Direct reporting network in Beijing in June 27th (Chinese consumer newspaper), although after 8 years of development, but in the Chinese direct selling market, foreign investment enterprises are still singing the main character. This is the Chinese consumer newspaper reporter in February 19th from the China Association of foreign investment enterprises direct sales industry committee was established on the understanding of the.

According to the Ministry of Commerce, the foreign secretary of the person in charge, since the "direct marketing management regulations," the implementation of 8 years, China's direct selling market has been standardized and orderly healthy and steady development. 2006, 2007 is the direct selling business license is more concentrated in two years, after the approval rate slowed in 2008. At present, a total of 43 companies approved direct sales business license, of which a total of 22 foreign direct selling enterprises, more than half. According to the statistics of the Ministry of Commerce of the direct selling industry management information system, in 2013, the national foreign direct selling enterprises sales is 209 billion yuan, accounted for 96% of the nationwide direct sales total sales revenue; foreign direct selling enterprises direct member of 200 million people, accounted for 97%, foreign direct selling enterprises to set up the branch machine structure 239, accounted for 79%. Overall, the development of foreign direct selling enterprises stable and healthy.

The responsible person said, the Chinese government will, as always, to the direct sale industry in accordance with the "direct management Ordinance" and other laws and regulations on the basis, to promote and protect, to healthy and orderly and sustainable development of the direct selling industry norms. The responsible person said, direct marketing as a product sales model, relationship between producers and consumers of product distribution chain, to reduce the enterprise cost, at the same time, also can provide more convenient services to consumers, especially some new health products, Jahwa products sales channels to expand, which stimulate the domestic demand. Promote consumption, also provide some employment opportunities for the society. At present, most foreign direct selling enterprises to comply with the direct marketing management system, pay attention to risk management, strengthen internal management, many enterprises to actively strengthen research and development, products and services has been consumer recognition, and achieved a certain market share. Business operations, profits and taxes, are continuing to grow, the size and effectiveness of continuous improvement. Many direct enterprises enthusiastic public welfare undertakings, conscientiously fulfill corporate social responsibility, and achieved good social repercussions.

However, with the continuous expansion of direct marketing and direct sales force, there are problems in the field of direct marketing. The responsible person stressed that foreign direct selling enterprises should continue to carefully study the "direct management Ordinance", "Regulations on Prohibition of pyramid selling", law-abiding business, establish and improve the strict self-discipline, self-examination and self correction of the long-term mechanism, and resolutely prevent and put an end to the illegal pyramid schemes, eliminate the false propaganda, cross selling and other illegal acts, strengthen internal management, both to manage the sales team, to standardize the dealer management behavior, at the same time, but also to protect the legitimate rights and interests of consumers and marketing practitioners.

On the day of the China Association of enterprises with foreign investment and the direct selling industry committee on the establishment of the general assembly, Hu Guocai, vice president of the China Association of enterprises with foreign investment was elected chairman of this session of the Commission, Amway (China) Audie Wong, President of daily necessities Co., Ltd., infinitus (China) Co., Ltd., senior vice president Yang Guojin, Mary Kay (China) Zhang Jing Cosmetics Co., Ltd. vice president for external affairs, Bao Jian (China) daily necessities Co., Ltd. President Lee was elected vice president. Participating enterprises jointly issued the "initiative", the initiative to do a good job of direct marketing companies to sell, to eliminate marketing. 3

(original title: China's direct selling market, foreign companies still play a leading role

Editor: Xiao Shen

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