[straight network Beijing July 7th hearing] (knowledge economy magazine) Lin Zheng said, "the past thing, he does not want to mention.". That time, he had left Yongchun hall headquarters for more than a year.

Li Baoqin said she would never work with Yan ting and her partner for 8 years. Prior to this, they have worked together two times, even now, they and Yongchun hall also has a "continuous, rational and confused" relationship.

Dai said the three provinces, he came to Yongchun hall, is to help solve the problem. But after 8 months in Yongchun, Dai three provinces returned to the cloud.

From the end of 2015, it is difficult to usher in direct spring Yongchun hall, opened the "endless" model. Senior personnel changes frequently, occupation managers have office and quickly go; dealers have been away from home, and even part of the old Yongchun hall dealers also quietly left; the new team continue to visit and join the coexistence of a variety of bonus system......

Ever since its establishment, Yongchun seems to have been looking for a direct line for the company's development. Although there have been brilliant in the middle, but every time the outcome is not satisfactory. This time, the company took over the banner of direct selling business is no longer Yongchun hall outside professional managers, but from the founding of the Yongchun hall in the company struggle for the elderly - Ding Xuzhong.

For Ding Xuzhong, he is also a transitional person in the difficult period of direct selling. Today's Yongchun church, under the leadership of Ding Xuzhong, once again in such "stability" situation.

Yongchun tong head, Yan ting and no doubt that China's direct selling industry is a respected stick, but the direct way to rely on feelings is useless. In 2016, after the withdrawal of Lin Gang, Yan ting and ordering 20 copies of the direct selling practice guide produced by this company tried to let the management team re learn the direct selling, but the market is another book that can be changed.

Ten years Shen road

As a veteran enterprise, Yongchun hall has been developing for nearly 20 years since its establishment in 1999. It has hardly stopped trying and exploring the direct selling market.

In the last century, in 90s, the domestic ginkgo cultivation upsurge, Shandong County, Surabaya Province, Ginkgo biloba leaf collection park more than 10000 mu, but only stay on the Ginkgo biloba, the income of farmers has not been much improved. In order to get rid of the simple production of Ginkgo biloba, go on the road of deep processing, at the beginning of 1998, Yan ting and led some people to 500 thousand yuan of funds started, founded the Shandong Surabaya Yongchun hall ginkgo products Co. Ltd., began the entrepreneurial path.

At the initial stage of entrepreneurship, the Yongchun hall did not develop greatly due to the backward production facilities and the single product. After 2000, Yongchun hall and the Shandong University of Traditional Chinese Medicine and other scientific research units, and hired Zhang Wen higher domestic well-known experts to participate in product development, developed a new generation of Compound Ginkgo Health-Enhancing Herbal Tea salvia, ginkgo tea. Informed sources, Yongchun church at that time seems to have begun to try direct way.

In 2005, the implementation of the regulations on direct selling management marked the reopening of China's direct selling industry. Yongchun Tong and many have been in the direct way to test the water for many years, China's Quasi direct marketing companies together to become the first direct marketing license applicants, looking forward to China's direct selling spring.

It is understood that, in February 2006, Yongchun hall became the first batch of enterprises to submit direct marketing permit information to the Ministry of commerce. In July of the same year, Yongchun Tong increased its registered capital to 113 million 900 thousand yuan, and issued a statement of claims smoothly.

At that time, the spring breeze of direct selling opened everything, and everyone took the "quick" licensing as the top priority.

At that time, it was also the peak period of the direct marketing development of Yongchun Tong, and the booming market seemed to be in crisis under the strict "direct selling regulations" and "Prohibition of pyramid selling regulations". In order to take the card first, Yongchun hall reluctantly decided to make an urgent transition, according to the relevant requirements of the "Regulations" to regulate the market and adjust the bonus system, these measures directly affect the interests of dealers. Yongchun Tong old dealer said, was in the top distributors income dropped to 1/20 before the transformation, and ultimately caused a sensation industry "Yongchun hall No. 2 China National dealer who led the team of 200 thousand collective home event. Despite a slight exaggeration, the Yongchun church has indeed suffered a major blow. And this incident has become increasingly influential, and then directly developed into "involving biography" incident, but also to make Yongchun church worse, other key dealers are under multiple pressures to choose to leave. Yongchun hall encounter the first direct hit, eventually leading to take the brand of hope was extinguished directly.

In the following period, Yongchun hall replaced professional managers, adjusted market development strategies, tended to steady development, set up a "global marketing center", announced "enter the international market" and develop new projects...... All this is not able to get direct licence case of frustration. Although the situation is grim, but Yongchun hall direct sales still do, mainly left some loyal to the product consumer dealers, the company is basically forgotten by the industry.

In 2008, after Yongchun hall changed its name, it pointed out that it would increase the application for direct selling licenses.

In 2010, the Yongchun office submitted its application for the second time to the Ministry of commerce. But this time because of incomplete information, a company applying for direct selling business area did not get enough support to Yongchun hall once again frustrated.

After two years of adjustment and development, Yongchun hall began preparing for the third licence application in 2012. After a year of full preparation, in 2013, the Yongchun court submitted the licensing information to the Ministry of Commerce again. This time, Yongchun Tang's "licensing" work has finally made a phased progress - in July 9, 2014, the Ministry of Commerce direct sales industry management information system officially announced the "Yongchun hall" Declaration of licensing.

During this period, Yongchun Tong also made progress in broadening the product line. In 2013, the Yongchun Hall of the introduction of the national high-end talent Dr. Li Wenbao, to boost the development of Yongchun hall Acer project, trying to achieve Acer from the base plant, product development and marketing and capital operation as a breakthrough in the field of. In 2014, Yongchun set up a "Jining City Silver Spring Acer Institute" and the actual operation, the Institute focuses on planting and greening Acer base, Acer technology promotion and demonstration, to provide technical support for Acer products R & D, while providing $Baofeng development of technical guidance and services for the society.

According to informed sources, this time Yan ting and seems to have figured out, and will not again betting in the direct project Maple plate, but hope that through the traditional mode of operation, and finally realize the maple board listed, to enter the capital market.

In May 22, 2015, the direct selling licence of Yongchun Tong was publicized on the website of the Ministry of Commerce. Yongchun Tong became the fifty-fifth direct selling enterprise with direct licence. So far, Yongchun church nearly 10 years of "Shen" tour finally completed.

"Yongchun hall" direct way, is a lot of Chinese direct selling enterprises have had the industry toss history. And the head of the Yongchun hall, Yan ting and no doubt is China's direct selling industry, a respected respected, but the direct way to rely on feelings is useless. "

Welcome to the dawn of direct marketing!

Yongchun Hall of "take card", and later became Yongchun hall direct vice chairman and President of the Lin closely related. Li Baoqin, Lin Zheng and China is the direct selling industry veteran, Li Baoqin once in MaryKay, Shanghe, Yongchun hall, green valley and three have created a brilliant performance, Lin Zheng under the influence of her mother, at the age of 16 and a direct contact, the road in Yongchun hall, green valley and tertiary create "after 80" direct legend. Also because mother's name is too loud, Lin has been trying to get out of their direct road, and hope that others will no longer be "Li Baoqin's son" to locate him.

In sansei company, although they have very high engagement, but Lin Zheng did not meet until the start coming up with a plan, he wants to overweeningly ambitious trader even when direct selling, direct selling enterprises boss. This idea in his contact with Yongchun again after a hall.

In 2014, Lin joined two young men of his age to cooperate with the Yan Ting peace talks. It is said that at that time, their car trunk is ready to pay 20 million yuan in cash to Yongchun Hall security deposit. With such determination and sincerity, their cooperation with the Yongchun church was soon negotiated. Yongchun hall accelerated to enter the substantive stage of applying for direct selling licences.

At the beginning of 2015, the Yongchun direct marketing declaration was issued on the official website of the Ministry of Commerce, which showed that the licensing work has achieved a successful stage. At this time, Lin will tell the mother Li Baoqin. Li Baoqin, in his astonishment, chose unconditional support for his son. After that, they officially left their juniors and joined Yongchun hall.

The two young Companions to work with Lin are Chen Wei and Ding Feng. Among them, Chen Wei is an investment expert, he is slow to do direct marketing did not feel, and then chose to quit. Ding Feng is one of the pengdun commercial traders, because two people nostalgia greatly, he and Lin Zheng together in Yongchun Hall of sales.

Yongchun hall when direct opened again, Lin Zheng to President Ding Feng for identity, CEO, and Li Baoqin served as special adviser to the chairman of the board, and became the Yongchun Hall of the original system of direct selling system in charge of holy leaders, its major system.

It is said that because of Lin Yan and other people pay the margin, which won the Yongchun Tang direct plate 49% of the shares, Yan Tinghe still has 51% of the shares, to occupy a controlling position.

Lin's mother and son came to Yongchun hall and began to build the brand image of Yongchun hall. They first decoration business office building, improve the hardware facilities, improve the overall appearance of the enterprise; secondly, improve the Yongchun hall exhibition hall design, enterprise culture and enterprise concept into one, through the theme of the design of science and technology, youth and freedom to improve the brand image of the Yongchun hall.

In addition, in the market, in addition to the Yongchun Hall of the original team, most of the team remaining almost entirely by Lin Zheng and take over or re established, including the diamond woman team, Lin Zheng and the original will lead the team in the ancestral life team, Hubei Peng Dun electric general manager Zhang Yongchun hall, which were formed six market system team; at the same time, Yongchun has also set up a chairman Yan ting and as the core, the core of Leadership Group CEO Lin Zheng, group general counsel Li Baoqin, CEO Ding Feng Ding Xuzhong, general manager of marketing, education and training center, vice president of Mu Ling Yu, vice president of the He Baixiang center customer service business together. At this time of the Yongchun hall, ready to set up a hurricane in the market.

In June 6, 2015, Yongchun hall held direct selling business startup conference and "Internet plus" direct permanent micro business model strategy conference. As the chief designer of the new transformation of Yongchun hall, Lin Zheng, based on the fact that the Yongchun direct selling market started late, formally put forward the concept of "three see nine new" and the development goal of "overtaking by turns" at the meeting.

In December 12th of the same year, Yongchun Hall of the annual meeting and officially launched the direct market, this conference, Lin Zheng not only reiterated that "corner overtaking" development target, also proposed the Yongchun Hall of "15 plan", he will be in Yongchun during 2016 -2020 hall five years development planning is defined as the start of the year, Yongchun Internet Hall of fission years, industrial development, restructuring shares years and the whole industry year, intended to promote the development of a step by step, even proposed in 5 years at Yongchun hall 10 billion.

At the same time, in this conference, Sichuan Wumeng company formally signed cooperation with Yongchun Yun Tong, Li Bai jointly set up the international system, the main leaders are Ding Feng, Li Baoqin, Lin Zheng, Zhu Xiaodong, He Baixiang, Mou Yuling, Wen Department of 6 people, including Zhu Xiaodong is the general manager of the original Wumeng rhyme, Wen Keyuan served as chief executive officer of the company, Wumeng rhyme. It is understood that Bole International's flagship product for Bai Li Qing Dan, focusing on women's reproductive health.

From Lin Zheng seen in a series of actions in Yongchun hall is not difficult, has more than 10 years of direct experience he dare to do, not only have the courage, but also have the ability, also has a strong ability to integrate resources and business skills. He believes that as long as the performance speak, Yongchun hall chairman Yan ting and can retire to take money or to do other things, no longer worry about direct marketing.

However, contrary to expectations, even if the forest levy to help Yongchun Tong to pay a margin, has a stake and power, the year's performance also proved that he did bring surprise to Yongchun hall, but things go in

"With more than 10 years of direct sales experience Lin Zheng to dare to do, not only have the courage, but also have the ability, also has a strong ability to integrate resources and business skills. However, the direct selling of Yongchun Tong is not what he wanted. "

High-level personnel changes

Shortly after the 2015 year, the industry came news, Lin Zheng suddenly and mother Li Baoqin withdrew from the Yongchun church leadership, and returned to Xuzhou in 2016 before the Spring Festival, the main development of Yongchun Bai Li Tang International market.

A month ago, Lin Zheng Hai also smug, ready to show in a career in high and vigorous spirits, grand, a month later, he had to leave in the cooperation between the two sides only half the time, it had to wonder.

Through the system leader of a church in Yongchun, this reporter has learned that the withdrawal of Lin's mother and son is related to the bonus system of the company. Lin Zheng mother joined the Yongchun hall, Yongchun Hall of dealers following their bonus system (dual system), this was the Yongchun Hall of the part of the dealer's opposition, and require the company to implement two systems, namely the old system and new system. Companies to listen to dealer recommendations, come forward and negotiate with the mother and son, but the two sides consulted for three months, still no results. As a result, some of the old Yongchun hall dealers choose to leave. This may also be one of the reasons for the serious loss of dealers in Yongchun hall.

"L", said the insider, "Lin signs of mother and child" faint exit, and Yan ting and "stingy" related. Lin's mother and son when they first arrived in Yongchun, Yan ting and promised to them "put money", "decentralization."". Since most of the company team formed by the mother and the child, whether they bring their own team, or came to Yongchun after the development of the team, the team dealers are closer to Lin, mother and son. There is a detail, Lin sign in the company when the big meeting, can always get all dealers stand ovation warm treatment, and Yan ting and play, the whole room atmosphere is not as good as their mother and son. To this end, as the chairman of the Yan ting and think that their authority in Yongchun as good as Lin's mother and son.

Coupled with the differences in the company bonus system, Yan ting and want to adjust the bonus system, improve the product price, and the mother of Lin Zheng that raise prices is not conducive to market development, and product packaging fine enough, raising the price will affect the market development. The differences between the two sides can not be reconciled, Yan ting and decided to ask a professional manager to solve the problem.

So, Yan ting and let Ding Xuzhong come forward, in the name of help, will wear three provinces from new Sarkozy (cloud Shang) please come over. However, the arrival of Dai three provinces not only failed to ease differences between the two sides, but accelerated the withdrawal of Lin's mother and son. According to L's insider said, wearing the three provinces in the adjustment of the bonus system and the operation of the market concept, with Lin Zheng and different; plus the mother Lin Zheng anger to their fight in the country, but let others all Xinyoubugan, angrily, they led his team to leave the company before the spring Festival in 2016, returned to his hometown in Xuzhou.

Lin levy mother and son although withdraw from the leadership of the company, but did not completely leave Yongchun hall, an important reason is likely to pay the original Lin levy margin. It is understood that the Yongchun Tang company did not one-time 20 million yuan margin returned to them, but promised to return a certain amount each month, but this statement is still to be verified.

At present, the mother Lin Zheng and Yongchun hall is only the intersection where they lead Bole international system. When Lin's mother and son quit, the leaders who had been invited by their mother and mother had also withdrawn from the company leadership or left Yongchun church. Such as Ding Feng, He Baixiang, Mou Yuling, Wen, et al., Lin Zheng mother returned to Xuzhou, where, three, Ding Mou also have quit or leave.

As for the Dai three provinces where Yan ting and Yongchun hall came to help, there is one thing that impressed the press. In December 2016, the economist invited to participate in the activities, he said "do not love Yan Dong people on business management, I am here for several months never go out, do not know this is truth or excuse. Soon, however, he chose to leave.

The reporter on this call with provinces, to understand the reason, he did not disclose the specific reasons, only told reporters that he had arrived in Yongchun just because of the sensibilities of Tang, chairman Yan ting and invite him over to help solve the problem, so he and Yongchun hall only signed a short-term contract, after the expiration of the contract nature leave the company. While the original past and wear three provinces together with super occupation managers, wearing three, leaving the company together, then went to the spring Tang as vice president.

A three left, Yongchun hall will direct market by the company's right-hand man for Ding Xuzhong. It is understood that Ding Xuzhong is one of the founders of the Church of Yongchun, has been following the Yongchun hall chairman Yan Ting and. Since the company to take the card, Yongchun hall, occupation managers have come and go, and have left, until Ding Xuzhong is officially responsible for direct marketing, Yongchun Hall of senior personnel changes will temporarily come to an end.

Different systems

As everyone knows, the development of high-level personnel changes will affect the market, the reporter found that in contact with the Yongchun Hall of the distributor, due to changes in senior leadership, bonus system and the company's marketing strategy is also inconstant in policy, so dealers at a loss.

Li Moujuan, a Yongchun based dealer, says the market structure that they have built up is often damaged by changes in the company's systems and tacticsLost. At the same time, the company's product price increases, affecting dealers to develop the market, but also led them to choose to leave.

Sea margin system in WeChat dealer Wang Yongchun will Tang 2017 price list sent to reporters, compared with the price in 2016 Yongchun hall, the reporter found that the Yongchun Hall of the current product prices decline, a case of cosmetics, the same specifications of products, in 2017 the price dropped by about 10 yuan to 30 yuan.

Although the price of the product has not changed much, there are many kinds of bonus system in Yongchun hall. According to contact with different system dealers, this reporter has learned that at present, there are at least three kinds of bonus system in Yongchun Tang company. Although the three systems are dual system, there are great differences between the three.

In early November 2016 to join the sea margin system in Yongchun hall as the representative of the new joint team to implement a new bonus system. The biggest characteristic of this system is both dynamic income and static rebate. At the same time, in the management award, dealers can not only take the amount of corresponding algebra dealer award, they also recommend the number of requirements. Sea margin system dealer Wang told the reporter, this system in 2016 December by the sea margin system settings and trial, the trial process due to system defects, the end of March 2017, the company took over the Yongchun hall and modify the system, the content of the system at present is to modify the company after by marginal sea system.

The old Yongchun Tang dealer team, as well as the original and international system (now renamed the permanent health system) set up by the Yongchun Church in 2015, is now using the improved old Yongchun church system. Yong health system leader Lee told this reporter, the system was formally implemented in March 8, 2017, has not used before, this is the new system of Yongchun Tong, is also a unified system of the company. The reporter found that the system will be compared with the 2016 October Yongchun Tang modified system, these two systems are broadly consistent with the contents, including membership level, insurance amount and ratio of only the individual awards dial, the details of change.

The third system is used by International Church Yongchun Bole bonus system, compared with the system before two, Bai Li is the characteristics of the system of international entry amount is high, spending 13500 yuan to become a member; both recommended award, common management award, but also has retail stores and award prize; at the same time. The bonus system has higher requirement of awards and advanced welfare award, only when the dealer received a bonus of 10% to reach a certain goal, in order to obtain the corresponding reward and promotion ranks.

In the process of understanding the status quo of Yongchun Tang company, this reporter tried to call Yongchun hall chairman Yan ting and Yongchun Tang direct plate trader Ding Xuzhong, but the two of them did not respond positively. However, Yongchun Hall of media access Zhang Hong told the reporter in WeChat, the company currently all efforts to market stability and integration, since 2016 the company high-level changes greatly affected the development of the market, in 2017 the Yongchun Hall of the company's focus is to stabilize the market.

From the integration of product price adjustment to the system of the team, or a Yongchun church is currently looking for a stable development strategy and a new growth point in the market, so the chairman Yan ting and right-hand man under the leadership of Ding Xuzhong, the Yongchun hall will be what new change, we look forward to.