sunlight, brand exhibition
Product strength
The products contain high-tech and advanced research ability, through 40 years of development, has accumulated more than 1300 mature formula, a total of more than 500 products in the world. In order to use the power of nature, the nutritional benefits of natural products to solve the health problems brought bad eating habits and lifestyle. Listed on the China future products will be set by combination form, starting from the regulation of detoxification metabolism, providing a full range of health Chinese consumer solutions.
For 8 consecutive years by the interactive health institutions rated as "America's health company"
2013 Forbes magazine is the Entrust Inc
A member of the American Committee of herbaceous plants
A member of the American Federation of natural products
The United States Food and Drug Administration certification
The United States national security fund health certification
The Australian Government Department of health certification
The Hughes Research Center, equipped with 5 biochemical laboratory and 4 clinical laboratories, with a number of doctors and doctors, to provide a full range of product endorsement
Research background
Built in Spanish Utah Valley Hughes research center each year into millions of dollars for research and development of products, for all products strictly, at any time to ensure that products with the world the latest medical and nutrition research synchronization. Chief scientific officer Matthew Tripp (Dr. Matthew Tripp) articles in all areas of outstanding scientists, researchers and medical personnel, formed a strong team of experts of science.
Direct marketing professional, natural sunlight, brand exhibition
By the end of 2015, Hughes Research Center has a total of four five new analysis laboratory, laboratory, and advanced testing equipment and production equipment.
Chemical laboratory - provides quantitative analysis and identification of herbaceous plant samples.
How to interact with natural compounds and Biological Research Laboratory of tissue culture model.
The cellular and molecular biological laboratory of plant nutrients to play a positive role on health.
The clinical research laboratory to make product formulations more fit the needs of the human body to create the best effect.
Quality control
Always adhere to the four quality promotion link -- "the selection of raw materials, skilled in effect, strict internal control, full quality, ensure products" pure (pure), potent (,) and proven (empirical) ".
Direct marketing professional, natural sunlight, brand exhibition
The selection of raw materials
To explore the quality of raw materials throughout the world, adhere to the best selection of raw material supply origin the purest and best quality raw materials. Regularly check the supplier's facilities and processes, to ensure the high quality of the collection of natural ingredients. The company will to plant raw materials collected products for each component in the proof of the source, once in any one of the indicators is an iota of difference, these materials will is declined and returned. Using cutting-edge technology, and strive to pure core nutrients. Finally, make each component can maximize their utility.
Good effect
In the product development process, the research team is made of excellent raw materials for the most effective, unremittingly improve nutrition of purity and potency and try different combinations between the efficacy of difference. At Hughes Research Center, set up five new R & D laboratories and four clinical laboratory, professional medical and scientific experts group members will be repeated scientific experiments and clinical trials, constantly optimize the product formula, our products are more fit the needs of the human body, as much as possible to create the best effect.
Strict internal control
With professional and perfect its own production base, and in strict to the world standard of internal control under the test condition to a full line of products for production and packaging, in terms of the world's most stringent regulations as the criterion, to create the industry benchmark of the internal control system.
The whole quality inspection
Insist on as many as 600 professional testing of products, from raw material selection to product development, for each kind of natural ingredients of the nutritional safety and effectiveness of a number of tests. R & D, production, packaging, all links are to undergo a rigorous quality inspection, to ensure the quality of all products are pure, sophisticated.
Management Introduction
Gregory L. Probert Peng Gerui
Natural sunshine group chairman of the board and Chief Executive Officer
Peng Gerui was a rich successful experience of outstanding leaders. Since January 2013 as a natural sunshine group executive chairman of the board, in October the same year was appointed as chief executive of natural sunlight. Prior to this, he served as an independent consultant in October 2010, June 2011 has served as group executive vice president.
Prior to joining the group of natural sunlight, Peng Gerui served as the penta water company's board of directors chairman and chief executive officer, Herbalife international of America group (Herbalife International President and chief operating officer, DMX music's chief executive officer, and Disney global home entertainment, executive vice president.
Peng Gerui rich experience of greatly enhanced the natural sunshine group to expand the global market power, he not only has a wealth of experience in direct sales, in the global consumer oriented career also shows excellent enterprise leadership and management ability.
Paul Noack Bao Noah
Natural sunlight emerging market International President
In 2014 10 Bonoya joined the natural sunshine group, global development strategy is currently responsible for the management of natural sunlight in emerging markets. With the natural sunshine group, Bonoya served as president of ViSalus company, ViSalus successfully helped pioneer Europe market, also hit the Canadian market sales record. At the Walt Disney Company for 10 years, has accumulated successful experience of many consumer goods market brand operation period. Effect on Herbalife international of America group, served as strategic planning, senior vice president and President of the Asia Pacific region, chief strategy officer, personally recruited and lead the Herbalife team at the time, leading and directly creates the Herbalife (China) market, for the future lay of the Chinese market development has laid a solid foundation.
Henry Zhou Zhou Luhao
Natural sunlight Chinese president
Zhou Luhao in October 2014 with natural sunlight, has overall responsibility for the natural sunshine group in China's business development and daily operations, who was in Amway, Herbalife, Oriflame, etc. a number of foreign direct selling enterprises as executives. Herbalife (China) served as vice president of operations, business and market. Responsible for Oriflame business development in the Asia Pacific region and served as vice president of China, the first push star product strategy, successfully helped Oriflame to achieve strategic transformation in the Chinese market. Now he brought together industry within the field of top talent, to create a fellow Chi, creativity, and both local operational experience and international visual field of professional management team, starting from the fingertips of the direct selling experience. So, it is urgent to open natural sunlight in China a new chapter!
development planning
China's e-commerce, mobile Internet development rapidly, natural sunlight will cater to consumers a new shopping habits, with the consumer behavior from the PC to the mobile terminal transfer, the company is determined to keep up with the trend of leading the trend, efforts to enhance the consumer in the mobile terminal shopping experience, future marketing practitioners in the exhibition industry in Taiwan products to build.
Natural sunlight (China) Company in the future development, the plans in a number of cities in China, set up brand exhibition center, give consumers the opportunity to have direct contact with the natural sun quality health and nutrition products, understand the process of product production and R & D, feel the brand culture and charm, to create a healthy and positive brand image.
At present, natural sunlight is actively applying for direct selling license, and look forward to a foreign direct selling enterprises can bring high-quality products to consumers at the same time, China, inject new vitality into the market.
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