[straight news network Beijing June 30 news] (direct selling in China) Shao Zhenyong and not the donkey hide gelatin direct selling the game live, donkey hide gelatin choice engage in foreign direct enterprises to have several years experience in sales manager Sun Pu at the helm direct marketing, in order to break the deadlock.

In May 2016, the industry rumors of the original Herbalife Chongqing Branch Manager Sun Pu served as chief executive of Dong'e direct gelatin plate. The reporter found the "knowledge economy", sun Pu has actually been Herbalife Beijing Branch Company Sales Manager, just because Herbalife's rotation system in 2014 assignment to Chongqing Office a year.

Why should Dong'e E-Jiao direct selling business coaching at this moment?

Traditional price trap bottleneck

In April 20th, Dong'e E-Jiao released the 2016 first quarter earnings. Donkey hide gelatin achieved revenues of 14.83 billion yuan, grew 3.56%. This is donkey hide gelatin revenue and net profit growth for the first time dropped to single digits and is less than 5%, according to the report.

2015 first quarter earnings, earnings for the first half of the year, the third quarter and full year earnings, donkey hide gelatin revenue growth respectively 51.29%, 47.53%, 41.4% and 35.9%; net profit growth were 23.16% and 24.26% and 18.54% and 19.00.

To this, the expert analysis, donkey hide gelatin revenue growth less than expected, mainly due to 2015 in the fourth quarter, the company announced again focus on product price, product price increases lead to loss of part of the customer, affect the income of the current period.

Donkey hide gelatin as a health care products has always been regarded as the main representative of Chinese traditional keeping in good health, as consumers pay more attention on the tonic health care, donkey hide gelatin demand also increased year by year, with the increase of the demand, price of donkey hide gelatin is the rapid rise. Dong'e hide gelatin glue as the leading companies in the industry, its products in the past 10 years, has 16 times raised the price.

Since 2005, Dong'e E-Jiao terminal retail price from 100 yuan rose to 4000 yuan /kg /kg. A statistical analyst, 2010, donkey hide gelatin of donkey hide gelatin block ex factory price of 432 yuan / kg, and now the price is 2914 yuan / kg, 6 years rose 5.74 times.

Donkey hide gelatin recently a price increase is in the November 17, 2015, donkey hide gelatin group said, "decided to study, since the date of the announcement, company focused on product donkey hide gelatin, compound E-Jiao slurry, peach Kyi E-Jiao cake out priced increase 15 percent, retail price also do corresponding adjustment."

The Dong'e donkey hide gelatin block after the price adjustment, the price increased from 2534 yuan /kg to 2914 yuan /kg. If the retail price adjustment, the terminal retail price from 3998 yuan /kg to 4598 yuan /kg. The gelatin block following the September 2014 price increases since, after a lapse of 1 years and 2 months after the price increases again, price rhythm exceeded market expectations.

From donkey hide gelatin earnings data is not difficult to find, market of donkey hide gelatin frequent price increase conflict effect becomes more and more obvious, relying solely on price strategy has not become the revitalization of the performance way.

And on the other side, donkey hide gelatin since May 2015 licensed, its direct marketing performance of the year has been lackluster, business development is far below the expected evaluation of direct brand lotus. In this case, Dong'e E-Jiao choose to replace the occupation managers, in order to break the plight of direct selling.

Sluggish road charge

Donkey hide gelatin lotus direct sales business in September 2015 officially launched, employ Kang beauty era business director Shao Zhenyong as donkey hide gelatin sales director. The patriarch of Kang beauty direct plate is Shao Zhenyong, but Kang beauty direct current Kangmei era general manager zhuqinghua to really started. According to legend, Shao Zhenyong Zhu Qinghua joined the veiled criticism. May 2014, in the United States and the United States after the start of the general assembly, Shao Zhenyong, who have left the United States and the United states. After joining the donkey hide gelatin, Shao Zhenyong start operation "Lotus LOHAS lead network", the development of "electronic commerce + direct" full channel direct sales model.

Direct sales team in Shao Zhenyong lead after nearly 10 months of operation, by virtue of the brand effect of donkey hide gelatin, lotus direct sales team obtained preliminary development, but look from donkey hide gelatin or vary too far.

Lotus direct inheritance of donkey hide gelatin's health care products, the direct product of only three, respectively is donkey hide gelatin soft capsule of beauty, donkey hide gelatin element slurry, peach Ji donkey hide gelatin walnut cake, price respectively is 365 yuan, 665 yuan, 438 yuan. The main effect of enhancing immunity, beauty, the ingredients contain Dong'e gelatin. According to Ms. Pang, a Hubei Jingzhou dealer introduction, if you want to join lotus direct, declaration value $15880 Lotus products, become a gold member, continuous two months performance in more than 28000 yuan before become lotus dealers.

"Jiao yuan paste did not sell very well, it also sold for half a year, can not sell a box, then do not enter." A donkey hide gelatin dealer told the knowledge economy "reporter," people want to buy is authentic donkey hide gelatin, other derived products, only on a door, block a thing. "

When a reporter asked why the direct product no donkey hide gelatin, Ms. Peng explained: "is charge of the direct selling market is still at the development stage, focus on expanding direct sales force, product sales price is not high, and the donkey hide gelatin price is too high, consumption is narrow, so the direct marketing products not donkey hide gelatin, but follow-up will launch a donkey hide gelatin."

Although the sales of "beauty", but the direct road is Dong'e county go more difficult. Dong'e County Sales has been in the exploration stage, the direct selling business development is slow, lower than expected.

It is reported that Dong'e County lotus team did not like the other direct selling enterprises that develop direct sales network. "Knowledge economy" reporter from the inside of a sales staff to understand the situation is,