[direct reporting network Beijing on March 4th news] (Huizhong direct remember) fortune three strains of myth? Yes, that is to occupy 2/3 of China's rural population.

China currently has 800 million people living in rural areas. Rural social and economic development has gradually integrated into the power of the internet. Based on the popularity of smart phones, rural residents are getting more and more extensive access to the internet. With the popularity of smart phones and 4G networks and other infrastructure to build, the countryside is no longer a lost contact land. Can predict, less than two years, the electricity suppliers in most of the rural areas of our country will become a necessary skill for people living. Research from the ether capital shows that with the improvement of the degree of education of farmers, rural consumption in recent years, showing a brand awareness, consumer upgrades, online shopping and other characteristics of the rise.

Although the current point of view, China's urban-rural difference is very significant of, but convenience and benefits brought by the Internet to the residents of the city, the future will certainly slowly to penetrate into the rural areas and the direction we firmly believe that no doubt. Between urban and rural areas of the floating population and migrant workers and other desire for wealth, to the hotshots seeds in rural miracles, and inherent in the rural community consciousness and acquaintance economy is to the direct selling industry to do the word of mouth marketing of natural soils. Agricultural production and consumption of farmers, take today's Internet, will become a huge market for direct sales of two.

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The rural market is a great opportunity, at least from three aspects can be proved:

One, since the SARS in 2003, the city's direct market excessive speculation led to weak, transfer to the rural market is one of the strategic transformation of direct selling enterprises now.

Second, with the implementation of the new labor law, long-term in the low-end manufacturing and construction, catering, tourism, home economics, and other services for low-income people, per capita income with the general improvement of 20% - 30%, and this is precisely the people benefit from is migrant workers, can foresee the population purchasing power will be significantly enhanced and in the next ten years become new strength in the Chinese market to stimulate domestic demand, because this consumer population base is large, so the release of market purchasing power is quite dramatic.

Three, because of China's labor market is not developed, the employment system is not perfect, China's rural areas and migrant workers in the city group, still hovering in the employment is not sufficient and hidden unemployment edge. Therefore, the direct sales to its low threshold, the need to invest a small, flexible, free, hard to the individual quality requirements of the characteristics of high, just in line with the needs of this group of entrepreneurs. Therefore, the labor intensive direct selling mode will become one of the pioneering ways of young farmers in the rural market.

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6 rural consumption psychology

1, simple and specific quality first

A graduate of the University of Amway distributors to Shuangfeng County of Hunan rural to retail cleaning agent, he through relatives organized several farmers talk about direct marketing trends, product brand personality, 5 years can earn much money... He hasn't finished in half an hour!

The farmer stood up and said, "don't say it's no use, you tell me, what is your bag of laundry detergent?" Can not be used to retreat? Can the pesticide on Apple clean? Run out, where to purchase? Can you give me a discount?"

Farmers don't need a fancy, abstract advocacy, you only need to tell his products quality is very good and it is best to live demonstration to him, he will immediately produce impulse buying. If the product is good, he would immediately told his pro Granville friends. Therefore, the direct selling enterprises to enter the rural market, the selected products must be practical, functional and effective, intuitive, specific.

2, price sensitive image memory

By buying the restriction of horizontal force, just up the small rich Chinese farmers of commodity prices is unusually sensitive, in this period, they in the choice of products more considering the practical functions of the product and the price is cheap, rather than single product added value. In addition, the level of education of farmers by the limit, the product is more like a picture of the packaging, rather than the abstract description of the text. A lot of direct selling enterprises in the health food packaging box, often the function description is big and whole, abstract and general, the farmer can't remember, also won't remember. But if you can on the packaging in order to illustrate the pattern will be in place to receive a good effect.

3, mutual comparison, jealous heart

The most typical feature in China's rural peasant consciousness when the number of farmers' ambition, jealous. In the same village, as long as anyone who has done a bit of what the sale of the property, there is a group of people to follow to do. Today, the South Lee Kum Kee, Zhongshan perfect company in Hunan market performance is always maintained in the billion or so the performance scale, which produced by the team of the rural market dealers consumption performance should not be underestimated. Therefore, now the direct selling enterprises to open the market in rural areas, we must strengthen the demonstration, demonstration character cultivation, often a village have an appeal of the villagers choose your company's products, often several villages surrounding the situation will quickly forced open.

4, once trust, never change