Direct reporting network Beijing June 7th (Southern Metropolis Daily Ma Jianzhong) twelfth World Chinese direct conference opening ceremony on the opening of the overseas direct incubator program.

Yesterday, the twelfth session of the world Chinese direct conference in Guangzhou Baiyun International Conference Center opened.

The direct selling industry "Oscar," said the world Chinese direct the general assembly, yesterday drew 1500 ginseng will, the general assembly has been working to break the closed industries, establish social and direct communication, Chinese direct exchanges and cooperation, learning and research to build the first platform. The latest data show that in 2015 China's direct selling market in the country to support the national policy environment, the market consumption concept to stimulate the transformation and upgrading, has entered the golden era of explosive development. Only a year's time, there are 23 licenses issued, more than 200 traditional enterprises fought direct start licensing Shanghai, the size of the market "blowout" growth, almost equal to 200 billion mark. Some analysts believe that in 2016, driven by the engine of Internet economy, capital economy and consumption economy, accelerate the integration of the direct selling industry with the mainstream economic merger of the Internet new technologies, new industries, such as new business models, is expected to gradually out of the public recognition of the situation, as the dominant mode of the economy in the future.

Southern yesterday interview World Chinese direct selling the Organizing Committee Executive Secretary General Hu Jun, the depth of the talk about the direct selling industry return and innovation, attention and transformation, market and product, entrepreneurship and wealth.

Multiple factors to promote the new direct sales blowout

Nandu: why will the Organizing Committee of the General Assembly this year's theme as the "new direct selling blowout era"?

Hu Jun: the first is the new direct marketing environment, the current new policy environment is very favorable for direct marketing. First of all, the state is vigorously promoting the public entrepreneurship, innovation and peoples, the policy has been recognized as the source of power that is prosperous, the fair, the powerful nation strategy, to promote the adjustment of economic structure, to create the development of a new engine and enhance new impetus to the development, walk the road of innovation driven development has important significance. And direct marketing is to start their own businesses in the corpus cavernosum, is steady growth, expanding employment, stimulate an important mode of the wisdom and creativity of hundreds of millions of people to start their own businesses.

Secondly, the health and service industry in Shuangfeng mouth, direct sales in the stable employment also play a positive role. This role in the production and manufacturing to high-tech service-oriented change in the background, the migrant workers, 50, 40 after the crowd, particularly significant.

Third, the competent authorities issued licensing speed, but also to accelerate the development of the industry's blowout. In accordance with the current rate, the next 3- 5 years the industry will appear 200 -300 home sales enterprises.

In addition, the new direct marketing is also increasing, various forms of direct selling in the emerging. For example, the combination of direct sales model and the Internet, there has been a micro business, and the combination of traditional companies, but also the birth of a new model.

Return to the mainstream or just a matter of time

Nandu: you just revealed the next 3- 5 years the industry will appear 200-300 home direct sales enterprise, why is there such a prediction?

Hu Jun: in fact, we expect this year will reach 100 cards. We believe that in the government encourages the sharing economy "(that is," sharing economy ", the same below), the growth rate of the direct selling industry for 8 consecutive years to run a substantial win GDP, under the background of large state-owned enterprises, listed companies have joined, direct return to the mainstream has been only a matter of time.

It should be noted that the traditional enterprises, including pharmaceutical companies, health care products companies, cosmetic enterprises in the traditional channels are facing great pressure, these companies are not the case of direct marketing, but more and more.

In addition, the mainstream model of the future economy will have more and more enterprises to apply for direct selling licenses, which will become the mainstream of the future business model. Some analysis that the future of business is an acquaintance of the community business. The future of the economy will be the social economy, and direct marketing will be a way of the future of social. In fact, from the reality of the current situation, people are no longer simply believe that advertising, but more willing to believe that a friend's share, recommendation and experience.

Direct supply side reforms also have a brilliant future

Nandu: the transformation of the traditional enterprises to some extent, is also a manifestation of the supply side reform, then, what is the role of direct marketing in the supply side of the reform?

Jun: since last year, the central constantly stressed the importance of supply side structural reform, proposed to productivity, to inventory, deleveraging, cost reduction, and make up for weaknesses in the tasks and reduce the inefficient supply, expand the effective supply. And direct marketing as a new economic model to share, to resolve the excess capacity and expand the supply side of the new thinking.

As a matter of fact, 2016 is a landmark year for the "sharing economy". 2016 government work report made it clear: to support the sharing of economic development, improve the efficiency of resource use, so that more people involved, rich up."

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.

 

In the case of Longliqi cosmetic industry. There was a risk of being acquired, but thanks to a shared economic model, in the capacity to go at the same time, make an inventory and optimize production capacity, citing the German industry 4 technology. Again in the pharmaceutical industry, Kang Mei pharmaceutical industry, for example, 2 million yuan of direct investment in the early stage, is in exchange for the results of 1 billion yuan.

The product is the key focus in order to win the market

Nandu: more traditional enterprises to join the direct marketing industry, in your opinion, the future of direct marketing industry, the operation of what will change?

Hu Jun: our pre judgment is that the total market share of direct sales industry has become large, but the competition among the companies are also increasing, the problem of personnel flow disorder is also highlighted