[Beijing Direct News Network August 18th] (Beijing Business Daily)2020 is the 25th year for Mary Kay to enter the Chinese market and meet and know Chinese women. Since Mary Kay was founded in 1963, she has spared no effort to create a better working environment and living conditions for women. Based on the inheritance of the mission of "enriching women's life", Mary Kay (China) Co., Ltd. (hereinafter referred to as "Mary Kay") and the United Nations Development Program (UNDP) and China Women's development foundation jointly launched the "United Nations sustainable development goal demonstration village" (hereinafter referred to as "sdgs demonstration village") project in the crucial year of poverty alleviation and decisive victory, and achieved a comprehensive poverty alleviation It has brought about an improvement in the life of local women. This achievement is an innovative mode explored by Mary Kay in combination with her own advantages in women's training and development and in close combination with local resources.

Poverty alleviation

Play the song of happy countryside

"Since Mary Kay launched the sdgs demonstration village project to Wai Pula village, the development speed of our village has accelerated for ten years." When other rural cadres come to visit puxuechang village outside Yijiu Town, Yongren County, Yunnan Province, as a state-level poverty-stricken county, Pu Xuechang, Secretary of the town Party committee, often speaks with pride of the changes that have taken place in the village in recent years. Two years after the sdgs demonstration village was launched, more than 300 villagers in the village developed their planting, breeding and rural tourism industries, 89 poor households with registered cards and 310 poor people obtained more industrial development channels and local employment opportunities. The poverty incidence rate has dropped from 28% in 2017 to 0.77% in 2019. At the same time, the village's water and electricity, streets, garbage disposal and other infrastructure have been improved, the natural environment and traditional culture of the village have been protected, and the whole village has gradually become clean, beautiful and vigorous.

With the steady progress of sdgs demonstration village project, Mary Kay also held up half of the sky for women in Wai PRA village. From 2017 to 2020, Mary Kay China has donated 1 million yuan to sdgs village project every year for three consecutive years. By the end of 2019, the annual per capita income growth rate of sdgs demonstration villages has reached 11.2%; 210 seasonal migrant workers and 120 long-term migrant workers have chosen to return home for employment and entrepreneurship. The model room of B & B sponsored by Wai Pula Village Rural Tourism Cooperative has opened and received 9 venues with a total of 37 tourists. The first Village Fair attracted more than 3000 people. At the same time, the project provided 23 tourism training sessions, 1200 women and villagers were trained, and 45 people went out for investigation.

Through the construction of sdgs village, the project has created a new source of income and a sustainable livelihood system for the poor, especially women, and built capacity-building to achieve effective poverty reduction. At the same time, with the goal of women's livelihood development, the project also discussed the implementation of Yi embroidery, planting and breeding with the village women. It is worth noting that through the training of Yi embroidery alone, 607 women over 18 years old in the village have obtained employment opportunities and broadened the channels of income increase. The hard-working women of Wai PRA village are also willing to work hard.

On the basis of empowerment, the sdgs demonstration village project also carried out women's capacity-building training, involving women's participation in ecotourism training, women and environmental protection, women and rights, women and family education, etc. while respecting women's rights as villagers and citizens rather than as family members, it also fostered and incubated women's development and mutual aid organizations Strengthen women's subjective consciousness.

Empowering women

25 years of dream fulfillment

As a global platform for women's entrepreneurship, Mary Kay has been supporting Chinese women to set up their own businesses through career opportunities over the past 25 years. It is Mary Kay's strong social responsibility to apply the experience of women's development to more women and get the support and resources they need for development.