[direct reporting network February 29 news] (Beijing Evening News recently, many people's micro channel circle of friends have encountered generated by the public, "COFCO healthy life" poster scraper: micro channel friends in the circle of friends released a poster picture of the picture, and invite friends to scan two-dimensional code number of public concern and become their own in the public, micro business platform "offline", and give the recommended Award ".

Although was suspected of "selling" or "multilayer distribution patterns of questioning, but all the users is still difficult to resist" COFCO new shopping mode, clean out treasure to cry so much publicity language of temptation, for the trust and support of COFCO products, attention in succession, forwarding and consumption. The event because of the large number of participants is rapidly fermentation, not only to make the online sale of goods sold out instantly, system background is due to flow over large to access, "system maintenance and upgrade the words in the background of the public maintained 3 days long, people inevitably questioned the driving force behind in the end is not really COFCO?

Contact this reporter to the number of the public operator -- macro Biological Engineering Co., Ltd. (hereinafter referred to as the macro organisms), that belong to a subsidiary of COFCO China tuhsu health food business department, the sale of products from COFCO each product line. Zhonghong biological market department responsible person told the reporter, although online merchandise involving snacks, drinks, health care, Cereals, oil, flour, the United States support the 6 major categories, but the future development direction of the platform will return to the "bank" -- functional foods and nutraceuticals, and this category is macro organisms in the whole industry chain COFCO the fundamental position of the.

In the face of the geometric spread effect of marketing events ", the person in charge to make" reasonable, contrary to expectation "attitude. In this regard, and Jun consulting business partner Chen Qifu analysis, COFCO signs among the people for food safety degree of anxiety only increase unabated today has a strong appeal, together with the so-called "recommended the promotion for the reward stimulation, be regarded as a successful event marketing case is understandable. Macro biological of "reasonable" expressions are derived from this.

As of press time, COFCO for macro biological micro business model has not yet made a clear statement, but the industry there is no lack of a voice guess group of this kind of "new things" to neither supported nor opposed attitude. Investment advisor in the food industry researcher Liang Ming Xuan believes that "micro public" COFCO healthy life 'marketing mode does not exclude the macro behavior of the individual is: to provide public products although is COFCO products, but the variety level and price with COFCO electric business platform' I buy nets' there are differences; at the same time, COFCO as the largest grain and oil food enterprises, without direct selling license, protects the to play 'edge ball' the possibility of relatively small. " From the number of public product, promotion and operation of micro business platform, have not fully prepared too, the promotion will also naturally harvest "contrary to expectation" effect.

The future development prospects on the public, industry insiders are not optimistic. And consulting business partner Chen Qifu proposed the most fundamental reason still can not be separated from the COFCO's state-owned background, in the integration of resources being constraints, thus affecting the succeed rate. Compared with other marketing channels, operational efficiency and rapid innovation in with the changes in the market for micro business model is more critical, to in order to meet the demand of market in products, services, prices and make timely changes, to provide consumers with personalized services. Secondly, the recommended reward way first in the field of micro business marketing is not marketing model is not new. Again, its sales of products such as being limited to only functional foods and health foods, and completely peeled off food, COFCO brand on the market reflects the strong reputation endorsement I am afraid to play some discount the.

Anyway, one thing is certain, "COFCO healthy life public, triggered by the event marketing, will indeed have a certain promotion effect, at least so that more people will look to re lock in the micro business platform, to think, to change. The stimulation process will lead to the aggravation of the competition among the enterprises, both to adapt to the market ability or resources integrated operational capability, superior enterprises can in the future competition in the market come to the fore.

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