"Shuowen" cloud: Jian, also about. The original meaning is self-restraint, not indulgence. Zhu Geliang "commandment book" in "static to self-cultivation, Kim Tak" in the "thrifty" in modern Chinese, "thrifty" and "frugal" in the "thrifty", is this meaning.

To be thrifty, to be an enterprise is to be thrifty". As the midrib health industry group chairman of the board of directors, Zhou Xijian believes that only to follow the constraint requirements of enterprise management in order to meet the expectations of the people and the government, so the importance of "thrifty" of enterprise management is self-evident. His three words "up", "stop" and "positive" show that "frugality" is the core of Zhou Xijian's philosophy of enterprise management. It also reveals the fundamental mystery that the "midrib" becomes the leader of health industry.

"Thrifty to enterprise" prominent "," accelerate the development of enterprises in the implementation of the strategy of health

The development of enterprises must listen to the party and the government, the week Xijian call this "thrifty in enterprises". He believes that "frugal enterprise" is the "thrifty" to a enterprise, according to the requirements of the government consciously promote enterprise, accelerate the development of industrial policy under the framework of the government. In the specific practice of managing enterprises, Zhou Xijian highlighted a "upper" word and accelerated the development of enterprises in the implementation of the national health strategy.

On 2016 NPC and CPPCC Premier Li Keqiang proposed to "major strategy to promote the healthy Chinese construction" in the government work report, Zhou Xijian keenly felt that the implementation of the national health strategy, bring good opportunities for the further development of the hitherto unknown midrib. As a result, Zhou Xijian summoned the management team to learn the government work report repeatedly, and asked everyone to understand the great significance of the implementation of the national health strategy.

"All in all, put into practice is the first pass". As early as 2014, Zhou Xijian has led the management team to longevity village, bama. Located in Guangxi, Bama is one of the five largest longevity villages in the world. The Bama longevity factor, Zhou Xijian can be memorized in the negative oxygen ions in the air is sufficient, can reach 5000 /cm3, and the WHO of fresh air negative ion concentration required for 1000-1500 /cm3 standards; Bama spring water rich in minerals, it can enter the cell nucleus, stimulate the vitality of life; Bama geomagnetic up to 0.58 and Gauss. The general area of only 0.25 Gauss. "Bring home Bama, through high-tech, take Bama as a specimen to improve the family ecological environment."." In 2014, Zhou Xijian's "eco home" strategy came into being.

Zhou Xijian said that the midrib bed can provide Bama like magnetic field, water machine can provide a midrib Bama water, air purifier can provide a midrib Bama air, let the home midrib Bama "to achieve a possible. Under the leadership of Zhou Xijian, the midrib is committed to changing the home environment. The midrib hopes to build a "eco home" with Bama as the prototype." Zhou Xijian believes that "eco home" is actually a very easy to understand the concept, in the "eco home", eating, wearing, drinking, and so on, are ecological, healthy, high-quality. 2015 held in New York on the ecological health industry investment forum, Forbes published on the future health industry and views on the midrib "ecoh": "in the past two hundred years of human life growth, this is a health care breakthrough. We need to think about more innovative ideas, better systems, so that life will be better in the future. The individualized development of the midrib in the health field will help promote the maturation of the health industry." The expert professor at the Nanjing University said in a study visit: "midrib" midrib ecological home "is a typical representative of the family ecology, it goes beyond the traditional production mode of distribution, to platform enterprise transformation. It has positive significance for enterprises to integrate technology, channels and even capital." It is understood that, at present, the "eco home" has taken the first step to build an industrial platform, in its own way interpretation of the "healthy China" dream.

"Thrifty to comply with regulations" outstanding "stop", in the implementation of the "direct marketing regulations" standardized management

The pace of enterprise development has accelerated, and it is inevitable that such problems will arise. What should I do? Zhou Xijian believes that when the enterprise development has some problems, in the management of enterprises should be "frugal with compliance", "operating in accordance with the requirements specification of direct selling regulations" behavior, in the "on" word plus one vertical, "irregularities" in some aspects, so as to ensure the healthy development of enterprise management the.

"Without rules, without Cheng Fangyuan."". Zhou Xijian has always believed that, to "waste compliance" must carry out "direct selling regulations" of the measures implemented, so as to pull the horse, and look up the road, this is the fundamental guarantee for the development of midrib along the right direction. In December 7, 2016, the seminar on international exchange of normative development of China's direct selling industry, sponsored by the State Administration for Industry and commerce, anti monopoly and Anti Unfair Competition Law Enforcement Bureau, was held in Shanghai in 2016. At the meeting, the State Administration for Industry and Commerce of "direct selling enterprise self-discipline declaration of commitment" initiative (referred to as "the new ten"), for direct selling enterprises to strictly abide by the laws and regulations and regulations, strengthen self-discipline, integrity management, to achieve the organic unity of economic and social benefits; to establish the correct values and business philosophy, unity and mutual assistance of direct selling enterprises together, create a market environment for fair competition; follow the principle of voluntary transactions, equality, honesty, trustworthiness, respect for the consumer to choose the right goods or services, effectively prompt the business risk, not forced to; pay much attention to the protection of rights and interests of the consumers and sellers, distributors, employees, business to prevent acts detrimental to the reputation of the industry; strict implementation of the "cool" system, fulfill the obligation to return in accordance with the law, shall not be delayed or refused to return. Sign in "heavy midrib Shangzhuang direct selling enterprises self commitment declaration", and said it would continue to strictly abide by the laws and regulations, legal compliance management, continue to deepen the "moral quality brand" business purposes, to promote and promote and regulate the development of industry self-regulation.

Safeguarding the legitimate rights and interests of consumers is the basic requirement of the regulations on direct selling management. Therefore, the annual "3. 15" is Zhou Xijian's request for enterprises to consciously safeguard the legitimate rights and interests of consumers important moment. For an enterprise, its most important social task is to provide consumers with products and services. Whether the products and services are good or not is directly related to ensuring the rights and interests of consumers. Under the leadership of Zhou Xijian, the midrib insisted on the consumer as "family", and never forget to consciously safeguard the legitimate rights and interests of consumers. In recent years, with the development of the midrib and the sale of the products, fake products began to appear. These fake shops are often sold under the banner of "the special store on the midrib" and "the midrib straight shop", but in fact they have not obtained any authorization from the midrib. Zhou Xijian believes that not strictly crack down on the sale of counterfeit and shoddy products, the vein can not really protect the legitimate rights and interests of consumers. Thus, the midrib has repeatedly reminded consumers in the form of announcements, etc., in addition to the company's official website and Tmall flagship store, the midrib has never been entrusted to authorize any website, institutions, e-commerce platform sales of midrib products. At the same time, through the legal means of anti counterfeiting, the good protection of the legitimate rights and interests of consumers. In recent years, under the leadership of Zhou Xijian, midrib has won the Chinese 500 most valuable brands "and" famous brand consumer satisfaction "and" customer satisfaction "," national quality, service, reputation AAA brand enterprise "," consumer brand recognition "," 2015 China brand 50 strong "," in 2016 15 with satisfactory quality and trustworthy unit "," health care products Chinese ten credibility brand "honorary title. "From the quality to the brand, the midrib has achieved a" quality "leap, in the consumer to win more rights and interests at the same time, consumers also recognized the brand of the midrib." Zhou Xijian says.

"Outstanding", "Kim Tak" in the practice of scientific values in positive energy transfer

Respect your morals, this is the core of "frugality". Zhou Xijian adhere to the "Kim Tak" in the business management, pay great attention to inherit and carry forward the fine traditions of Chinese culture, to guide enterprises to practice the scientific socialism values. He said that after the enterprise embarked on the healthy development track, should in "stop" the word to cover again a horizontal, transmits the positive energy for the society.

On one occasion, Xinhua reporter asked Zhou Xijian: as China's health industry "evergreen tree" enterprises, the central health industry group focused on what areas of social responsibility? Zhou Xijian responded: "as a health enterprise, we have been concerned about health, environmental protection, ecological environment development.". How to reflect corporate value or social responsibility from the perspective of health has always been a concern and reflection of the central bank.

From the practice of corporate social responsibility point of view, the midrib unremittingly product development and product quality in the first place, and constantly for the vast numbers of consumers to create greater health value. Midrib put forward innovative midrib ecoh "strategy, and combined with the well-known enterprises and social forces in the ecological construction in the field of family, work together to create the" ecoh "source platform, to help the world hundreds of millions of families to improve the micro environment of the home, change and improve indoor air, drinking water, kitchen utensils, furniture, all aspects of building materials and so on. When enterprises grow and develop, the midrib has been actively giving back to the society and helping more people in need. Such as the establishment of public welfare fund to carry out "the midrib, midvein of youth safety guard action" and "Chaoyang plan of adolescent health guardian," police action "heart warm help" and "fund" and other public projects, and throughout the country continued to carry out a wide range of Guan Aigu's widowed elderly welfare activities etc..

Zhou Xijian in the management of enterprises, to play a more corporate citizenship as a staunch pursuit. In recent years, midrib released a series of corporate social responsibility report, from the corporate culture, the concept of social responsibility, and promote the economic development and ecological development, the focus on green charity and other areas, multi angle display in various fields to make midrib. Expand a map of China, we can find the love of the bell, footprints in Qinghai, Ningxia, Gansu, Inner Mongolia, Guangxi, Yunnan, Shandong, Jiangxi, Guizhou, Hunan and other provinces. From the "Chaoyang plan - youth health protection action", "youth security guard action" to "home fund", the love of the stream is constantly surging. Up to now, the public welfare foundation has established 1026 health clinics (health care rooms) throughout the country's remote and poor areas. For young people to carry out health education, effective management, intervention and other measures to enhance adolescent health awareness, promote their growth behavior in terms of health progress, more than 800 thousand children to enjoy the health care fully. "Costa youth safety guard action, currently has 22 cities and counties in Liaoning, Sichuan, Zhejiang, Beijing, Guangdong and other 13 provinces completed 38" midrib security experience classroom ", benefiting the number of teenagers to reach as many as 120 thousand people. In 2016, the China Charity highest government award "China Charity Award" ceremony was held in Jiangsu, Nantong, Zhou Xijian won the "most love donations" personal nomination award.

Author Ouyang (Department of the Chinese Institute of marketing direct marketing experts committee, "China marketing economics" the author, once in the economic daily, Guangming Daily, Chinese business newspaper, China legal news, China consumer newspaper, economic information daily and China observation, investigation, rural world economic research reference, modern economy of Shanghai economic research and reality the magazine and other mainstream media published more than 100 articles on the economic theory).

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